Topics

Rejoice takes you through how to map your keywords to both the buyer’s purchasing journey and the relative user intent. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hi. So I'm Rejoice. I'm an SEO account manager for SEO Sherpa, and welcome to this edition of Whiteboard Friday. So I will be talking to you about how to map your keywords to your user intent and the buyer's journey, so showing you a good framework to use when you're building out your strategy, doing your keyword research, and sort of want to give that extra added value to your clients so they fully understand the wh…

Everyone at Invision Community is pleased to introduce Community Hive. We are creating a new free-to-use service to help independent communities reach new audiences and re-engage existing members. Community Hive delivers updates from your favourite communities and helps you explore new ones by bringing all the communities you follow into a single feed with optional email updates. The Invision Community September 2023 release will bring Community Hive integration to Invision Community and we're also releasing integrations for XenForo, Squarespace and WordPress. More integrations for popular platforms are planned over the coming months. The "Why" We…

In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hey, Moz fans. How's it going? My name is Jon Earnshaw. I'm the Chief Product Evangelist at Pi Datametrics, and today I'm going to be talking about a subject that is super close to my heart, and it's been close to my heart for over 15 years. When I was analyzing the SERP one day and I started to discover this unusual flux, and what I was seeing was co…

Marketing a restaurant? You already know what a huge role online reviews play in your reputation, rankings, and revenue, with 98% of US adults reading this content and 86% writing it. You may have read that there’s a demonstrable Google local ranking boost when a brand-new restaurant gets its first ten reviews. You may also have seen that many experts consider your overall Google review rating to be the sixth most important of all local search ranking factors. But have you advanced yet to full use of Google reviews as a source of business intelligence for the brands you’re marketing? Formal surveys can be costly to run, so don’t overlook the free, ongoing sentiment ana…

Wir sind stolz darauf, die Beta-Version von WoltLab Suite 6.0 anzukündigen. Aufbauend auf dem erfolgreichen Versionsreihe 5 haben wir viele durchdachte Verbesserungen und nützliche neue Funktionen einfließen lassen, um auch weiterhin die bestmögliche Lösung für Ihre Community zu bieten. Probieren Sie das neue dunkle Farbschema, die überarbeiteten Icons von Font Awesome 6 sowie den neuen CKEditor 5-Editor. [HEADING=2]Systemvoraussetzungen[/HEADING] Für die Installation und Nutzung von WoltLab Suite 6.0 müssen die folgenden Voraussetzungen erfüllt sein: Webserver mit PHP 8.1 (PHP 8.2 empfohlen) MySQL 8.0.30 oder neuer / MariaDB 10.5.12 oder neuer Aktueller Webbr…

We are proud to announce the beta versuib of WoltLab Suite 6.0. Built on top of the successful series 5 and featuring many sophisticated improvements and useful new features, this version once again delivers the best possible experience for your community. Try out the new dark mode, the new icons based on Font Awesome 6 as well as the new CKEditor 5 editor. [HEADING=2]System Requirements[/HEADING] WoltLab Suite 6.0 requires the following prerequisites to install and run the software: Webserver with PHP 8.1 or newer (PHP 8.2 recommended) MySQL 8.0.30 or newer / MariaDB 10.5.12 or newer Current Webbrowser [HEADING=2]Installation Guide[/HEADING] Download the…

We would like to take this opportunity to inform you of an important decision we've made with regard to the Invision Community Marketplace. After careful evaluation and consideration, we have decided to discontinue the Invision Community Marketplace, effective October 30, 2023. Over the past several years, we have noticed a decrease in usage of the Marketplace, with a staggering 75% decline in sales. In addition, we have observed a growing trend away from off the shelf customizations towards bespoke tailoring of a community by working more closely with developers. While it has been a platform for many dedicated and talented contributors to share their work, we believe …

Spam has always been an ongoing battle for community owners as spammers find new ways to circumvent existing anti-spam practices. We have seen an uptick in new ways spammers are breaking through existing defense. As such, we here at Invision Community continue to look at new ways for community managers to combat against spam. For our September release, we have added several new tools that can prevent spammers from registering in the first place and help combat them even if they register successfully. Let's take a look at these new tools and settings. Geolocation based registration filtering Oftentimes, spam attacks can originate using bots and servers from …

I'm the kind of writer who hates to write but loves having written. Leading a marketing consultancy, where 99% of my work involves writing, only amplifies this conundrum. If this statement resonates with you, you'll understand the allure of generative artificial intelligence (AI) tools like ChatGPT for marketers, whether they are client-side or agency-side. These technologies have the potential to simplify an arduous writing process, helping writers skip the torture of the blank page and fast-forward to the gratification of a published article. It’s a junk food promise, satisfaction without effort. I first dipped my toes into the world of generative AI in November 2…

It’s my pleasure to bring you this annual re-cap of one of the industry’s best-loved events. While only one talk at MozCon 2023 was specifically local SEO-focused, there were tons of takeaways from multiple presentations that are highly relevant to our space of local SEOs and local business owners! Without further ado, let’s dive right in: [HEADING=1]Are you categorizing your links yet?[/HEADING] I confess unashamedly that Amanda Jordan’s presentation on local link building was the talk I was looking forward to most this year, and it did not disappoint. As a local SEO or local business owner, you already know why analyzing and earning backlinks matters to your onlin…

