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Any time you have to present your SEO work to other departments or executives, you're going to have different groups of stakeholders with different interests, so you need to approach them differently. To help you, Bethan walks you through her top five tips for sharing your work with the C-suite. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hi. So my name is Bethan Vincent, and I'm the Managing Partner at Open Velocity and I'm here to talk to you about how to deliver better presentations to executive stakeholders. [HEADING=1]1. Set the groundwork[/HEADING] So we're going to …

A preview release of vBulletin Connect 5.7.4 is now available to download. [HEADING=1]Page Manager[/HEADING] We updated the Page Manager and added tools that allow users to set the vBulletin home page and delete custom pages. We have streamlined the processes after changing the home page in addition to this. We will remove the breadcrumbs on the new homepage and handle navigation tabs in the following manner. If there is a tab for the previous homepage, the link will be updated to the canonical URL for the corresponding page. If there is a tab for the new homepage, the link will be updated to the vBulletin root (i.e., '/'). If no tab exists for the n…

In today’s Whiteboard Friday episode, expert content strategist Chima Mmeje talks you through the six top content formats SaaS brand can focus on to drive revenue. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hi, my name is Chima Mmeje, and I am a SaaS content strategist at zenithcopy.com. I write long-form content, and I also use topic clusters as a form of content strategy for SaaS companies. Today, I'm talking to you about six moneymaking content formats to prioritize for SaaS companies. Now, before I get into all of this, I just want to start by saying that when building cl…

We’re all Bard beginners right now, and so there are no foolish questions. Unsurprisingly, I’ve started out with Bard by asking it local business questions. As I chatted, I learned some useful things from and about Google’s nascent AI chat that you’ll need to know if this technology becomes part of your customers’ lives. My main goal was to learn three things: How much is Bard like Google search in a local use case? Would I be able to get any tips for local business inclusion in Bard? Do local SEOs need to change tactics to adjust for Bard? Advisory: Bard’s own system warns you to take its statements with a grain of salt, so to speak, so do bear…

The big event is just about four months out and we're excited to give you a preview of what you can expect to hear on stage this August! From fresh faces joining us for the first time to fan favorites making a return appearance, our speaker lineup this year is . Topics range from AI & future-proofing your strategies, technical SEO, content marketing, and way more — all with an emphasis on practitioners sharing tactical advice and real-world stories of how they’ve moved the needle (and how you can, too). Once again, you’ve got two incredible ways to join us for Mozcon, a fully immersive in-person experience in Seattle, or through our livestream only passes which …

For the past 20 years, local business owners and their marketers have had to live and work with Google as the “great house”, owning all the good real estate. The dominant role Google’s local and organic results play in bringing nearby customers to our doors has had the effect of making every other source of business listings feel like a bit of a granny unit — tiny and somewhere at the back of the weedy yard. Owners frequently ask whether they should even bother paying for local listings development, what with Google Business Profiles looming so large on the landscape. But with spring comes change, and Apple has just tidied up the garden and put out a welcome mat via th…

Artificial Intelligence is nothing new. It has been running behind the scenes of many marketing tools for several years now. But the key here is that it was running behind the scenes. We didn’t see it in action, and if it was making some of our tools smarter, we were not really paying much attention. Later last year everything suddenly changed, with the launch of ChatGPT, which is able to complete all kinds of writing tasks instantly, including full articles and even code. Now anyone can login and talk to the tool for hours, challenging it with all sorts of prompts and marveling at its ability to understand any task and complete it promptly. There came an endless…

In today’s Whiteboard Friday, Helen shows you how to find and address gaps in your SEO skills so you can continue evolving and developing your best SEO self. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hi, I'm Helen, Head of SEO at Car & Classic, and I am here today to share some top tips on how to identify your SEO skills gaps and how to fill them. Now that sounds a bit rude, doesn't it, suggesting you have skills gaps? I don't know you. You might be an excellent SEO, and we're sure you are. But you know that thing that we tell our clients and our bosses that SEO is real…

This week I’ve been fortunate enough to get access to both Google Bard and the New Bing, so a day later, I’m here to share my first impressions. [HEADING=1]What is the new Bing?[/HEADING] “The new Bing” is the product of Microsoft’s unholy alliance with OpenAI, makers of the now infamous ChatGPT. This development promises to have seismic effects on the search ecosystem, with Microsoft’s CEO saying they’re happy to accept “demonetization” of search in their pursuit of market share, and Google extremely concerned about the threat ChatGPT technology poses as an alternative to their core search business. Of course, by now we’ve all also seen various viral posts and t…

Can you believe we’ve already sped through the first quarter of the new year? So much has happened, and on the strength of the warm reception this nascent local search quarterly review received in 2022, I’m going to continue the series this year. Thank you for being a reader. Let’s dive right into the most interesting new things we’ve seen in the first three months of 2023! [HEADING=1]A new local search ranking factor![/HEADING] Joy Hawkins and her Sterling Sky squad discovered something truly new this February: selecting pre-defined Google Business Profiles services from the list that Google offers some categories of business can have a tremendous positive impact…

