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Posted by Ian_Pfister Since Moz released the new Google Data Studio Connectors for STAT, you might be wondering how to best implement them for your reporting strategy. My colleagues at Path Interactive and I absolutely love how granular you can get with your reports in STAT, and finally having the ability to cleanly and effectively pull those reports into Data Studio (the tool we use for our own reporting) is a godsend. While the Historical Keyword Rankings connector reports on rank over time, it may not be as obvious how to report on rank change over time. In this post, I'll give you step-by-step guidance on how to report on rank change — as well as a couple other …

Posted by HeatherPhysioc Have you ever made SEO recommendations that just don't go anywhere? Maybe you run into a lack of budget, or you can't get buy-in from your boss or colleagues. Maybe your work just keeps getting de-prioritized in favor of other initiatives. Whatever the case, it's important to set yourself up for success when it comes to the tangled web of red tape that's part and parcel of most organizations. In this helpful — and still relevant — Whiteboard Friday episode from autumn 2018, MozCon speaker Heather Physioc shares her tried-and-true methods for building yourself a toolkit that'll help you tear through roadblocks to get your work implemented. …

Posted by JoyHawkins With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings. http://d1avok0lzls2w.cloudfront.net/uploads/blog/wb-fridays-google-my-business-blank-wb-947140.jpg Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription…

Posted by Paddy_Moogan Link building campaigns shouldn't have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this informative and enduringly relevant 2018 edition of Whiteboard Friday, guest host Paddy Moogan shares strategies to achieve sustainable link building, the kind that makes your content efforts lucrative far beyond your initial campaigns for them. http://d2v4zi8pl64nxt.cloudfront.net/sustainable-link-building/5acf9e2fe6ee71.49569665.jpg Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, Moz fans. Welcome to Whiteboard Friday. I'm n…

Posted by Cyrus-Shepard Are you using internal links to their full potential? Probably not. Luckily, Cyrus is here with five tips to help you boost your internal linking strategy — and your site performance — in this brand new Whiteboard Friday. Resources for further reading: • Should SEOs Care About Internal Links? • Internal Linking Best Practices http://d1avok0lzls2w.cloudfront.net/uploads/blog/wb-fridays-13-blank-wb-1469926.jpg Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans! Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard, and today we are talkin…

Posted by Tom.Capper Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting, all the way to investment decisions. To that end, it's integral that we're aware of just how that data works. In this Best of Whiteboard Friday edition, Tom Capper explains how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affect the time on page metric (and why you should rethink using time on page for reporting). Editor’s note: Tom Capper is now an independent SEO consultant. This video is from 2018, but the same principles hold up today. There is only on…

I like email. Data says almost all of us do. Email breathes easier than the social noise pollution of customers and brands trying to shout at each other through a disjointed deluge of disaster and dog photos. Ever notice how your brain feels switching from the overstimulation of Twitter to the one-on-one hush of a list of emails which you can either choose to open or delete? Do you experience a difference? Stats indicate that our private email inboxes are a sort of refuge we’ve come to count on, a quieter corner where people can experience satisfying customer service when done right. When Moz and SMB email marketing software provider iContact joined hands this past …

Wir freuen uns, die Verfügbarkeit der Vorabversion von WoltLab Suite 5.2, einschließlich aller offiziellen Apps, bekannt zu geben, diese sind über https://beta.woltlab.com zu erreichen. Erleben Sie die neue Version mit den neuen Funktionen und Verbesserungen selbst, die Vorschau ist für alle Interessenten zugänglich, unabhängig ob Sie bereits Lizenzinhaber sind oder nicht. Die Vorschau läuft mit einer Alpha-Version, die gelegentlich noch Fehler oder Funktionen mit Verbesserungspotential enthalten kann. Wir sind für alle Hinweise und Anregungen zu der neuen Version dankbar und freuen uns auf die Rückmeldungen, um gemeinsam mit Ihnen auf ein bestmögliches Produkt hin…

Posted by BritneyMuller Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? To help you answer these questions, we're sharing this popular episode of Whiteboard Friday (originally published in February 2019) where Britney Muller goes over what you need to know to get started. http://d1avok0lzls2w.cloudfront.net/uploads/blog/page-speed-thumb-438625.jpg Click on the whiteb…

