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Petra has plenty of experience talking to C-level decision-makers about their business problems, and translating them into SEO solutions. So in today’s episode of Whiteboard Friday, she takes you through the main considerations you need to pay attention to when explaining the value of your work: commitment, concerns and objections, status versus purpose, and prioritization. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hi, I'm Petra Kis-Herczegh, and welcome to my Whiteboard Friday on five key considerations for SEO buy-in. I'm an SEO and solution engineer, which means I get to tal…

On our cloud platform, we handle email for you. To ensure email deliverability we have to keep our "score" high which means we are very strict about managing email sending. Right now, our systems monitor when an email bounces or is reported as spam. For spam reports we immediately stop sending to that email to ensure a good sending score. For bounces, it depends on the type of bounce but they will eventually be blocked as well. This is great for sending scores but sometimes emails get blocked when they should not. People might accidentally click mark as spam. Their email provider might be having technical problems one day causing bounces that then get resolve. T…

On our cloud platform, we handle email for you. To ensure email deliverability we have to keep our "score" high which means we are very strict about managing email sending. Right now, our systems monitor when an email bounces or is reported as spam. For spam reports we immediately stop sending to that email to ensure a good sending score. For bounces, it depends on the type of bounce but they will eventually be blocked as well. This is great for sending scores but sometimes emails get blocked when they should not. People might accidentally click mark as spam. Their email provider might be having technical problems one day causing bounces that then get resolve. T…

We have just released new versions of our products: WoltLab Suite 5.5.9 Stability releases (third part of the version number, also known as “patch releases”) aim to solve existing problems in the current version. Like every stability release, they do not introduce new features. It is strongly recommended to apply these updates. [HEADING=1]How to Apply Updates[/HEADING] Open your Administration Control Panel and navigate to “Configuration → Packages → List Packages”. Please click on the button “Search for Updates” located in the right corner above the package list. [HEADING=1]Notable Changes[/HEADING] The list below includes only significant changes, m…

Wir haben soeben Updates für unsere Produkte freigegeben: WoltLab Suite 5.5.9 Stabilitäts- und Fehlerbehebungsversionen (die 3. Stelle der Versionsnummer, auch als „patch releases“ bekannt), beseitigen ausschließlich Fehler in der aktuellen Version und führen keine neuen Funktionen ein. Es wird ausdrücklich empfohlen, diese Updates anzuwenden. [HEADING=1]Aktualisierung einer bestehenden Installation[/HEADING] Öffnen Sie die Administrationsoberfläche und rufen Sie den Menüpunkt „Konfiguration → Pakete → Pakete auflisten“ auf. Klicken Sie dann auf den Button „Updates suchen“, diesen finden Sie rechts oberhalb der Paketauflistung. [HEADING=1]Bedeutende …

[HEADING=1]vBulletin 5.7.3 Changes and Updates[/HEADING] A preview release of vBulletin Connect 5.7.3 is now available to download. [HEADING=1]Third-Party Logins[/HEADING] Google Authentication has been refactored. The routines have been updated to Google's new APIs and use OATH2. Twitter Authentication has been repaired with the current Twitter v2 APIs. However, registration via Twitter Authentication does not work at this time. [HEADING=1]RSS Module[/HEADING] A new RSS Module is available for custom pages. RSS Feeds will be cached between updates. An option is available to specify how frequently a feed is updated. Due to the nature of gathering…

People change jobs, move teams, and shift responsibilities all the time, and taking over toolsets can bring its own set of challenges. Whether you’re at a new company, in a new position, or expanding your responsibilities, ensuring that your Moz Pro subscription is set up correctly for your specific needs should be at the top of your to-do list. Some of you may have inherited a whole account from a colleague or former teammate - they updated the login information and handed you the reins. For some of you, this may be the first time you’ve used Moz Pro after having just been added as a seat on a larger account. And some of you may have just been told your company has a …

MozCon is returning in-person to Seattle August 7-8, 2023 and this year, we’re excited to bring the Future of Search to our stage. From networking with peers, hearing from industry leaders, and making new connections that can help grow your business or career, conferences offer so many benefits to attendees. You know that. Your peers know that. But how do you persuade the powers-that-be (aka your boss) that sending you is beneficial for your business? Don’t worry, we’ve got a plan. (And if you want to skip ahead to the letter template, here it is!) Get the Template [HEADING=1]How to make the case[/HEADING] Business competition is fiercer than ever. Only…

“Localism” - Miriam Ellis We know that a picture is worth a thousand words and that Google is betting the house on a visual future, yet I’ve often struggled to find the exact image asset I want to illustrate the story of local businesses and local SEO. So, I decided to create my own asset, and today, I would like to offer the above painting to all of my colleagues in local search. Please, feel free to use it in your speaker decks, client pitches, articles, marketing materials, and any place else you would like to instantly convey the thriving spirit of economic localism which underpins the passion we have in common with our audiences and clients. This impressionist …

