Topics

Artificial Intelligence (AI) has blown up like a supernova. Conversations about AI are happening everywhere. As you browse LinkedIn, read your favorite SEO blog, or tune into a marketing podcast, you will see discussions about AI. Some marketers see AI as a threat. But that doesn’t have to be the case. You can learn how to work with AI. Building AI into your processes will future-proof your marketing skills if AI takes over the world. As a freelance copywriter and content marketer, I’ve seen ‘I, Robot,’ and I’m not taking any chances. AI can be your marketing sidekick. You can use AI to support your writing process, be a fresh pair of eyes for proofreading, or act a…

Unsere Produkte sind seit über 20 Jahren der Grundstein für erfolgreiche Communities, mit dem selbstgesetzten Anspruch stets die bestmögliche Plattform für unsere Kunden zu bieten. Mit Burning Board und später der WoltLab Suite haben wir neue Maßstäbe gesetzt und arbeiten tagtäglich daran, selbst höchsten Erwartungen zu entsprechen. Zur Verstärkung unseres Teams suchen wir ab sofort: Software-Entwickler (m/w/d) Kundenbetreuer (m/w/d) Mehr erfahren: Jobangebote bei WoltLab Continue reading...

Google Analytics 4 (GA4) is officially here. If you’re not familiar yet, GA4 is the next generation of analytics. While it offers a bunch of new features and benefits, it can be a little daunting to learn how to use it effectively. There are numerous new reports, and finding the data you care about can take a lot of time. In this post, I will show you a great way by which you can leverage the power of GA4 to enhance your reporting by using custom reports. [HEADING=1]What is the need for Custom Reports?[/HEADING] Don’t get me wrong, the standard reports are great. They provide a lot of data. And that’s the problem. They provide a lot of data that you might no…

In this Whiteboard Friday, Tom discusses why SEOs should measure their brand, with specific reference to Moz’s new metric, Brand Authority. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Happy Friday. I'm Tom Capper, Senior Search Scientist at Moz. Recently at MozCon we launched a new metric, Brand Authority, and in this Whiteboard Friday I just want to briefly explain why we think this is important, why we think that going forward SEOs are going to care more and more about measuring brand. [HEADING=1]Why SEOs should care[/HEADING] This is something that I personally hav…

Around August 18, just prior to the August Core Update announcement, MozCast recorded extremely high temperatures, peaking at 127°F. This stood out even compared to August’s unusually high ranking-volatility and the Core Update itself (so far). While it’s easy to lump this volatility into the August Core Update, we recorded a distinct and probably unrelated event — a massive drop in indented results on page-one SERPs. [HEADING=1]Indented results drop 50%[/HEADING] An indented result in Google is any organic result that’s grouped under another, higher-ranking result from the same domain. For example, below is a screenshot of a search for “Excalibur” that pulls…

The digital landscape is evolving quickly, and businesses must adjust their marketing techniques to maintain a competitive edge. You need to be able to transform how you operate your business and engage with your customers. If you’re aiming for long-term success, you should learn how to future-proof your brand. This is no longer an option but a necessity. You’ll need to adopt a forward-thinking and strategic plan to be ready for the future to maintain your market share and remain relevant in the ever-changing search landscape. SEO has become an essential building block to securing your brand’s future. Customers have turned to search engines to discover products and …

Learn how to forecast and demonstrate the value of your SEO efforts in this week's Whiteboard Friday with Tom Mansell. Quantify predicted SEO value, close performance gaps, and calculate ROI. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Welcome to this week's edition of Whiteboard Friday. I'm Tom, Director of Organic Performance at Croud. Today, we're going to talk about SEO forecasting and more specifically how you can do it. With digital budgets being more scrutinized than ever, there's a lot more pressure to demonstrate the value of your SEO activity back to your business or …

Few aspects of my job drive me to extreme internal conflict, but the subject of author attribution is one that tears my brain in two. My writer brain says, “Yes, absolutely! Writers’ names on all that they create! Credit where credit is due!” My marketer brain is apparently more reserved because I find myself asking myself questions such as: Who deserves the credit for this article? The actual writer? The entire team of researchers who helped provide data? And what happens if a totally different writer updates the article later? Will the author’s name support this content’s performance, or would it be better received if a more well-known subject matter …

MyBB 1.8.36 is now available, and is a security release. After applying the patch, we recommend using the Admin CP’s Tools & Maintenance → System Health → Check Templates tool to scan for security issues that may not have been detected before this version. 1 security vulnerability addressed: High risk: ACP Templates RCE (advisory) — reported by Emmet Leahy Check the Release Notes for more information. Get latest MyBB Full & Upgrade Packages → The MyBB Project extends thanks to reporters and researchers following responsible disclosure. Go to mybb.com/security to report possible security concerns or to learn more about security research at …

The Marketplace is closing on October 30th 2023. If you haven't already read the announcement, please read it first. As our Marketplace prepares to close its doors, we want to ensure a seamless transition for our customers. To facilitate this process, we're introducing a new 'license key' system to allow you to transfer your purchases to the third-party developer website in a privacy-conscious way. On the 'My Purchases' page, you'll find an improved layout displaying each resource you've purchased from the Marketplace. This includes the original purchase date, the expiry date (if applicable) and the current renewal term (if applicable). Additionally, we've added …

