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Google’s local algorithm demands different tactics for link building. And even if you don't need local SEO, local link building strategies can still give you a different perspective and improve your work. In today’s episode, Greg walks you through some of these strategies. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] ♪ [music] ♪ Howdy, Moz fans. I'm Greg Gifford, the COO of SearchLab Digital, and I'm back to do another Whiteboard Friday. Today we're talking tactics for local links. Get it, huh? The important thing to remember is that Google's local algorithm is different, so you n…

What exactly IS an API? They’re those things that you copy and paste long strange codes into Screaming Frog for links data on a Site Crawl, right? I’m here to tell you there’s so much more to them than that – if you’re willing to take just a few little steps. But first, some basics. [HEADING=1]What’s an API?[/HEADING] API stands for “application programming interface”, and it’s just the way of… using a thing. Everything has an API. The web is a giant API that takes URLs as input and returns pages. But special data services like the Moz Links API have their own set of rules. These rules vary from service to service and can be a major stumbling block for people …

When working in social media, it can feel like you exist worlds away from SEO. And as an SEO, social media may feel like something that isn’t quite relevant in your day to day. But as with all things marketing, both of these digital marketing tactics have the potential to boost collective success. As a Social Media Manager, I’m here to tell you how you as an SEO can collaborate with your social media team in order to help supercharge your SEO efforts. [HEADING=1]What is a social media strategy?[/HEADING] A social media strategy is a document that outlines your organization’s social media goals, along with how you will achieve them, both through top-level strategy an…

[HEADING=1]Changes and Updates in vBulletin 5.7.5[/HEADING] You can now download a preview release of vBulletin Connect 5.7.5. We do not recommend installing preview releases on production servers. [HEADING=1]Notifications[/HEADING] We have improved the handling of notifications. Upon deleting content, the system will automatically remove related notifications. Notifications will remain if the user has permission to view deleted content. [HEADING=1]AdminCP[/HEADING] We have moved more inline Javascript to external files to enhance security handling. Furthermore, we have resolved several PHP syntax warnings and notices. If you encounter any issues in the Adm…

Summer is just around the corner and we have the perfect offer to enjoy the sunny days. We have increased the storage space of our plan and additionally offer the professional migration to the WoltLab Cloud free of charge until the end of June 2023. [HEADING=1]Increased Storage Space[/HEADING] Our offered plans “Start”, “Professional” and “Business” have been upgraded with more storage space, offering even more freedom than before. WoltLab Cloud Starter: 30,000 MB (previously: 15,000 MB) WoltLab Cloud Professional: 100,000 MB (previously: 60,000 MB) WoltLab Cloud Business: 250,000 MB (previously: 125,000 MB) All other other conditions, including the price…

Der Sommer steht vor der Tür und wir haben das passende Angebot, um die sonnigen Tage perfekt zu genießen. Wir haben den Speicherplatz unserer Tarife angehoben und bieten zusätzlich bis Ende Juni 2023 die professionelle Migration in die WoltLab Cloud kostenfrei an. [HEADING=1]Mehr Speicherplatz[/HEADING] Unsere angebotenen Tarife „Start“, „Professional“ und „Business“ wurden mit mehr Speicherplatz ausgestattet und bieten damit noch mehr Freiräume als zuvor. WoltLab Cloud Starter: 30.000 MB (vorher: 15.000 MB) WoltLab Cloud Professional: 100.000 MB (vorher: 60.000 MB) WoltLab Cloud Business: 250.000 MB (vorher: 125.000 MB) Die übrigen Konditionen, einschli…

MyBB 1.8.34 is now available, and is a security & maintenance release. 1 security vulnerability addressed: Low risk: User CP email persistent XSS (advisory) — reported by Ahmet Altuntaş 13 issues resolved Check the Release Notes for more information. Get latest MyBB Full & Upgrade Packages → The MyBB Project extends thanks to reporters and researchers following responsible disclosure. Go to mybb.com/security to report possible security concerns or to learn more about security research at MyBB. If you would like to contribute to the Project, Get Involved. To keep up with Project news, you can now follow MyBB on Mastodon. Thanks, MyBB…

In December of 2022, Google announced that they did a link spam update, and they told us that they tried to nullify “spammy” links at scale. So, how do we exactly build non-spammy links? In today’s Whiteboard Friday, Debbie goes through five tips to do so. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Howdy, Moz fans. This is Debbie. I am the Global SEO Manager at Dialpad. Today we're talking about link building, one of my favorite areas in SEO. So last year, in December of 2022, Google had announced that they did a link spam update. So in this update, they told us that they t…

We all know that we want to maximize our chances for success in SEO, and for that, what we want to do is prioritize tasks that will have a higher impact, and lower effort, but sometimes those get lost in the SEO audit process. In today’s Whiteboard Friday, Aleyda helps develop this low-hanging fruit analysis in parallel of the usual SEO process. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Welcome to a new edition of Whiteboard Friday. My name is Aleyda Solis. I am an SEO consultant and founder of Orainti, and today I am here to share with you low-hanging fruit SEO. We all know th…

