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We all recognize the power of brands, but too often the value of brand building is reduced to hand-waving and wishful thinking. Today, Moz makes the power of brand measurable. Starting today, you’ll find something new in our Domain Overview tool: a Brand AuthorityTM score for your domain (or any domain you choose to analyze): You’ll also see a new visualization – a four-quadrant grid – that compares your Brand Authority and Domain Authority to your closest online competitors. Here’s an example for electric car maker Lucid Motors: It’s easy to see how Lucid stacks up to their closest search competitors and where they might need to build more auth…

We are pleased to announce the Release Candidate version of vBulletin 6, which is available for preview as the powering version of this forum. More details on the availability of the final version will be announced in the upcoming weeks. [HEADING=1]Changes and Updates in vBulletin 6.0.0[/HEADING] [HEADING=1]New Style[/HEADING] http://www.vbulletin.com/forum/filedata/fetch?id=4483623&d=1691523044 http://www.vbulletin.com/forum/filedata/fetch?id=4483626&d=1691523139&type=medium [HEADING=1]Modern[/HEADING] In vBulletin 6, we aimed to give the product a more modern look with the new style. We updated the font, colors, and ico…

This topic only applies to those on our cloud services. As we prepare to launch improved spam management, we are also making changes to traffic control. We have many tools in place to stop malicious traffic on our network. These tools stop day to day bad actors and can also handle situations where we get a huge flood of traffic in a denial of service attack. It is always a balancing act to stop bad traffic while allowing good traffic. There have been some situations where real users were getting blocked because they were getting caught up in a suspicious IP range, for example. When you were caught in a block, all you got was a permission denied …

On July 24, Elon Musk made the surprise announcement that Twitter would be rebranding as ‘X’, with a new logo and brand identity arriving quickly after that announcement. Shortly after, X.com started redirecting (302) to Twitter.com. Any experienced SEO knows how perilous a major site migration can be, and Twitter.com has been accumulating authority for 17 years. Here are a couple of stats from Moz’s Domain Overview tool: Those are numbers most sites could only envy, with nearly 12M ranking keywords on Google.com alone. Over time, X.com could recover many or most of the non-branded rankings, but what about the equity in searches for the Twitter brand? [HEADIN…

[HEADING=2]WoltLab Suite Core 5.5.15 / 5.4.31[/HEADING] The security safeguards of the WoltLab news were too restrictive and prevented opening the links in a new window. Continue reading...

[HEADING=2]WoltLab Suite Core 5.5.15 / 5.4.31[/HEADING] Die Sicherheits-Konfiguration für die Anzeige der WoltLab Nachrichten war zu restriktiv und erlaubte das Öffnen von Links in einem neuen Fenster nicht. Continue reading...

Our jobs are changing. Each day, Google Ads relies on a combination of AI & machine learning to manage more of the hands-on work we used to do as campaign managers. This means the future of our work is going to be very different. We are no longer on the court playing basketball. We are now the coach guiding our team to the finals. Our team, in this case, is Google Ads now. Our job is about guiding the machines and technology and ensuring we are headed in the right direction. If we are not headed in the right direction, we are going to be off course and won’t be successful. For people who loved pushing buttons and getting their hands dirty in the ad account, this…

Join Lazarina in this Whiteboard Friday where she discusses the critical skills and elements involved in data storytelling. Learn about data analysis, and data visualization, as well as how to communicate wins and balance relationships with stakeholders. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hi there. Today we're going to talk about data storytelling. Throughout history, we humans have used stories to communicate information, to cross boundaries, and to also relate to one another. So today we're going to talk about data storytelling and how that can be used as part of an …

My agency, Fractl, was founded at the dawn of content marketing, when Google launched its war against paid link networks, and SEOs were scrambling to figure out how to earn domain trust signals. At the time, I was heavily invested in viral marketing research, seeking to understand the intricacies of what drove readers to share and, more so, how to pitch journalists to earn media. Our case studies grew rapidly as we built Fractl’s research-backed Digital PR processes, and we quickly earned a reputation as “The Michael Jordan of Link Building,” as claimed by our client, who just renewed an annual quarter-million investment in our services. Yet, the industry hums with…

Most of the discourse surrounding the impact of artificial intelligence (AI) on SEO has been about content creation. This makes perfect sense. Large language models (LLMs) have fundamentally changed the speed at which businesses and individuals can produce blog posts, marketing copy, social media posts and much more. I am not the first to provide the caveat that while AI tools can help you speed up your writing process, they can also open up your site to a variety of SEO risks including duplicate content, violations of Google’s E-E-A-T Guidelines, generally robotic copywriting that is devoid of brand voice and personality, and a host of other issues. AI content gene…

