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I'm the kind of writer who hates to write but loves having written. Leading a marketing consultancy, where 99% of my work involves writing, only amplifies this conundrum. If this statement resonates with you, you'll understand the allure of generative artificial intelligence (AI) tools like ChatGPT for marketers, whether they are client-side or agency-side. These technologies have the potential to simplify an arduous writing process, helping writers skip the torture of the blank page and fast-forward to the gratification of a published article. It’s a junk food promise, satisfaction without effort. I first dipped my toes into the world of generative AI in November 2…

It’s my pleasure to bring you this annual re-cap of one of the industry’s best-loved events. While only one talk at MozCon 2023 was specifically local SEO-focused, there were tons of takeaways from multiple presentations that are highly relevant to our space of local SEOs and local business owners! Without further ado, let’s dive right in: [HEADING=1]Are you categorizing your links yet?[/HEADING] I confess unashamedly that Amanda Jordan’s presentation on local link building was the talk I was looking forward to most this year, and it did not disappoint. As a local SEO or local business owner, you already know why analyzing and earning backlinks matters to your onlin…

Spam has always been an ongoing battle for community owners as spammers find new ways to circumvent existing anti-spam practices. We have seen an uptick in new ways spammers are breaking through existing defense. As such, we here at Invision Community continue to look at new ways for community managers to combat against spam. For our September release, we have added several new tools that can prevent spammers from registering in the first place and help combat them even if they register successfully. Let's take a look at these new tools and settings. Geolocation based registration filtering Oftentimes, spam attacks can originate using bots and ser…

Spam has always been an ongoing battle for community owners as spammers find new ways to circumvent existing anti-spam practices. We have seen an uptick in new ways spammers are breaking through existing defense. As such, we here at Invision Community continue to look at new ways for community managers to combat against spam. For our September release, we have added several new tools that can prevent spammers from registering in the first place and help combat them even if they register successfully. Let's take a look at these new tools and settings. Geolocation based registration filtering Oftentimes, spam attacks can originate using bots and ser…

Spam has always been an ongoing battle for community owners as spammers find new ways to circumvent existing anti-spam practices. We have seen an uptick in new ways spammers are breaking through existing defense. As such, we here at Invision Community continue to look at new ways for community managers to combat against spam. For our September release, we have added several new tools that can prevent spammers from registering in the first place and help combat them even if they register successfully. Let's take a look at these new tools and settings. Geolocation based registration filtering Oftentimes, spam attacks can originate using bots and ser…

Spam has always been an ongoing battle for community owners as spammers find new ways to circumvent existing anti-spam practices. We have seen an uptick in new ways spammers are breaking through existing defense. As such, we here at Invision Community continue to look at new ways for community managers to combat against spam. For our September release, we have added several new tools that can prevent spammers from registering in the first place and help combat them even if they register successfully. Let's take a look at these new tools and settings. Geolocation based registration filtering Oftentimes, spam attacks can originate using bots and ser…

We would like to take this opportunity to inform you of an important decision we've made with regard to the Invision Community Marketplace. After careful evaluation and consideration, we have decided to discontinue the Invision Community Marketplace, effective October 30, 2023. Over the past several years, we have noticed a decrease in usage of the Marketplace, with a staggering 75% decline in sales. In addition, we have observed a growing trend away from off the shelf customizations towards bespoke tailoring of a community by working more closely with developers. While it has been a platform for many dedicated and talented contributors to share their work, we belie…

We would like to take this opportunity to inform you of an important decision we've made with regard to the Invision Community Marketplace. After careful evaluation and consideration, we have decided to discontinue the Invision Community Marketplace, effective October 30, 2023. Over the past several years, we have noticed a decrease in usage of the Marketplace, with a staggering 75% decline in sales. In addition, we have observed a growing trend away from off the shelf customizations towards bespoke tailoring of a community by working more closely with developers. While it has been a platform for many dedicated and talented contributors to share their work, we belie…

Day one recap contributors were Emilie Martin, Vickie Wu, and Zach Edelstein. Today, we kicked off day one of MozCon 2023. That’s right - we’re back and better than ever! We’re in a brand new venue this year, and we’re excited to experience it for the first time with all of you! Whether you joined us in person or via our live stream, we are so grateful to get back together again for another year of MozCon madness. We hope day one helped set the scene for what the future of search is going to look like. Let’s recap yesterday’s talks. [HEADING=1]Opening remarks + State of the Industry — Cheryl Draper[/HEADING] Setting the stage for what’s to come, Cheryl Drap…