Microsoft is tweaking The New Bing constantly, grooming it to be the heir apparent to the traditional, or Top-10 blue links model that first appeared in its modern form 25 years ago with AltaVista. GoTo.com taught Google how to monetize search results back in 1998, and for about a quarter century, that’s been the dominant model. Sure, there’s been Universal Search, Knowledge Graph, and Featured Snippets, but the core of search has been the same for a long time. Now, Microsoft is trying to change that with Bing, with a rapid-fire roll-out of potentially game-changing new features leveraging the latest GPT AI-tech to make the next feature “conversational search”. Let’s l…

We have just released new versions of our products: WoltLab Suite 5.5.12 Stability releases (third part of the version number, also known as “patch releases”) aim to solve existing problems in the current version. Like every stability release, they do not introduce new features. It is strongly recommended to apply these updates. [HEADING=1]How to Apply Updates[/HEADING] Open your Administration Control Panel and navigate to “Configuration → Packages → List Packages”. Please click on the button “Search for Updates” located in the right corner above the package list. [HEADING=1]Notable Changes[/HEADING] The list below includes only significant changes, …

Wir haben soeben Updates für unsere Produkte freigegeben: WoltLab Suite 5.5.12 Stabilitäts- und Fehlerbehebungsversionen (die 3. Stelle der Versionsnummer, auch als „patch releases“ bekannt), beseitigen ausschließlich Fehler in der aktuellen Version und führen keine neuen Funktionen ein. Es wird ausdrücklich empfohlen, diese Updates anzuwenden. [HEADING=1]Aktualisierung einer bestehenden Installation[/HEADING] Öffnen Sie die Administrationsoberfläche und rufen Sie den Menüpunkt „Konfiguration → Pakete → Pakete auflisten“ auf. Klicken Sie dann auf den Button „Updates suchen“, diesen finden Sie rechts oberhalb der Paketauflistung. [HEADING=1]Bedeutende Änd…

[HEADING=1]XenForo 2.2.13 Released[/HEADING] XenForo 2.2.13 is now available for all licensed customers to download. We strongly recommend that all customers running previous versions of XenForo 2.2 upgrade to this release to benefit from increased stability. In addition to the fixes listed below, we have a few other aces up our sleeves this time around. [HEADING=2]Full iOS PWA compatibility with push notification support[/HEADING] iOS 16.4 finally introduced push notifications for iOS devices. To facilitate... Read more Continue reading...

There are many interesting features in GA4 — some that were sort of in Universal Analytics, but now they're better. One of those features is Audiences, which many people may only be using for their ads. In this episode of Whiteboard Friday, Dana shows you why Audiences can be useful for reporting on other areas of your marketing efforts as well. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hello, Moz readers. My name is Dana DiTomaso. I'm President and partner at Kick Point, a digital marketing agency based in Edmonton. But if you're in Seattle, I'm just across the water, just out…

Our June release of Invision Community introduces several new improvements for your community to increase privacy controls and consent of personally identifiable information. In today's digital age, privacy and the protection of personally identifiable information (PII) have become increasingly important. By incorporating improved privacy and PII data features into Invision Community, we are creating a more secure and inclusive environment within your community. In this blog post, we will take a quick look at what PII is, and the new features Invision Community has to improve privacy within your community. What is PII? PII, or personally identifiable information,…

Major high fives and fist bumps for each and every person who took the time to submit pitches for this year’s community speaker spots! With only two open community speaker spots, and hundreds of pitches ranging from how to grow your career as an SEO to all manner of AI and ChatGPT-related entries, the competition was unusually tough which, in its own right is a massive indication of many incredible things to come for the future of our industry and industry events. Our selection committee read, watched, and researched, whittling things down to a shortlist of top contenders, and then read, watched, and researched some more to determine if a potential speaker and the…

Our June release of Invision Community introduces several new improvements for your community to increase privacy controls and consent of personally identifiable information. In today's digital age, privacy and the protection of personally identifiable information (PII) have become increasingly important. By incorporating improved privacy and PII data features into Invision Community, we are creating a more secure and inclusive environment within your community. In this blog post, we will take a quick look at what PII is, and the new features Invision Community has to improve privacy within your community. What is PII? PII, or personally identifiable inform…

Learning to be the best in town at the top seven elements experts feel impact your rankings in Google’s local packs is a smart strategic foundation. Thanks to Darren Shaw who has been running the Local Search Ranking Factors survey since 2017, we all benefit from this respected annual report in which local SEO professionals get to pool their practical knowledge of what they see impacting clients’ rankings most. Today, we’re going to look at how to set the local businesses you market apart by mastering the tippy-top of the list of factors, with lots of practical tips for improving your rankings so that you’re earning greater visibility. [HEADING=1]But, first, what is…

As SEOs, we tend to come from an audit mindset, to look for things that are wrong and to try and decide what is the best way of doing things. In today’s episode, Will tries to get you into a testing mindset, and helps you do so by generating test ideas through ChatGPT. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hi, Moz fans. My name is Will Critchlow, and I'm the founder and CEO at SearchPilot, and I wanted to talk to you today about generating eight million test ideas for your website. At SearchPilot, if you don't know us, we run SEO tests for some of the world's biggest websit…

There's no question that AI has already started to have a meaningful impact on organizations that create content every single day. In this video, Ross shares how our workflows, processes, and content creation will positively evolve thanks to AI. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Howdy, Moz friends. So are robots coming for your job? That is the question that a lot of marketers and creators are asking themselves today and for good reason. Every single time that you log in to one of your favorite social media channels, you're probably seeing a plethora of news ar…