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A subfolder, also known as a subdirectory, is a way of organizing the pages on your website. They can be thought of as a way to divide up information or products, depending on your business. Within a subfolder, there can be more subfolders stacked within, like nesting dolls! Subfolders can be great for your website and for SEO. Having clear landing pages for your subfolders is important to both the searcher and the crawler. They are also another way to earn more backlinks, contributing to a greater Domain Authority. A subfolder could be a blog, a product category, an Etsy store, and more! You may not have thought of conducting keyword research or competitive research f…

Note: This does not affect the official Plugin-Store. It will continue to be the familiar secure and trusted sales platform for WoltLab Suite plugins. WoltLab Suite Filebase offers the ability to make files available to users in a structured and organized form. Files can not only be linked externally, but there is also the possibility to offer these files for sale. [HEADING=1]The Payment Feature in WoltLab Suite Filebase 5.5[/HEADING] WoltLab Suite Filebase is the technical foundation of the official Plugin-Store and was developed with the aim of providing a useful tool for customers as well as meeting our own requirements. To this end, WoltLab Suite …

Hinweis: Dies hat keine Auswirkungen auf den offiziellen Plugin-Store. Dieser wird auch zukünftig unverändert die gewohnt sichere und vertrauenswürdige Verkaufsplattform für Erweiterungen für WoltLab Suite darstellen. WoltLab Suite Filebase bietet die Möglichkeit, Dateien in einer strukturierten und organisierten Form Nutzern zugänglich zu machen. Dateien können nicht nur extern verlinkt werden, sondern es besteht auch die Möglichkeit, diese Dateien kostenpflichtig anzubieten. [HEADING=1]Die Bezahlfunktion in WoltLab Suite Filebase 5.5[/HEADING] WoltLab Suite Filebase stellt die technische Basis des offiziellen Plugin-Store dar und wurde mit dem Anspr…

As SEOs, we know how to optimize websites, but what about our careers? In this episode of Whiteboard Friday, Noah shares his insights from his own search marketing career path, with tips for those people in the beginning and middle stages of their career. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Howdy, Moz fans. This is incredibly exciting to be with you here today for Whiteboard Friday. Most of these help you with really cool strategic and tactical stuff, and today we're going to be optimizing something super different. It's your career. It's the most important thing in the w…

AI image generation has taken big leaps forward in the last year. It’s fun to play with. It’s a little bit weird. It can produce some mind-blowing results — and often laughable ones. But is it useful in a marketing context? We decided to find out, and our valiant SEO robot, Roger, was volunteered to be our first test subject. Don’t worry, he was cool with it. He was actually pretty excited to have a machine intelligence to engage with, after spending so much time doling out SEO knowledge to us simple humans. [HEADING=1]Training the model[/HEADING] AI imagery tools like Midjourney, Stable Diffusion, and DALL-E 2 are pretty amazing at creating images of just a…

In this week’s episode of Whiteboard Friday, host Jes Scholz digs into the foundations of search engine crawling. She’ll show you why no indexing issues doesn’t necessarily mean no issues at all, and how — when it comes to crawling — quality is more important than quantity. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Good day, Moz fans, and welcome to another edition of Whiteboard Friday. My name is Jes Scholz, and today we're going to be talking about all things crawling. What's important to understand is that crawling is essential for every single website, because if your conte…

One key to keeping software projects and the surrounding communities healthy is keeping friction for all audiences to a minimum. In MyBB, this friction is derivative of user experience and developer experience. Our largest audience is formed by the end users — people browsing online forums, not expected to know what MyBB is, yet benefitting from fine-tuned visuals, phrases, and flows that come out-of-the-box. At the same time, we target two groups further down the forum assembly line, for whom both UX and DX apply. For site owners and community leaders, the software needs to be approachable and intuitive — without requiring particular knowledge of languages and tech…

You may have noticed many of the Invision Community apps getting updates recently. Over the last several months we have revealed revamped Events, Gallery and Downloads apps and have listened to how you have been using them. As a result, we are including some further app refinements as a direct result of that feedback. Gallery Many of you asked for more customisation options with the new overview page so it is now possible to hide and show different sections of the overview using simple toggle settings without the need for theme edits. You can also adjust the number of items that show. Searching for existing Gallery images to include in topics has been a …

If you own or market a local brand, your camera has never been a greater business asset. Early smartphones may have inspired the selfie, and it’s a fantastic idea to photograph the owner and staff of a local business to prove both its authenticity and approachability, but in a commercial context, it’s the “shelfie” that’s I see coming to the fore as a signal to both customers and search engines of what to expect on your premises. For the past few years, I’ve strongly encouraged local businesses to photograph their most popular goods and services and add these pictures to their Google Business Profiles, but shelfies are different – instead of snapping a single product, …

[HEADING=1]vBulletin 5.7.3 Changes and Updates[/HEADING] vBulletin Connect 5.7.3 is now available to download. vBulletin Cloud sites will be automatically updated in the coming weeks. [HEADING=1]Third-Party Logins[/HEADING] Google Authentication has been refactored. The routines have been updated to Google's new APIs and use OATH2. Twitter Authentication has been repaired with the current Twitter v2 APIs. However, registration via Twitter Authentication does not work at this time. [HEADING=1]RSS Module[/HEADING] A new RSS Module is available for custom pages. RSS Feeds will be cached between updates. An option is available to specify how frequent…

