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Go from basic to a more advanced content strategy with Azeem in this Whiteboard Friday episode. Diversify your content strategy by creating the right content for your audience at the right time. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hi, everyone. My name is Azeem. I'm the host of the "Azeem Digital Asks" podcast, and I'm here to show you a very brief whistle-stop tour of how you can diversify your content strategy on this Whiteboard Friday. [HEADING=1]3 examples of where marketers get measurement wrong[/HEADING] So I'm going to start off and make a very bold stat…

It’s no question that the AI conversation has dominated the SEO community during the last year. The implications of this new technology are both extremely exciting and a little scary at the same time. At Go Fish Digital, we’ve been following these trends closely and refining our processes around the possibilities that AI brings. Within both the SEO and larger technology communities, there is a huge discrepancy of opinions. Many are weary of the implications and skeptical on the long-term benefits for marketers. Some believe that this is a passing trend similar to voice search. Others believe that this is a revolutionary technology that will impact every aspect…

It’s hard to believe that this year's MozCon is less than two months away, and we couldn't be more excited to dive into the future of search from our brand new venue, the Seattle Convention Center’s Summit building. On August 7 and 8, join Roger Mozbot at MozCon for insights and tactical presentations from industry leaders, plus the opportunity to connect and network with fellow attendees! Tickets are already 90% sold out, but there’s still a little bit of time to snag your spot before they’re gone. Night Owl pricing is on until June 30, and tickets are just $999 for Moz subscribers. Can’t make the in-person event? Grab yourself a Livestream pass + video bundle for …

Greetings, local business owners and marketers! I know I’m not alone in bidding a fond farewell to Local U’s fantastic Last Week in Local Series. It just got a bit harder to keep up with local SEO news due to this departure, but hang in there. This quarterly installment here at Moz will keep you up-to-date with the most important local search developments of the past three months. Let’s dive right into this summery swimming pool of changes and opportunities! [HEADING=1]1. A first peek at local search in Google’s SGE[/HEADING] I was graciously invited to access Google Search Labs, and you can read my live-tweeted thread on my first look at Google’s test of their ne…

Learn all about how to create kick-ass local landing pages in this Whiteboard Friday with Amanda Jordan. Discover the most popular features and get to know the dos and don'ts when creating local landing pages. Click on the whiteboard image above to open a high-resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hi, I'm Amanda Jordan at RicketyRoo, and today I'm going to be talking about how to create kickass local landing pages. I talked about this topic at MozCon in 2022. I did some research on the top 50 pages in the U.S. and home services businesses that ranked on the first page, and then I reviewed those pages and analyzed the featur…

MozCon 2023 is fast approaching (taking place August 7 & 8), and we here at Moz are so excited to see all the IRL and virtual attendees! As the event draws closer, we think it’s a great time to remind folks of everything you can do while visiting the Emerald City. Nestled up in the corner of Washington state, surrounded by forests, mountains, and the Puget Sound, Seattle is the largest city in the Pacific Northwest (PNW). It is home to industry giants like Amazon, Microsoft, Starbucks, and Boeing and is the birthplace of Grunge music (think Nirvana, Soundgarden, and Pearl Jam — all from Seattle). Whether you’re traveling from near or far, we’ve compiled a list o…

[HEADING=1]Changes and Updates in vBulletin 5.7.5[/HEADING] vBulletin Connect 5.7.5 is now available to download. vBulletin Cloud sites will be upgraded automatically in the next 7-14 days. [HEADING=1]Notifications[/HEADING] We have improved the handling of notifications. Upon deleting content, the system will automatically remove related notifications. Notifications will remain if the user has permission to view deleted content. [HEADING=1]AdminCP[/HEADING] We have moved more inline Javascript to external files to enhance security handling. Furthermore, we have resolved several PHP syntax warnings and notices. If you encounter any issues in the AdminCP, pl…

[HEADING=2]WoltLab Suite Core 5.4.29[/HEADING] The 5.4.28 update mistakenly included several files belonging to WoltLab Suite 5.5. This causes some JavaScript components to stop working and also prevents logging in to the administration control panel. The 5.4.29 update fixes these problems and replaces the erroneous files with the correct version. In case you are affected by this issue and cannot access the administration control panel: Edit the file options.inc.php in the installation directory of WoltLab Suite Core. Find the line containing if (!defined('ENABLE_DEBUG_MODE')) define('ENABLE_DEBUG_MODE', 0); Change the 0 at the end into a 1, the final resu…

[HEADING=2]WoltLab Suite Core 5.4.29[/HEADING] Das Update 5.4.28 enthielt irrtümlicherweise mehrere Dateien, die zu WoltLab Suite 5.5 gehören. Dies führt dazu, dass einige JavaScript-Komponenten nicht mehr funktionieren und auch eine Anmeldung an die Administrationsoberfläche nicht möglich ist. Das Update 5.4.29 behebt diese Probleme und ersetzt die fehlerhaften Dateien mit der korrekten Fassung. Falls bei Betroffenen ein Zugriff auf die Administrationsoberfläche nicht mehr möglich ist: Die Datei options.inc.php im Installationsverzeichnis vom Core bearbeiten. Die Zeile if (!defined('ENABLE_DEBUG_MODE')) define('ENABLE_DEBUG_MODE', 0); finden. Die 0 am End…

