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We’re back with another SEO recap with Tom Capper! As you’ve probably noticed, ChatGPT has taken the search world by storm. But does GPT-3 mean the end of SEO as we know it, or are there ways to incorporate the AI model into our daily work? Tom tries to tackle this question by demonstrating how he plans to use ChatGPT, along with other natural language processing systems, in his own work. Be sure to check out the commentary on ChatGPT from our other Moz subject matter experts, Dr. Pete Meyers and Miriam Ellis: ChatGPT Won’t Replace Google Search (Yet) 5 Times ChatGPT Steered Me Wrong in Local SEO [HEADING=1]Video Transcription[/HEADING] Hello, I…

In a recent study, we found that our pillar pages are magnets for links, organic traffic, and newsletter subscribers — especially compared to regular blog posts. Here are the results that both types of SEO content generated over the course of a year: Do these results mean you should ditch your blog strategy in favor of pillar pages? Not exactly. Here’s the catch: You really can’t have one without the other, and it all comes down to content mapping. I’ll explain exactly what I mean in this article. [HEADING=1]What is a pillar page?[/HEADING] A pillar page is a piece of content that comprehensively covers a broad topic. Pillar page — also sometimes referre…

Whether it’s a new year, new team or the same year, same team, it’s important to set yourself up for success. Every team has their own unique challenges when it comes to productivity and standardizing processes, but there are definitely a few steps you can take to mitigate them. Before launching into a new project, new year, or new process, be sure everyone on your team has the tool access they need and is ready to tackle any task that comes their way. To that end, here are seven steps to get your team ready for a productive year using the Moz suite of tools! [HEADING=1]1. Verify who manages your account (and subscription)[/HEADING] When it comes to ensuring th…

Happy Friday, Moz fans! In today's Whiteboard Friday episode, Tom digs into his research on Apple’s moves in search, specifically their recent launch of what he believes is a search engine, how it works, and how they could possibly hope to compete with Google in the future. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Howdy, Moz fans. We're here today to talk about an Apple search engine. There have been rumors circulating for a couple of years now that Apple are building a search engine. I'm here to convince you I think they are building a search engine and I think they've alread…

Keyword cannibalization occurs when a website has too many similar keywords spread throughout the various pages on that site. This can harm the SEO potential of the pages involved, and can quite often go unnoticed for some time. When more than one page has the same, or a similar keyword target, those pages will then start to compete with each other, also creating confusion in the eyes of the search engine, resulting in a struggle to decide which page to rank for what term. Remember: a single URL can rank for multiple keywords, which is 100% fine. The problem of keyword cannibalization occurs when two or more separateURLs are all competing for the same keyword. To en…

Even in the relentless news and noise of early 2023, you’ve probably heard about ChatGPT, the GPT-3-powered (technically, 3.5) chatbot that’s eerily able to simulate human-like responses. Consider, for example, this question and answer (created by GPT-3): That’s not bad, and it sounds like something an actual human would write. GPT (Generative Pre-training Transformer) is a deep learning system that generates text based on predicting language patterns after being pre-trained with a large set of documents. For this post, I’ll be using OpenAI’s Playground with the “text-davinci-003” GPT-3 model, which can be programmed to produce shorter answers and is more reli…

Technology can be a conductor or a barrier. Everything we do to market local businesses is meant to culminate in a human encounter. When we get our part right (and external forces smile upon us), technology connects us. When we get our part wrong (or external forces impede us), technology can have the frustrating effect of sundering local brands from their customers, with everybody losing out on the deal. The modern phenomenon of local search exemplifies the concept of a “mixed blessing”. Loss of control over significant parts of the customer journey can be a source of legitimate stress for owners and marketers. Stress isn’t good for us, of course, and that’s why I’m h…

Recorded at SearchLove London in October — in the wake of three Google updates — Tom presents a different take on core updates in this Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Happy Friday, Moz fans. So I'm here at SearchLove London recording this Whiteboard Friday. I don't know when it will reach you, but this is a bit of a different take on how to think about core updates. So obviously, I'm filming this in October. We've just had three updates back-to-back in quick succession. I think it's quite interesting that we had three updates and they were descri…

We have just released new versions of our products: WoltLab Suite 5.5.8 WoltLab Suite 5.4.25 WoltLab Suite 5.3.26 Stability releases (third part of the version number, also known as “patch releases”) aim to solve existing problems in the current version. Like every stability release, they do not introduce new features. It is strongly recommended to apply these updates. [HEADING=1]Security Notice[/HEADING] We have been notified by Chabik Hatim about a vulnerability in the processing of a malformed user account activation code. Accessing the user account activation form with manipulated activation code parameters allowed HTML code to be injected into the ge…

Wir haben soeben Updates für unsere Produkte freigegeben: WoltLab Suite 5.5.8 WoltLab Suite 5.4.25 WoltLab Suite 5.3.26 Stabilitäts- und Fehlerbehebungsversionen (die 3. Stelle der Versionsnummer, auch als „patch releases“ bekannt), beseitigen ausschließlich Fehler in der aktuellen Version und führen keine neuen Funktionen ein. Es wird ausdrücklich empfohlen, diese Updates anzuwenden. [HEADING=1]Sicherheitshinweis[/HEADING] Wir wurden von Chabik Hatim auf einen Schwachstelle bei der Verarbeitung eines fehlerhaften Aktivierungscode für Benutzerkonten aufmerksam gemacht. Der Aufruf des Formulars zur Aktivierung von Benutzerkonten mit manipulierten Parameter…