Day two recap contributions written by Emilie Martin, Meghan Pahinui, Miriam Ellis, and Zach Edelstein. We’re back for more insights from day two, the final day of MozCon 2023! Day two brought more speakers, more chances to fill up your bingo card, and more time to grab swag. Let’s get back to the future of search! [HEADING=1]Back to the Future: What Lessons From Marketing History Can Tell Us About the Future – Andi Jarvis[/HEADING] Kicking off day two, where Andi is going, we don’t need roads. Andi started the final day of MozCon 2023 with his talk on what lessons the history of marketing can tell us about the future! He assured us that people, not robots, st…

Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to match the new structure. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] What's up, Moz fans? I'm Kavi Kardos. I'm speaking here at BrightonSEO this week, and I'm recording a Whiteboard Friday for you on site architecture for resource and content libraries. You can find me on Twitter @therarevos and on LinkedIn as well. I'm the only Kavi Kard…

Areej discusses site architecture optimization for seasonality in this edition of Whiteboard Friday. The key focus is on asking yourself when your business’s peak periods occur and strategically planning before, during, and after those periods. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hey, everyone. I'm Areej AbuAli. I'm the founder of Crawlina, an independent SEO consultancy, and I am here today to talk to you all about site architecture optimization for seasonality, with a focus on e-commerce websites. [HEADING=1]What is Seasonal SEO?[/HEADING] Seasonal SEO is this c…

We all recognize the power of brands, but too often the value of brand building is reduced to hand-waving and wishful thinking. Today, Moz makes the power of brand measurable. Starting today, you’ll find something new in our Domain Overview tool: a Brand AuthorityTM score for your domain (or any domain you choose to analyze): You’ll also see a new visualization – a four-quadrant grid – that compares your Brand Authority and Domain Authority to your closest online competitors. Here’s an example for electric car maker Lucid Motors: It’s easy to see how Lucid stacks up to their closest search competitors and where they might need to build more auth…

We are pleased to announce the Release Candidate version of vBulletin 6, which is available for preview as the powering version of this forum. More details on the availability of the final version will be announced in the upcoming weeks. [HEADING=1]Changes and Updates in vBulletin 6.0.0[/HEADING] [HEADING=1]New Style[/HEADING] http://www.vbulletin.com/forum/filedata/fetch?id=4483623&d=1691523044 http://www.vbulletin.com/forum/filedata/fetch?id=4483626&d=1691523139&type=medium [HEADING=1]Modern[/HEADING] In vBulletin 6, we aimed to give the product a more modern look with the new style. We updated the font, colors, and ico…

This topic only applies to those on our cloud services. As we prepare to launch improved spam management, we are also making changes to traffic control. We have many tools in place to stop malicious traffic on our network. These tools stop day to day bad actors and can also handle situations where we get a huge flood of traffic in a denial of service attack. It is always a balancing act to stop bad traffic while allowing good traffic. There have been some situations where real users were getting blocked because they were getting caught up in a suspicious IP range, for example. When you were caught in a block, all you got was a permission denied …

On July 24, Elon Musk made the surprise announcement that Twitter would be rebranding as ‘X’, with a new logo and brand identity arriving quickly after that announcement. Shortly after, X.com started redirecting (302) to Twitter.com. Any experienced SEO knows how perilous a major site migration can be, and Twitter.com has been accumulating authority for 17 years. Here are a couple of stats from Moz’s Domain Overview tool: Those are numbers most sites could only envy, with nearly 12M ranking keywords on Google.com alone. Over time, X.com could recover many or most of the non-branded rankings, but what about the equity in searches for the Twitter brand? [HEADIN…

[HEADING=2]WoltLab Suite Core 5.5.15 / 5.4.31[/HEADING] The security safeguards of the WoltLab news were too restrictive and prevented opening the links in a new window. Continue reading...

[HEADING=2]WoltLab Suite Core 5.5.15 / 5.4.31[/HEADING] Die Sicherheits-Konfiguration für die Anzeige der WoltLab Nachrichten war zu restriktiv und erlaubte das Öffnen von Links in einem neuen Fenster nicht. Continue reading...

Our jobs are changing. Each day, Google Ads relies on a combination of AI & machine learning to manage more of the hands-on work we used to do as campaign managers. This means the future of our work is going to be very different. We are no longer on the court playing basketball. We are now the coach guiding our team to the finals. Our team, in this case, is Google Ads now. Our job is about guiding the machines and technology and ensuring we are headed in the right direction. If we are not headed in the right direction, we are going to be off course and won’t be successful. For people who loved pushing buttons and getting their hands dirty in the ad account, this…

Join Lazarina in this Whiteboard Friday where she discusses the critical skills and elements involved in data storytelling. Learn about data analysis, and data visualization, as well as how to communicate wins and balance relationships with stakeholders. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hi there. Today we're going to talk about data storytelling. Throughout history, we humans have used stories to communicate information, to cross boundaries, and to also relate to one another. So today we're going to talk about data storytelling and how that can be used as part of an …