Featured snippets offer a fantastic opportunity for increased traffic and visibility for your site. There is a lot to say about this SERP feature and a lot that has already been said: Crystal Carter covered how to optimize existing content for featured snippets in an episode of Whiteboard Friday (complete with a handy dandy flow chart!) which is incredibly informative. Seriously, check it out. Additionally, Britney Muller has done multiple episodes on what featured snippets are, how to target them, and more. So what can I possibly add to the conversation? Well, let’s take a look at how Moz Pro can help with identifying opportunities to gain (or steal) …

In a recent AudioEye survey of 500 business leaders and web professionals, 70% said that “cost” was their main concern when it came to digital accessibility. Many of the respondents also thought they would have to rebuild their website from the ground up in order to deliver an accessible browsing experience. This perception of digital accessibility as a cost center without an easy remedy is one of the reasons that just 3% of the internet is accessible to people with disabilities, despite the 1.3 billion people globally who live with a disability. In this post, I discuss three benefits of digital accessibility — and hopefully, make a case for why inclusion isn’t just…

The longest awaited iPhone feature is almost here, native iOS notifications, and we couldn't wait to ensure it is enabled for your Invision Community. Invision Community 4.7.9 is iPhone push notification ready for when Apple release their latest iOS update later this month. This means you'll finally get notifications on your phone, even when you do not have your browser open, to alert you of new content on followed items and more. A feature Android owners have enjoyed for a while. With notifications, you can have an authentic native app experience with built-in Invision Community features such as the manifest editor. The manifest editor allows you to edit you…

The longest awaited iPhone feature is almost here, native iOS notifications, and we couldn't wait to ensure it is enabled for your Invision Community. Invision Community 4.7.9 is iPhone push notification ready for when Apple release their latest iOS update later this month. This means you'll finally get notifications on your phone, even when you do not have your browser open, to alert you of new content on followed items and more. A feature Android owners have enjoyed for a while. With notifications, you can have an authentic native app experience with built-in Invision Community features such as the manifest editor. The manifest editor allows you to …

The longest awaited iPhone feature is almost here, native iOS notifications, and we couldn't wait to ensure it is enabled for your Invision Community. Invision Community 4.7.9 is iPhone push notification ready for when Apple release their latest iOS update later this month. This means you'll finally get notifications on your phone, even when you do not have your browser open, to alert you of new content on followed items and more. A feature Android owners have enjoyed for a while. With notifications, you can have an authentic native app experience with built-in Invision Community features such as the manifest editor. The manifest editor allows you to …

The longest awaited iPhone feature is almost here, native iOS notifications, and we couldn't wait to ensure it is enabled for your Invision Community. Invision Community 4.7.9 is iPhone push notification ready for when Apple release their latest iOS update later this month. This means you'll finally get notifications on your phone, even when you do not have your browser open, to alert you of new content on followed items and more. A feature Android owners have enjoyed for a while. With notifications, you can have an authentic native app experience with built-in Invision Community features such as the manifest editor. The manifest editor allows you to …

I am excited to officially announce the first release of Live Topics coming in our April release of Invision Community for selected cloud plans! Live Topics is a hosted live chat and question-and-answer event that is converted into a forum topic upon completion. It combines the fun and togetherness of a live event with the permanence of a forum topic allowing you to continue the conversation long after the event has ended. Recap: The first look at Live Topics including a video showing the main features. I know many of you on our community have already had sneak peeks and have been patiently waiting, so without further ado, let's get into it. Who is Live Topics…

As you’re probably all too aware at this point, GA4 is coming. Old versions of Google Analytics will be switched off for pretty much everyone come June 2023. While GA4 is improving all the time, there are quite a few things that people are used to seeing in old versions of Analytics which, at the very least, take a bit of creativity in the new world. One example is how conversions are handled. In the old versions of Google Analytics, a conversion could only fire once per session. In GA4 conversions are just another kind of event, so it’s possible for a conversion to fire multiple times in one session. Problem is, you might be very interested if someone signs up v…

I am excited to officially announce the first release of Live Topics coming in our April release of Invision Community for selected cloud plans! Live Topics is a hosted live chat and question-and-answer event that is converted into a forum topic upon completion. It combines the fun and togetherness of a live event with the permanence of a forum topic allowing you to continue the conversation long after the event has ended. Recap: The first look at Live Topics including a video showing the main features. I know many of you on our community have already had sneak peeks and have been patiently waiting, so without further ado, let's get into it. Who is Liv…

I am excited to officially announce the first release of Live Topics coming in our April release of Invision Community for selected cloud plans! Live Topics is a hosted live chat and question-and-answer event that is converted into a forum topic upon completion. It combines the fun and togetherness of a live event with the permanence of a forum topic allowing you to continue the conversation long after the event has ended. Recap: The first look at Live Topics including a video showing the main features. I know many of you on our community have already had sneak peeks and have been patiently waiting, so without further ado, let's get into it. Who is Liv…