Topics

For the past 20 years, local business owners and their marketers have had to live and work with Google as the “great house”, owning all the good real estate. The dominant role Google’s local and organic results play in bringing nearby customers to our doors has had the effect of making every other source of business listings feel like a bit of a granny unit — tiny and somewhere at the back of the weedy yard. Owners frequently ask whether they should even bother paying for local listings development, what with Google Business Profiles looming so large on the landscape. But with spring comes change, and Apple has just tidied up the garden and put out a welcome mat via th…

Artificial Intelligence is nothing new. It has been running behind the scenes of many marketing tools for several years now. But the key here is that it was running behind the scenes. We didn’t see it in action, and if it was making some of our tools smarter, we were not really paying much attention. Later last year everything suddenly changed, with the launch of ChatGPT, which is able to complete all kinds of writing tasks instantly, including full articles and even code. Now anyone can login and talk to the tool for hours, challenging it with all sorts of prompts and marveling at its ability to understand any task and complete it promptly. There came an endless…

In today’s Whiteboard Friday, Helen shows you how to find and address gaps in your SEO skills so you can continue evolving and developing your best SEO self. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hi, I'm Helen, Head of SEO at Car & Classic, and I am here today to share some top tips on how to identify your SEO skills gaps and how to fill them. Now that sounds a bit rude, doesn't it, suggesting you have skills gaps? I don't know you. You might be an excellent SEO, and we're sure you are. But you know that thing that we tell our clients and our bosses that SEO is real…

This week I’ve been fortunate enough to get access to both Google Bard and the New Bing, so a day later, I’m here to share my first impressions. [HEADING=1]What is the new Bing?[/HEADING] “The new Bing” is the product of Microsoft’s unholy alliance with OpenAI, makers of the now infamous ChatGPT. This development promises to have seismic effects on the search ecosystem, with Microsoft’s CEO saying they’re happy to accept “demonetization” of search in their pursuit of market share, and Google extremely concerned about the threat ChatGPT technology poses as an alternative to their core search business. Of course, by now we’ve all also seen various viral posts and t…

Can you believe we’ve already sped through the first quarter of the new year? So much has happened, and on the strength of the warm reception this nascent local search quarterly review received in 2022, I’m going to continue the series this year. Thank you for being a reader. Let’s dive right into the most interesting new things we’ve seen in the first three months of 2023! [HEADING=1]A new local search ranking factor![/HEADING] Joy Hawkins and her Sterling Sky squad discovered something truly new this February: selecting pre-defined Google Business Profiles services from the list that Google offers some categories of business can have a tremendous positive impact…

Featured snippets offer a fantastic opportunity for increased traffic and visibility for your site. There is a lot to say about this SERP feature and a lot that has already been said: Crystal Carter covered how to optimize existing content for featured snippets in an episode of Whiteboard Friday (complete with a handy dandy flow chart!) which is incredibly informative. Seriously, check it out. Additionally, Britney Muller has done multiple episodes on what featured snippets are, how to target them, and more. So what can I possibly add to the conversation? Well, let’s take a look at how Moz Pro can help with identifying opportunities to gain (or steal) …

In a recent AudioEye survey of 500 business leaders and web professionals, 70% said that “cost” was their main concern when it came to digital accessibility. Many of the respondents also thought they would have to rebuild their website from the ground up in order to deliver an accessible browsing experience. This perception of digital accessibility as a cost center without an easy remedy is one of the reasons that just 3% of the internet is accessible to people with disabilities, despite the 1.3 billion people globally who live with a disability. In this post, I discuss three benefits of digital accessibility — and hopefully, make a case for why inclusion isn’t just…

The longest awaited iPhone feature is almost here, native iOS notifications, and we couldn't wait to ensure it is enabled for your Invision Community. Invision Community 4.7.9 is iPhone push notification ready for when Apple release their latest iOS update later this month. This means you'll finally get notifications on your phone, even when you do not have your browser open, to alert you of new content on followed items and more. A feature Android owners have enjoyed for a while. With notifications, you can have an authentic native app experience with built-in Invision Community features such as the manifest editor. The manifest editor allows you to edit you…

The longest awaited iPhone feature is almost here, native iOS notifications, and we couldn't wait to ensure it is enabled for your Invision Community. Invision Community 4.7.9 is iPhone push notification ready for when Apple release their latest iOS update later this month. This means you'll finally get notifications on your phone, even when you do not have your browser open, to alert you of new content on followed items and more. A feature Android owners have enjoyed for a while. With notifications, you can have an authentic native app experience with built-in Invision Community features such as the manifest editor. The manifest editor allows you to …

The longest awaited iPhone feature is almost here, native iOS notifications, and we couldn't wait to ensure it is enabled for your Invision Community. Invision Community 4.7.9 is iPhone push notification ready for when Apple release their latest iOS update later this month. This means you'll finally get notifications on your phone, even when you do not have your browser open, to alert you of new content on followed items and more. A feature Android owners have enjoyed for a while. With notifications, you can have an authentic native app experience with built-in Invision Community features such as the manifest editor. The manifest editor allows you to …

