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My agency, Fractl, was founded at the dawn of content marketing, when Google launched its war against paid link networks, and SEOs were scrambling to figure out how to earn domain trust signals. At the time, I was heavily invested in viral marketing research, seeking to understand the intricacies of what drove readers to share and, more so, how to pitch journalists to earn media. Our case studies grew rapidly as we built Fractl’s research-backed Digital PR processes, and we quickly earned a reputation as “The Michael Jordan of Link Building,” as claimed by our client, who just renewed an annual quarter-million investment in our services. Yet, the industry hums with…

Most of the discourse surrounding the impact of artificial intelligence (AI) on SEO has been about content creation. This makes perfect sense. Large language models (LLMs) have fundamentally changed the speed at which businesses and individuals can produce blog posts, marketing copy, social media posts and much more. I am not the first to provide the caveat that while AI tools can help you speed up your writing process, they can also open up your site to a variety of SEO risks including duplicate content, violations of Google’s E-E-A-T Guidelines, generally robotic copywriting that is devoid of brand voice and personality, and a host of other issues. AI content gene…

This is the final installment of the three-part series of Whiteboard Fridays with Helen Pollitt on how to work better with folks within your company. There are a lot of similarities between SEOs and UX designers, and we often have the same goals. How can we work to understand more of the UX designers' priorities and help to communicate our priorities to them? Learn all about how SEOs and UX designers can work better together in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hi, I'm Helen, head of SEO at Car & Classic, and today we are look…

MyBB 1.8.35 is now available, and is a maintenance release. This version improves stability and compatibility with various PHP versions. 7 issues resolved Check the Release Notes for more information. Get latest MyBB Full & Upgrade Packages → Go to mybb.com/security to report possible security concerns or to learn more about security research at MyBB. If you would like to contribute to the Project, Get Involved. Thanks, MyBB Team Continue reading...

This is part one of a three-part series with Helen Pollitt on how to work better with folks within your company. SEOs and developers need to work better together. Understand how to communicate with each other in a way that fits into each other’s processes. By doing so, you can safeguard your organic traffic while also safeguarding your entire website. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hi, I'm Helen, head of SEO at Car & Classic, and today we're going to look at how SEOs and developers can work better together. Now, I'd spend some time explaining to you why de…

If the local version of Google’s Search Generative Experience (SGE) experiment rolls out broadly, what will that be like for local business owners and their marketers? This is the question I set out to answer with a small study geared to gather some early basic data. Bearing in mind that there is no guarantee that the present version of SGE will roll out or will look exactly as it does now, I have what I hope are some interesting takeaways for you today! Methodology With SGE enabled, I performed 50 manual local searches. 100% of these searches generate local packs in the non-SGE setting, and 100% of them also generate local packs beneath the SGE box in the SERPs.…

Conferences are a whirlwind experience. Regardless of your industry, conferences give you the chance to step out of your home office and into a dynamic environment filled with non-stop sessions, vendor booths, networking galore, and unforgettable after-parties. It can be overwhelming, but SEO conferences like MozCon can bring incredible rewards with the right preparation. This guide will equip you with essential tips to make the most of SEO conferences, in-person or virtual. Discover how to strengthen your team, boost your energy, and enhance your enthusiasm for work during and after the event. Get ready to dive into the world of SEO conferences and virtual experiences…

This is part two of a three-part series of Whiteboard Fridays with Helen Pollitt on how to work better with folks within your company. Learn all about how SEOs and content writers can work better together. By working more closely and more effectively, you can create great content that ultimately converts and drives traffic. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hello, I'm Helen, head of SEO at Car & Classic, and today we're looking at how SEOs and content writers can work better together. "SEO copy," it's one of the worst phrases that you can possibly hear in any o…

Universal Analytics is officially done collecting data. Cue one single tear running down every marketers’ cheek. Now all of your site data will flow solely through Google Analytics 4. Are you sure you’re ready for that? The only reason I ask is because, well, GA4 is a bit of a beast with tons of hidden settings that need to be addressed for optimal data collection. In the admin section of GA4 you will see two columns: Account and Property. The Property column is where the majority of important setting options are hiding. [HEADING=1]1. Timezone[/HEADING] Your property timezone can be set under the Property Settings section of the Property column. (Yes, th…

Image credit: JPreisler.com Call me a hopeless romantic, but I delight in extending the enjoyment of travel by writing reviews of the places I’ve been after returning home. It’s almost like typing a mini travelog, remembering the new experiences, for good or not-so-good, I had along the road. I know that when I write a positive review of a local business or public amenity, it will give a lift to online reputation, rankings, and revenue. If I write a judicious critique of something that wasn’t so great, it can help business owners make improvements that should build up their metrics and success over time. And while pursuit of the great outdoors is often the search fo…

Have you ever lost keyword rankings and felt a sudden wave of panic? If so, you’ve likely been on the wrong end of SERP volatility, meaning periods of extreme fluctuation in keyword rankings. But before you go into optimization overdrive without any concrete strategy, the most important thing to remember is to take a deep breath and not panic. In fact, SERP volatility is a normal part of today’s highly competitive world of SEO. So once you’ve collected yourself, take time to analyze your data, pinpoint the cause, and make changes to content (or sometimes not), with full confidence. To help you understand how to do such an analysis and optimize content with …