Business blogging is an interesting concept. Many businesses have a blog, and yet, in most cases, there isn’t much planning going into how those blogs fit into larger business goals. Someone on the team is just assigned to publish content regularly, and that’s what they do. A business blog is usually an island within a company: There’s likely, not much measuring, so no one has any idea if it is generating any traffic, sales, or rankings. And yet, despite a lack of planning or measuring, there may be some good traffic coming. Blogging is a good way to achieve “aссidental rankings” (those you didn’t necessarily plan for) and discover more search-driven sales channe…

There was a pre-search-engine age. It’s hard to conceive of now, but there was. Even in the early days of search engines, when Ask Jeeves, Yahoo, and Excite still competed for the crown, I can remember web portals. Pages that I’d start at, in the “computer room” at school, to navigate and explore the web not by searching, but by clicking on organized links. In the beginning, there were web portals. The internet was without form and void, and darkness was over the face of the deep. These were already the death throes of a previous internet age. Search engine dominance, and specifically Google dominance, has been the norm for this kind of journey for decades now. …

Ready for a deep dive into 40+ common features found on Google Business Profiles (GBPs) and the New Merchant Experience (NMX)? Here we go! You may feel daunted by the fact that GBPs are major assets you rent from rather than owning because Google has always taken a crowdsourced approach to vital information that represents your company. You may also be disgruntled right now because you had gotten used to managing your listings in the historic Google Business Profile Manager dashboard, like this: And now Google has ousted you from the familiar dashboard and tossed you into the chilly, unfamiliar pool of in-SERP listings management which we’re calling the New Merc…

Welcome to 2023! In the first Whiteboard Friday of the new year, Paddy walks through three methods to evolve your link building efforts — not reinventing the wheel, but by improving what you currently do. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hi, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Paddy Moogan. I'm the CEO of Aira. Today, we're going to talk about link building and how to evolve your link building to its next phase and to improve what you do at the moment. So we're going to talk through three methods to improve your link building and evolve it…

Hi everyone, Following many other open source projects, the phpBB project has created the phpBB Collective on the Open Collective platform. Going forward, we will be able to accept donations from individual contributors, and you will be able to track those donations through the Open Collective platform. We have also joined the GitHub sponsors program, so as a GitHub user, you can now sponsor the phpBB project on GitHub! Funds acquired through the phpBB Collective will be used to pay project and development related expenses, like server or code hosting bills as well as expenses for in-person events like team meetings or conference attendance costs for phpBB Team Memb…

Six in ten consumers require a minimum 4+ star rating in order to consider patronizing a local business and over ⅓ say it’s the star rating that is the key differentiator between local brands. If you’re marketing a company that is just starting out or an established business that has hit a reputational rough patch and your overall ratings fall below this magic threshold, revenue is being lost. But hope is not lost! In today’s column, you will find a set of sensible, actionable steps you can take to raise your Google Business Profile star ratings, improve your reviews, and begin developing the good online reputation you need in order to realize the full profit potent…

If it looks like a cat and sits like a cat, it must be… OpenAI’s ChatGPT is a novelty that most SEOs are exploring right now for its ability to have a conversation with us about complex questions. It may be a major search disruptor and a threat to Google, a useful tool, a source of inspiration, and a societal ill, all rolled into one, but what I want to highlight today is that there is a very good reason the content generated by this system comes with lots of disclaimers. Over the past twenty years, I’ve probably answered tens of thousands of questions relating to local search marketing. I’m sure I’ve gotten it wrong lots of times, but one thing that’s never happene…

[HEADING=1]vBulletin 5.7.2 Changes and Updates[/HEADING] vBulletin Connect 5.7.2 is now available to download. vBulletin Cloud customers will be upgraded automatically over the next couple of weeks. [HEADING=1]Custom Node Fields[/HEADING] This new feature allows Administrators to define text and text area fields that are assigned to channels. When a user creates a new topic, defined custom node fields will be available. [HEADING=1]How it works[/HEADING] The Administrator will create Field Categories in the AdminCP. Each category is assigned to one or more channels. Within each category, the Administrator can create one or more fields that will get as…

Humans are visual beings. Images attract our attention, can communicate ideas faster than the written word and can trigger meaningful discussions. At Invision Community we recognised this very early in the company history and have included a Gallery application for many years. During this time online communities have evolved substantially so we thought it was time to re-assess what it means to offer a community gallery and have some exciting developments to share. Visual Refresh The first thing we wanted to do was to give the look & feel a modern overhaul. @Ehren has done a fantastic job with modern design ideas. We took inspiration from the recent overhaul of t…

[HEADING=1]vBulletin 5.7.2 Changes and Updates[/HEADING] A Preview Version of vBulletin Connect 5.7.2 is now available for download. Please note that using Preview Releases on production servers is not recommended. [HEADING=1]Custom Node Fields[/HEADING] This new feature allows Administrators to define text and text area fields that are assigned to channels. When a user creates a new topic, defined custom node fields will be available. [HEADING=1]How it works[/HEADING] The Administrator will create Field Categories in the AdminCP. Each category is assigned to one or more channels. Within each category, the Administrator can create one or more fields …