This is the final installment of the three-part series of Whiteboard Fridays with Helen Pollitt on how to work better with folks within your company. There are a lot of similarities between SEOs and UX designers, and we often have the same goals. How can we work to understand more of the UX designers' priorities and help to communicate our priorities to them? Learn all about how SEOs and UX designers can work better together in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hi, I'm Helen, head of SEO at Car & Classic, and today we are look…

MyBB 1.8.35 is now available, and is a maintenance release. This version improves stability and compatibility with various PHP versions. 7 issues resolved Check the Release Notes for more information. Get latest MyBB Full & Upgrade Packages → Go to mybb.com/security to report possible security concerns or to learn more about security research at MyBB. If you would like to contribute to the Project, Get Involved. Thanks, MyBB Team Continue reading...

This is part one of a three-part series with Helen Pollitt on how to work better with folks within your company. SEOs and developers need to work better together. Understand how to communicate with each other in a way that fits into each other’s processes. By doing so, you can safeguard your organic traffic while also safeguarding your entire website. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hi, I'm Helen, head of SEO at Car & Classic, and today we're going to look at how SEOs and developers can work better together. Now, I'd spend some time explaining to you why de…

If the local version of Google’s Search Generative Experience (SGE) experiment rolls out broadly, what will that be like for local business owners and their marketers? This is the question I set out to answer with a small study geared to gather some early basic data. Bearing in mind that there is no guarantee that the present version of SGE will roll out or will look exactly as it does now, I have what I hope are some interesting takeaways for you today! Methodology With SGE enabled, I performed 50 manual local searches. 100% of these searches generate local packs in the non-SGE setting, and 100% of them also generate local packs beneath the SGE box in the SERPs.…

Conferences are a whirlwind experience. Regardless of your industry, conferences give you the chance to step out of your home office and into a dynamic environment filled with non-stop sessions, vendor booths, networking galore, and unforgettable after-parties. It can be overwhelming, but SEO conferences like MozCon can bring incredible rewards with the right preparation. This guide will equip you with essential tips to make the most of SEO conferences, in-person or virtual. Discover how to strengthen your team, boost your energy, and enhance your enthusiasm for work during and after the event. Get ready to dive into the world of SEO conferences and virtual experiences…

This is part two of a three-part series of Whiteboard Fridays with Helen Pollitt on how to work better with folks within your company. Learn all about how SEOs and content writers can work better together. By working more closely and more effectively, you can create great content that ultimately converts and drives traffic. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hello, I'm Helen, head of SEO at Car & Classic, and today we're looking at how SEOs and content writers can work better together. "SEO copy," it's one of the worst phrases that you can possibly hear in any o…

Universal Analytics is officially done collecting data. Cue one single tear running down every marketers’ cheek. Now all of your site data will flow solely through Google Analytics 4. Are you sure you’re ready for that? The only reason I ask is because, well, GA4 is a bit of a beast with tons of hidden settings that need to be addressed for optimal data collection. In the admin section of GA4 you will see two columns: Account and Property. The Property column is where the majority of important setting options are hiding. [HEADING=1]1. Timezone[/HEADING] Your property timezone can be set under the Property Settings section of the Property column. (Yes, th…

Image credit: JPreisler.com Call me a hopeless romantic, but I delight in extending the enjoyment of travel by writing reviews of the places I’ve been after returning home. It’s almost like typing a mini travelog, remembering the new experiences, for good or not-so-good, I had along the road. I know that when I write a positive review of a local business or public amenity, it will give a lift to online reputation, rankings, and revenue. If I write a judicious critique of something that wasn’t so great, it can help business owners make improvements that should build up their metrics and success over time. And while pursuit of the great outdoors is often the search fo…

Have you ever lost keyword rankings and felt a sudden wave of panic? If so, you’ve likely been on the wrong end of SERP volatility, meaning periods of extreme fluctuation in keyword rankings. But before you go into optimization overdrive without any concrete strategy, the most important thing to remember is to take a deep breath and not panic. In fact, SERP volatility is a normal part of today’s highly competitive world of SEO. So once you’ve collected yourself, take time to analyze your data, pinpoint the cause, and make changes to content (or sometimes not), with full confidence. To help you understand how to do such an analysis and optimize content with …

Google Analytics 4 is the latest version of Google Analytics, also known as GA4, and replaces the previous UA, or Universal Analytics version. GA4 uses machine learning technology to help analytics users understand customer behavior across multiple devices and platforms. It provides more granular data about user engagement and includes features such as event tracking, cross-device tracking, and funnel analysis. With the GA4 migration underway, the time has come for all of us to embrace change, and don’t forget, you only have until July 1, 2023, before the switch to GA4 is permanent. In this Daily SEO Fix edition, we’ll take you through an introduction to GA4, along wit…