Google Analytics 4 is the latest version of Google Analytics, also known as GA4, and replaces the previous UA, or Universal Analytics version. GA4 uses machine learning technology to help analytics users understand customer behavior across multiple devices and platforms. It provides more granular data about user engagement and includes features such as event tracking, cross-device tracking, and funnel analysis. With the GA4 migration underway, the time has come for all of us to embrace change, and don’t forget, you only have until July 1, 2023, before the switch to GA4 is permanent. In this Daily SEO Fix edition, we’ll take you through an introduction to GA4, along wit…

Go from basic to a more advanced content strategy with Azeem in this Whiteboard Friday episode. Diversify your content strategy by creating the right content for your audience at the right time. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hi, everyone. My name is Azeem. I'm the host of the "Azeem Digital Asks" podcast, and I'm here to show you a very brief whistle-stop tour of how you can diversify your content strategy on this Whiteboard Friday. [HEADING=1]3 examples of where marketers get measurement wrong[/HEADING] So I'm going to start off and make a very bold stat…

It’s no question that the AI conversation has dominated the SEO community during the last year. The implications of this new technology are both extremely exciting and a little scary at the same time. At Go Fish Digital, we’ve been following these trends closely and refining our processes around the possibilities that AI brings. Within both the SEO and larger technology communities, there is a huge discrepancy of opinions. Many are weary of the implications and skeptical on the long-term benefits for marketers. Some believe that this is a passing trend similar to voice search. Others believe that this is a revolutionary technology that will impact every aspect…

It’s hard to believe that this year's MozCon is less than two months away, and we couldn't be more excited to dive into the future of search from our brand new venue, the Seattle Convention Center’s Summit building. On August 7 and 8, join Roger Mozbot at MozCon for insights and tactical presentations from industry leaders, plus the opportunity to connect and network with fellow attendees! Tickets are already 90% sold out, but there’s still a little bit of time to snag your spot before they’re gone. Night Owl pricing is on until June 30, and tickets are just $999 for Moz subscribers. Can’t make the in-person event? Grab yourself a Livestream pass + video bundle for …

Greetings, local business owners and marketers! I know I’m not alone in bidding a fond farewell to Local U’s fantastic Last Week in Local Series. It just got a bit harder to keep up with local SEO news due to this departure, but hang in there. This quarterly installment here at Moz will keep you up-to-date with the most important local search developments of the past three months. Let’s dive right into this summery swimming pool of changes and opportunities! [HEADING=1]1. A first peek at local search in Google’s SGE[/HEADING] I was graciously invited to access Google Search Labs, and you can read my live-tweeted thread on my first look at Google’s test of their ne…

Learn all about how to create kick-ass local landing pages in this Whiteboard Friday with Amanda Jordan. Discover the most popular features and get to know the dos and don'ts when creating local landing pages. Click on the whiteboard image above to open a high-resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hi, I'm Amanda Jordan at RicketyRoo, and today I'm going to be talking about how to create kickass local landing pages. I talked about this topic at MozCon in 2022. I did some research on the top 50 pages in the U.S. and home services businesses that ranked on the first page, and then I reviewed those pages and analyzed the featur…

MozCon 2023 is fast approaching (taking place August 7 & 8), and we here at Moz are so excited to see all the IRL and virtual attendees! As the event draws closer, we think it’s a great time to remind folks of everything you can do while visiting the Emerald City. Nestled up in the corner of Washington state, surrounded by forests, mountains, and the Puget Sound, Seattle is the largest city in the Pacific Northwest (PNW). It is home to industry giants like Amazon, Microsoft, Starbucks, and Boeing and is the birthplace of Grunge music (think Nirvana, Soundgarden, and Pearl Jam — all from Seattle). Whether you’re traveling from near or far, we’ve compiled a list o…

[HEADING=1]Changes and Updates in vBulletin 5.7.5[/HEADING] vBulletin Connect 5.7.5 is now available to download. vBulletin Cloud sites will be upgraded automatically in the next 7-14 days. [HEADING=1]Notifications[/HEADING] We have improved the handling of notifications. Upon deleting content, the system will automatically remove related notifications. Notifications will remain if the user has permission to view deleted content. [HEADING=1]AdminCP[/HEADING] We have moved more inline Javascript to external files to enhance security handling. Furthermore, we have resolved several PHP syntax warnings and notices. If you encounter any issues in the AdminCP, pl…

[HEADING=2]WoltLab Suite Core 5.4.29[/HEADING] The 5.4.28 update mistakenly included several files belonging to WoltLab Suite 5.5. This causes some JavaScript components to stop working and also prevents logging in to the administration control panel. The 5.4.29 update fixes these problems and replaces the erroneous files with the correct version. In case you are affected by this issue and cannot access the administration control panel: Edit the file options.inc.php in the installation directory of WoltLab Suite Core. Find the line containing if (!defined('ENABLE_DEBUG_MODE')) define('ENABLE_DEBUG_MODE', 0); Change the 0 at the end into a 1, the final resu…