[HEADING=1]vBulletin 5.7.3 Changes and Updates[/HEADING] A preview release of vBulletin Connect 5.7.3 is now available to download. [HEADING=1]Third-Party Logins[/HEADING] Google Authentication has been refactored. The routines have been updated to Google's new APIs and use OATH2. Twitter Authentication has been repaired with the current Twitter v2 APIs. However, registration via Twitter Authentication does not work at this time. [HEADING=1]RSS Module[/HEADING] A new RSS Module is available for custom pages. RSS Feeds will be cached between updates. An option is available to specify how frequently a feed is updated. Due to the nature of gathering…

If it feels like Google search is changing faster than ever, it’s not your imagination. Google reported an astonishing 4,367 “launches” in 2021, up dramatically from 350-400 in 2009. On average, that’s nearly a dozen changes per day. Many of these more than 25,000 changes were undoubtedly very small, but some were outright cataclysmic. What can we learn from nine years of Google rankings data, and how can it help us prepare for the future? [HEADING=1]Is the algorithm heating up?[/HEADING] Thanks to our MozCast research project, we have daily algorithm flux data going back to 2014. The visualization below shows nine full years of daily Google “temperatures” (w…

We love talking about our big new features, such as GraphQL and Live Topics, but we also like to shine a light on some of the smaller updates we've made to existing applications. In this blog, I'll take you through a few changes to the Download app and an update on our various API integrations. Downloads After the success of the Events and Gallery refreshes, we've brought some of those changes over to the Downloads application. Our Invision Community March '23 release will feature subtle theme updates to bring the Downloads app more in line with other applications. In addition, we have also added a grid mode for files. As in other areas of the platform, you can …

This week, Shawn talks you through the ways your site structure, your sitemaps, and Google Search Console work together to help Google crawl your site, and what you can do to approve Googlebot’s efficiency. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Howdy, Moz fans. Welcome to this week's edition of Whiteboard Friday, and I'm your host, SEO Shawn. This week I'm going to talk about how do you help Google crawl your website more efficiently. [HEADING=1]Site structure, sitemaps, & GSC[/HEADING] Now I'll start at a high level. I want to talk about your site structure, you…

This week, we're excited to preview some of the UI changes which will be included with Invision Community 4.7.8. These changes result in improved performance for Google Fonts and better contrast for accessibility, while also fixing a few bugs along the way. When combined, these small improvements result in a much more polished UI, so lets dive in and take a look at some examples below! Google Fonts Google Fonts are now imported using the latest version of their API, which includes support for font-display:swap. This CSS property prevents FOUT, or the Flash Of Unstyled Text, where fonts would temporarily be invisible if the Google Font hadn't finished downloading.…

The adage is that if you're not paying for the service, you are the product. Unfortunately, this rings especially true in the analytics world. The analytics space is changing, though, and there are many alternatives — both free and paid — that take into account privacy, cookie-less tracking, GDPR compliance, core web vitals, and more. The current leader in the analytics space is Universal Analytics (UA), which has been tracking web data since 2005. But Google is going to stop tracking any new data in UA as of July 1, 2023 (Happy Canada Day?). This is a move to get users to migrate to Google Analytics 4 (GA4), which is a whole new way of tracking and navigating. In a…

We're excited to bring you a first look at our new and innovative Invision Community feature: Live Topics. Live Topics is a hosted live chat and question-and-answer event that is converted into a forum topic upon completion. It combines the fun and togetherness of a live event with the permanence of a forum topic allowing you to continue the conversation long after the event has ended. Your event doesn't have to just be text based! Live Topics allows you to feature a live video for your attendees. You can present to your attendees while fellow hosts select messages from the attendee chat to raise as questions for answers via the video or message replies from other…

Over the past several years, you have seen us add many improvements to our platform packages. New features and capabilities leveraging the advanced technology we can offer you have really moved so many Invision Community powered sites into new areas of engagement. We have been investing heavily in our platform resources and have seen hundreds of clients move from classic, self-hosted environments to our platform to take advantage of new features, and the peace that never having to run a server brings them. It's incredible how often the number one reason for moving is never having to utter the term VPS again! Our packages used to limit based on online users, but …

[HEADING=1]vBulletin 5.7.3 Changes and Updates[/HEADING] A preview release of vBulletin Connect 5.7.3 is now available to download. [HEADING=1]Third-Party Logins[/HEADING] Google Authentication has been refactored. The routines have been updated to Google's new APIs and use OATH2. Twitter Authentication has been repaired with the current Twitter v2 APIs. However, registration via Twitter Authentication does not work at this time. [HEADING=1]RSS Module[/HEADING] A new RSS Module is available for custom pages. RSS Feeds will be cached between updates. An option is available to specify how frequently a feed is updated. Due to the nature of gathering…

Estimated brand reach is the most important high-level metric that everyone seems to either interpret incorrectly, or ignore altogether. Why? Because it’s a tough nut to crack. By definition, brand reach is a headcount of unique “individuals” who encounter your brand, and you cannot de-anonymize all the people on every one of your web channels. Simply put, two “sessions” or “users” in your analytics could really be from one person, and there’s just no way you could know. Nevertheless, you can and most definitely should estimate your brand reach. And you should, and most definitely can, use that data in a meaningful way. For instance, it’s how we confirmed that…