The Marketplace is closing on October 30th 2023. If you haven't already read the announcement, please read it first. As our Marketplace prepares to close its doors, we want to ensure a seamless transition for our customers. To facilitate this process, we're introducing a new 'license key' system to allow you to transfer your purchases to the third-party developer website in a privacy-conscious way. On the 'My Purchases' page, you'll find an improved layout displaying each resource you've purchased from the Marketplace. This includes the original purchase date, the expiry date (if applicable) and the current renewal term (if applicable). Additionally, we've …

The Marketplace is closing on October 30th 2023. If you haven't already read the announcement, please read it first. As our Marketplace prepares to close its doors, we want to ensure a seamless transition for our customers. To facilitate this process, we're introducing a new 'license key' system to allow you to transfer your purchases to the third-party developer website in a privacy-conscious way. On the 'My Purchases' page, you'll find an improved layout displaying each resource you've purchased from the Marketplace. This includes the original purchase date, the expiry date (if applicable) and the current renewal term (if applicable). Additionally, we've …

Rejoice takes you through how to map your keywords to both the buyer’s purchasing journey and the relative user intent. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hi. So I'm Rejoice. I'm an SEO account manager for SEO Sherpa, and welcome to this edition of Whiteboard Friday. So I will be talking to you about how to map your keywords to your user intent and the buyer's journey, so showing you a good framework to use when you're building out your strategy, doing your keyword research, and sort of want to give that extra added value to your clients so they fully understand the wh…

Everyone at Invision Community is pleased to introduce Community Hive. We are creating a new free-to-use service to help independent communities reach new audiences and re-engage existing members. Community Hive delivers updates from your favourite communities and helps you explore new ones by bringing all the communities you follow into a single feed with optional email updates. The Invision Community September 2023 release will bring Community Hive integration to Invision Community and we're also releasing integrations for XenForo, Squarespace and WordPress. More integrations for popular platforms are planned over the coming months. The "Why" We…

In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hey, Moz fans. How's it going? My name is Jon Earnshaw. I'm the Chief Product Evangelist at Pi Datametrics, and today I'm going to be talking about a subject that is super close to my heart, and it's been close to my heart for over 15 years. When I was analyzing the SERP one day and I started to discover this unusual flux, and what I was seeing was co…

Marketing a restaurant? You already know what a huge role online reviews play in your reputation, rankings, and revenue, with 98% of US adults reading this content and 86% writing it. You may have read that there’s a demonstrable Google local ranking boost when a brand-new restaurant gets its first ten reviews. You may also have seen that many experts consider your overall Google review rating to be the sixth most important of all local search ranking factors. But have you advanced yet to full use of Google reviews as a source of business intelligence for the brands you’re marketing? Formal surveys can be costly to run, so don’t overlook the free, ongoing sentiment ana…

Wir sind stolz darauf, die Beta-Version von WoltLab Suite 6.0 anzukündigen. Aufbauend auf dem erfolgreichen Versionsreihe 5 haben wir viele durchdachte Verbesserungen und nützliche neue Funktionen einfließen lassen, um auch weiterhin die bestmögliche Lösung für Ihre Community zu bieten. Probieren Sie das neue dunkle Farbschema, die überarbeiteten Icons von Font Awesome 6 sowie den neuen CKEditor 5-Editor. [HEADING=2]Systemvoraussetzungen[/HEADING] Für die Installation und Nutzung von WoltLab Suite 6.0 müssen die folgenden Voraussetzungen erfüllt sein: Webserver mit PHP 8.1 (PHP 8.2 empfohlen) MySQL 8.0.30 oder neuer / MariaDB 10.5.12 oder neuer Aktueller Webbr…

We are proud to announce the beta versuib of WoltLab Suite 6.0. Built on top of the successful series 5 and featuring many sophisticated improvements and useful new features, this version once again delivers the best possible experience for your community. Try out the new dark mode, the new icons based on Font Awesome 6 as well as the new CKEditor 5 editor. [HEADING=2]System Requirements[/HEADING] WoltLab Suite 6.0 requires the following prerequisites to install and run the software: Webserver with PHP 8.1 or newer (PHP 8.2 recommended) MySQL 8.0.30 or newer / MariaDB 10.5.12 or newer Current Webbrowser [HEADING=2]Installation Guide[/HEADING] Download the…

We would like to take this opportunity to inform you of an important decision we've made with regard to the Invision Community Marketplace. After careful evaluation and consideration, we have decided to discontinue the Invision Community Marketplace, effective October 30, 2023. Over the past several years, we have noticed a decrease in usage of the Marketplace, with a staggering 75% decline in sales. In addition, we have observed a growing trend away from off the shelf customizations towards bespoke tailoring of a community by working more closely with developers. While it has been a platform for many dedicated and talented contributors to share their work, we believe …

Spam has always been an ongoing battle for community owners as spammers find new ways to circumvent existing anti-spam practices. We have seen an uptick in new ways spammers are breaking through existing defense. As such, we here at Invision Community continue to look at new ways for community managers to combat against spam. For our September release, we have added several new tools that can prevent spammers from registering in the first place and help combat them even if they register successfully. Let's take a look at these new tools and settings. Geolocation based registration filtering Oftentimes, spam attacks can originate using bots and servers from …