Posted by rjonesx. We spend a lot of time discussing SEO tactics, but in a constantly changing industry and especially in times of uncertainty, the strategies agencies should employ in order to see success deserve more attention. In this popular (and still relevant) Whiteboard Friday, Russ Jones discusses four essential success tactics that'll ultimately increase your bottom line. Russ also delved into the topic of profitability in his MozCon Virtual presentation this year. To watch his and our other amazing speaker presentations, you can purchase access to the 2020 video bundle here. Click on the whiteboard image above to open a high-resolution ve…

In den vergangenen Jahren wurden wir verstärkt von Kunden auf die Verfügbarkeit einer gemanagten Lösung für den Forenbetrieb angesprochen. Wir möchten diesen Kunden eine neue Alternative anbieten, bei der wir alle Aufgaben – angefangen vom Betrieb der technischen Infrastruktur bis hin zur regelmäßigen Pflege der Software – übernehmen. Selbstverständlich bieten wir auch weiterhin die Software zum eigenverantwortlichen Betrieb an, beachten Sie hierzu bitte unsere Ankündigung zu den neuen Mietlizenzen. Die WoltLab Cloud Mit unserem Managed Hosting-Angebot „WoltLab Cloud“ bieten wir eine umfassende Lösung für den Betrieb der WoltLab Suite. Wir übernehmen den gesamten …

Wir bereits im Rahmen der WoltLab Suite 5.2 angesprochen, verfolgen wir das Ziel von kürzeren Abständen zwischen neuen Versionen und passen in dem Zusammenhang die Verwendung von Branches in unseren Repositories an. Die im Folgenden angesprochenen Änderungen werden am Mittwoch, den 19. Februar 2020, umgesetzt, es wird dringend empfohlen, ggf. bestehende Build-Tools an die Änderungen anzupassen. Das neue Branch-Schema Ältere Versionsstränge wurden bereits in der Vergangenheit in Versions-Branches, beispielsweise 2.1 oder 3.0, geführt. Im Falle der aktuellen bzw. nächsten Version kam es immer wieder mal zu Inkonsistenzen, bzw. unklaren Regeln nach denen Versionen in…

Bis zum Jahresende bieten für alle Interessierten die Migration von bestehenden Foren in unser Managed Hosting-Angebot "WoltLab Cloud" ohne Zusatzkosten an. Angebotsbedingungen Bestellung zwischen 1. Dezember 2020 bis einschließlich 31. Dezember 2020. Das gewählte Paket passt zum Datenumfang und Besuchsaufkommen des Forums. Gerne helfen wir bei der Wahl des geeigneten Pakets. Die Datenmigration erfolgt aus einem standardmäßig von uns unterstützten Forensystem1. 1 Standardmäßig unterstütze Forensysteme: Burning Board 2.3.x/3.x/4.x, Burning Board Lite 2.1.x, IP.Board 3.4.x/4.x, Kunena 3.0.x, MyBB 1.8.x, NodeBB 0.x, phpBB 3.x, SMF 2.x, vBulletin 3.8.x-4.2.x, 5.…

Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this informative Whiteboard Friday episode from last Spring, MozCon speaker and Kick Point President Dana DiTomaso explains how you can harness the power of both SEO and PPC for a better Google experience overall. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz readers. My name is Dana DiTomaso, and I'm President and partner at Ki…

Posted by Dr-Pete Needless to say, we're facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home and not on-the-go, we're left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon that's now become part of our day-to-day lives? As with most things, the most important factor is to consider your audience. People aren't siloed to a single device — your optimization strategy shouldn't be, either. In this informative Whiteboard Friday, Dr. Pete soothes our fears abou…

Invision Community 5.0.4 Beta 1 is now available Please celebrate responsibly. A whole two weeks has passed since our last release. The extra week allowed us to fully review a few larger updates that we've held back and require a beta or two to fully test before we're happy to include in a full release. Things to testThere have been some areas that have received a lot of attention and need extra special testing, these include: Page Editor (now works correctly for right-to-left languages but needs some testing in LTR) Custom badges (lots of work to make them more efficient and store a built version in SVG format) Editor bug fixes (lots of complex fixes, so please test the …

We have been working on a new rich text editor mode for our composer so that it’s easier to write on Discourse. We’re now ready to start testing this mode out on Meta to get more feedback from our community on this feature! This topic will serve as both a guide to testing the new composer and a hub for tracking feedback. Thanks in advance for all your help! Getting to know the new composer The new composer is a rich text editor that simplifies the writing experience, particularly for non-technical users who are not comfortable with Markdown. This editor still supports Markdown, but formatting is rendered immediately for a WYSIWYG (“what you see is what you get”) exper…