Informational SEO content, by itself, only drives traffic. It’s the ideas you put inside that determine whether it’ll drive anything else besides that (say, conversions, revenue, etc.). But unless you’re a media outlet where the goal is to get views and clicks for ads, you don’t just want traffic. You want your content to persuade your readers to do something — whether it's to sign up for a product trial, buy your product, or contact you for a consultation. That's where points of view (POVs) come in. We’ll go into more detail about how POVs help your informational content drive sales, but first, let’s define what they mean and see an example. Note: informat…

Explore the role of demographics, engagement, and personalized recommendations in how TikTok surfaces content. Discover how TikTok attempts to avoid echo chambers and gain valuable insights into its inner workings. Dive into the fascinating world of TikTok's algorithm in this new Whiteboard Friday episode with Lidia Infante! Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Howdy, Moz fans, and welcome to a new edition of Whiteboard Fridays. Have you ever felt like TikTok is reading your mind? It's just an algorithm. My name is Lidia Infante. I'm the Senior SEO Manager at Sanity, and I…

[HEADING=1]Changes and Updates in vBulletin 5.7.5[/HEADING] You can now download a preview release of vBulletin Connect 5.7.5. We do not recommend installing preview releases on production servers. [HEADING=1]Notifications[/HEADING] We have improved the handling of notifications. Upon deleting content, the system will automatically remove related notifications. Notifications will remain if the user has permission to view deleted content. [HEADING=1]AdminCP[/HEADING] We have moved more inline Javascript to external files to enhance security handling. Furthermore, we have resolved several PHP syntax warnings and notices. If you encounter any issues in the Adm…

[HEADING=1]How to generate a snapshot SEO report in seconds with Domain Overview[/HEADING] Time. Resources. No matter the day, month, year, or algorithm update, these are 2 commodities of which SEOs will never have enough! We are perpetually searching for ways to systemize, automate, and simplify so that we can spend more time with the fun stuff - brainstorming and strategizing. One of the most time-consuming SEO tasks is gathering all of your key metrics into one place. There are countless data points to consider when evaluating a site’s current SEO performance, from top keyword rankings to Domain Authority and link metrics. Many SEOs will create custom SEO repo…

I hope this summer features at least a few lazy days for you, kicking back in the shade with loved ones and a pitcher of iced tea or a tray of homemade popsicles. But the next few months can also be a really exciting time to try out new local SEO and marketing tasks well ahead of the holiday season to see what’s resonating with your community in 2023. Here are 6 smart things to try that could sweeten your local business’ summer success. [HEADING=1]1. Get on the Search Labs waiting list[/HEADING] No one likes standing in line, but there’s one queue you should get in this summer and that’s for Google Search Labs so that you can get the earliest possible access to th…

In today’s episode of Whiteboard Friday, Seer Interactive’s Larry Waddell discusses how you can translate the SEO work you do for your clients into how executives think of value — specifically, business value. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hello, Moz community, and welcome to another edition of Whiteboard Friday. I'm Larry Waddell, EVP of Business Strategy for Seer Interactive, and today I want to talk to you about how to translate the great work you do for your clients into how they think of value, specifically business value. So let's jump right in. Now to do i…

In the fast-paced digital landscape of 2023, having a strong online presence is crucial for B2B companies to drive traffic, generate leads, and stay competitive. SEO is pivotal in achieving these goals. This blog post (and its accompanying comprehensive guide) aims to provide B2B marketers, SEO specialists, and business owners with the knowledge and tools necessary to create a successful B2B SEO strategy in 2023. From understanding the latest trends and challenges to implementing effective keyword research, on-page optimization, backlink building, result analysis, and staying up-to-date with SEO trends, let’s discuss what actually “moves the needle” in B2B SEO. [HEADIN…

[HEADING=1]Changes and Updates in vBulletin 5.7.5[/HEADING] You can now download a preview release of vBulletin Connect 5.7.5. We do not recommend installing preview releases on production servers. [HEADING=1]Notifications[/HEADING] We have improved the handling of notifications. Upon deleting content, the system will automatically remove related notifications. Notifications will remain if the user has permission to view deleted content. [HEADING=1]AdminCP[/HEADING] We have moved more inline Javascript to external files to enhance security handling. Furthermore, we have resolved several PHP syntax warnings and notices. If you encounter any issues in the Adm…

Our June release includes enhancements to our various statistics and reporting features included within the community. Statistics are important for a community platform because they provide valuable insights about user engagement, preferences, and behaviors, which directly inform the platform's strategy and design. Furthermore, statistics enable the monitoring of the platform's growth and user retention, which are essential for maintaining a vibrant and active community. In our June release, we have made some enhancements to those features that will allow you to more quickly monitor those trends. Saved Charts In Invision Community 4.3, we introduced the abilit…

Our June release includes enhancements to our various statistics and reporting features included within the community. Statistics are important for a community platform because they provide valuable insights about user engagement, preferences, and behaviors, which directly inform the platform's strategy and design. Furthermore, statistics enable the monitoring of the platform's growth and user retention, which are essential for maintaining a vibrant and active community. In our June release, we have made some enhancements to those features that will allow you to more quickly monitor those trends. Saved Charts In Invision Community 4.3, we introduced th…

The purpose of this Jupyter Notebook is to introduce the Moz Links API using Python. This should work on any notebook hosting environment, such as Google Colab. If you’re looking at this on Github, the code snippets can be copy/pasted into your own notebook environment. By the time you’ve run this script to the bottom, you will have used every Moz Links API endpoint, and can pick the parts you want for your own project. The official documentation can be found here. Confused? Be sure to check out my intro to the Moz Links API. [HEADING=1]Do global imports[/HEADING] The import statements at the top of a Python program are used to load external resources that are…