The longest awaited iPhone feature is almost here, native iOS notifications, and we couldn't wait to ensure it is enabled for your Invision Community. Invision Community 4.7.9 is iPhone push notification ready for when Apple release their latest iOS update later this month. This means you'll finally get notifications on your phone, even when you do not have your browser open, to alert you of new content on followed items and more. A feature Android owners have enjoyed for a while. With notifications, you can have an authentic native app experience with built-in Invision Community features such as the manifest editor. The manifest editor allows you to …

I am excited to officially announce the first release of Live Topics coming in our April release of Invision Community for selected cloud plans! Live Topics is a hosted live chat and question-and-answer event that is converted into a forum topic upon completion. It combines the fun and togetherness of a live event with the permanence of a forum topic allowing you to continue the conversation long after the event has ended. Recap: The first look at Live Topics including a video showing the main features. I know many of you on our community have already had sneak peeks and have been patiently waiting, so without further ado, let's get into it. Who is Live Topics…

As you’re probably all too aware at this point, GA4 is coming. Old versions of Google Analytics will be switched off for pretty much everyone come June 2023. While GA4 is improving all the time, there are quite a few things that people are used to seeing in old versions of Analytics which, at the very least, take a bit of creativity in the new world. One example is how conversions are handled. In the old versions of Google Analytics, a conversion could only fire once per session. In GA4 conversions are just another kind of event, so it’s possible for a conversion to fire multiple times in one session. Problem is, you might be very interested if someone signs up v…

I am excited to officially announce the first release of Live Topics coming in our April release of Invision Community for selected cloud plans! Live Topics is a hosted live chat and question-and-answer event that is converted into a forum topic upon completion. It combines the fun and togetherness of a live event with the permanence of a forum topic allowing you to continue the conversation long after the event has ended. Recap: The first look at Live Topics including a video showing the main features. I know many of you on our community have already had sneak peeks and have been patiently waiting, so without further ado, let's get into it. Who is Liv…

I am excited to officially announce the first release of Live Topics coming in our April release of Invision Community for selected cloud plans! Live Topics is a hosted live chat and question-and-answer event that is converted into a forum topic upon completion. It combines the fun and togetherness of a live event with the permanence of a forum topic allowing you to continue the conversation long after the event has ended. Recap: The first look at Live Topics including a video showing the main features. I know many of you on our community have already had sneak peeks and have been patiently waiting, so without further ado, let's get into it. Who is Liv…

I am excited to officially announce the first release of Live Topics coming in our April release of Invision Community for selected cloud plans! Live Topics is a hosted live chat and question-and-answer event that is converted into a forum topic upon completion. It combines the fun and togetherness of a live event with the permanence of a forum topic allowing you to continue the conversation long after the event has ended. Recap: The first look at Live Topics including a video showing the main features. I know many of you on our community have already had sneak peeks and have been patiently waiting, so without further ado, let's get into it. Who is Liv…

Controlling the consumer experience of your brand is key to how people see it and how they interact with it. For SEOs, the part of brand experience that we control the most is the SERP, yet traditional ways of measuring brand reach on the SERP often fall short. Today, Dominic talks through an example of how they fall short, and how we can do better. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Howdy, Moz fans. I'm Dominic. I am the founder of Piped Out, and I'm here to talk to you about measuring your brand. If you have a product, controlling the consumer experience of that br…

We have just released new versions of our products: WoltLab Suite 5.5.10 WoltLab Suite 5.4.26 WoltLab Suite 5.3.27 Stability releases (third part of the version number, also known as “patch releases”) aim to solve existing problems in the current version. Like every stability release, they do not introduce new features. It is strongly recommended to apply these updates. [HEADING=1]Security Notice[/HEADING] Some forms for editing content only took into account whether the accessing user could edit the content, but not whether the content was also accessible to the accessing user. This resulted in moderators or administrators being able to edit content by c…

Wir haben soeben Updates für unsere Produkte freigegeben: WoltLab Suite 5.5.10 WoltLab Suite 5.4.26 WoltLab Suite 5.3.27 Stabilitäts- und Fehlerbehebungsversionen (die 3. Stelle der Versionsnummer, auch als „patch releases“ bekannt), beseitigen ausschließlich Fehler in der aktuellen Version und führen keine neuen Funktionen ein. Es wird ausdrücklich empfohlen, diese Updates anzuwenden. [HEADING=1]Sicherheitshinweis[/HEADING] Einige Formulare zum Bearbeiten von Inhalten berücksichtigten nur, ob der aufrufende Benutzer den Inhalt bearbeiten konnte, nicht aber ob der Inhalt für den aufrufenden Benutzer auch zugänglich war. Dies führte bei Moderatoren oder Ad…

“Knitting the Islands”, by Miriam Ellis A happy and lucky St. Patrick’s day to all my readers! I’ve seen it again and again that small and local businesses became successful due to a great inspiration and some little happenstance bit of luck that got them noticed. Today, I’d like to celebrate with you by offering a shamrock of three ideas I’ve seen taking off in my mother country of Ireland. You may not replicate the exact business model, but do take away the underlying concepts which I strongly believe could succeed in the US. I’ll also point out how you can help luck along with a little creative marketing. Share this article with your team for brainstorming new campa…