Spam has always been an ongoing battle for community owners as spammers find new ways to circumvent existing anti-spam practices. We have seen an uptick in new ways spammers are breaking through existing defense. As such, we here at Invision Community continue to look at new ways for community managers to combat against spam. For our September release, we have added several new tools that can prevent spammers from registering in the first place and help combat them even if they register successfully. Let's take a look at these new tools and settings. Geolocation based registration filtering Oftentimes, spam attacks can originate using bots and ser…

Spam has always been an ongoing battle for community owners as spammers find new ways to circumvent existing anti-spam practices. We have seen an uptick in new ways spammers are breaking through existing defense. As such, we here at Invision Community continue to look at new ways for community managers to combat against spam. For our September release, we have added several new tools that can prevent spammers from registering in the first place and help combat them even if they register successfully. Let's take a look at these new tools and settings. Geolocation based registration filtering Oftentimes, spam attacks can originate using bots and ser…

Spam has always been an ongoing battle for community owners as spammers find new ways to circumvent existing anti-spam practices. We have seen an uptick in new ways spammers are breaking through existing defense. As such, we here at Invision Community continue to look at new ways for community managers to combat against spam. For our September release, we have added several new tools that can prevent spammers from registering in the first place and help combat them even if they register successfully. Let's take a look at these new tools and settings. Geolocation based registration filtering Oftentimes, spam attacks can originate using bots and ser…

Spam has always been an ongoing battle for community owners as spammers find new ways to circumvent existing anti-spam practices. We have seen an uptick in new ways spammers are breaking through existing defense. As such, we here at Invision Community continue to look at new ways for community managers to combat against spam. For our September release, we have added several new tools that can prevent spammers from registering in the first place and help combat them even if they register successfully. Let's take a look at these new tools and settings. Geolocation based registration filtering Oftentimes, spam attacks can originate using bots and ser…

We would like to take this opportunity to inform you of an important decision we've made with regard to the Invision Community Marketplace. After careful evaluation and consideration, we have decided to discontinue the Invision Community Marketplace, effective October 30, 2023. Over the past several years, we have noticed a decrease in usage of the Marketplace, with a staggering 75% decline in sales. In addition, we have observed a growing trend away from off the shelf customizations towards bespoke tailoring of a community by working more closely with developers. While it has been a platform for many dedicated and talented contributors to share their work, we belie…

We would like to take this opportunity to inform you of an important decision we've made with regard to the Invision Community Marketplace. After careful evaluation and consideration, we have decided to discontinue the Invision Community Marketplace, effective October 30, 2023. Over the past several years, we have noticed a decrease in usage of the Marketplace, with a staggering 75% decline in sales. In addition, we have observed a growing trend away from off the shelf customizations towards bespoke tailoring of a community by working more closely with developers. While it has been a platform for many dedicated and talented contributors to share their work, we belie…

Day one recap contributors were Emilie Martin, Vickie Wu, and Zach Edelstein. Today, we kicked off day one of MozCon 2023. That’s right - we’re back and better than ever! We’re in a brand new venue this year, and we’re excited to experience it for the first time with all of you! Whether you joined us in person or via our live stream, we are so grateful to get back together again for another year of MozCon madness. We hope day one helped set the scene for what the future of search is going to look like. Let’s recap yesterday’s talks. [HEADING=1]Opening remarks + State of the Industry — Cheryl Draper[/HEADING] Setting the stage for what’s to come, Cheryl Drap…

Day two recap contributions written by Emilie Martin, Meghan Pahinui, Miriam Ellis, and Zach Edelstein. We’re back for more insights from day two, the final day of MozCon 2023! Day two brought more speakers, more chances to fill up your bingo card, and more time to grab swag. Let’s get back to the future of search! [HEADING=1]Back to the Future: What Lessons From Marketing History Can Tell Us About the Future – Andi Jarvis[/HEADING] Kicking off day two, where Andi is going, we don’t need roads. Andi started the final day of MozCon 2023 with his talk on what lessons the history of marketing can tell us about the future! He assured us that people, not robots, st…

Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to match the new structure. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] What's up, Moz fans? I'm Kavi Kardos. I'm speaking here at BrightonSEO this week, and I'm recording a Whiteboard Friday for you on site architecture for resource and content libraries. You can find me on Twitter @therarevos and on LinkedIn as well. I'm the only Kavi Kard…

Areej discusses site architecture optimization for seasonality in this edition of Whiteboard Friday. The key focus is on asking yourself when your business’s peak periods occur and strategically planning before, during, and after those periods. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hey, everyone. I'm Areej AbuAli. I'm the founder of Crawlina, an independent SEO consultancy, and I am here today to talk to you all about site architecture optimization for seasonality, with a focus on e-commerce websites. [HEADING=1]What is Seasonal SEO?[/HEADING] Seasonal SEO is this c…