We love to talk about winning SEO tests, like those wonderful instances where you run an A/B test and you see positive impact. In today’s episode, though, Will is going to discuss the losing tests: those with negative results — or no results — where you couldn't prove an impact. These test results are, in fact, where you can likely find the most valuable insights. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hi, Moz fans. My name is Will Critchlow. I'm the founder and CEO at SearchPilot. We run tons of SEO tests, and if you've ever seen me speak on one of these before or on a …

12 billion, 3 billion, 1 billion. That’s the number of searches made in some of the top alternative search engines monthly. While Google still holds more than 80% of the market share, ignoring search engines such as Bing, Yahoo, and DuckDuckGo can make you lose out on relevant traffic. So don’t limit yourself to Google’s algorithm as you plan the next year’s SEO strategy. In order to grow in the digital economy, we have to diversify our efforts. What better way to do that than by making sure that you rank on all the top search engines relevant for your audience? Generally, there’s two reasons why your audience would choose an alternative search engine over Google…

Greetings everyone, We are pleased to announce the release of phpBB 3.3.10 “The Way of Bertie”. This version is a maintenance release of the 3.3.x branch which improves support for PHP 8.2, and resolves various issues reported in previous versions. Previous versions of phpBB started showing a “broken image” icon next to the browser’s fallback emoji due to the service of the Emoji Content Delivery Network (CDN) being shut down. In order to resolve this, the emoji CDN has been replaced alongside other fixes which include improved handling of errors while using the Spamhaus blocklist, and proper handling of emojis when adding feedback in the Moderator Control Panel (MC…

MozCon is bringing the Future of Search to Seattle this August 7-8, and we’re excited to announce the return of our annual call for up-and-coming community speakers! Every year, we take great pride in reserving space on our stage exclusively for new voices. Are you the person that everyone in your network looks to for digital marketing advice? Perhaps you’ve been honing your voice on podcasts or blogs, all the while dreaming of stepping onto the big stage to share your innovative ideas? Now’s your chance to submit your pitch for the opportunity to join industry leaders on the MozCon stage in front of 1,500 of your peers. (No pressure!) [HEADING=1]Not sure what a com…

In this week’s episode of Whiteboard Friday, Mozzer Meghan Pahinui takes you through the process we use to implement customer feedback, in the hopes that you can take it and apply it to your own content creation and maintenance strategies. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hey, Moz fans. Welcome back to another edition of Whiteboard Friday. My name is Meghan, and I'm on the Learning team here at Moz. Today, I'm going to talk to you about harnessing the power of feedback when it comes to content iteration. So one of the projects that I contribute to in my position her…

We are excited to announce that the Invision Community GraphQL API is now available. This blog takes you through what GraphQL is and what makes it better than existing APIs present in Invision Community. It does get a bit technical, but you don't need to be a developer to appreciate how GraphQL will make life easier for those that do develop. What is GraphQL? GraphQL describes itself as a query language for APIs that gives clients the power to ask for precisely what is needed and nothing more. GraphQL was created by Facebook in 2012 and is now an open-source project governed by the GraphQL Foundation, which operates independently of Facebook. What makes Gra…

We’re back with another SEO recap with Tom Capper! As you’ve probably noticed, ChatGPT has taken the search world by storm. But does GPT-3 mean the end of SEO as we know it, or are there ways to incorporate the AI model into our daily work? Tom tries to tackle this question by demonstrating how he plans to use ChatGPT, along with other natural language processing systems, in his own work. Be sure to check out the commentary on ChatGPT from our other Moz subject matter experts, Dr. Pete Meyers and Miriam Ellis: ChatGPT Won’t Replace Google Search (Yet) 5 Times ChatGPT Steered Me Wrong in Local SEO [HEADING=1]Video Transcription[/HEADING] Hello, I…

In a recent study, we found that our pillar pages are magnets for links, organic traffic, and newsletter subscribers — especially compared to regular blog posts. Here are the results that both types of SEO content generated over the course of a year: Do these results mean you should ditch your blog strategy in favor of pillar pages? Not exactly. Here’s the catch: You really can’t have one without the other, and it all comes down to content mapping. I’ll explain exactly what I mean in this article. [HEADING=1]What is a pillar page?[/HEADING] A pillar page is a piece of content that comprehensively covers a broad topic. Pillar page — also sometimes referre…

Whether it’s a new year, new team or the same year, same team, it’s important to set yourself up for success. Every team has their own unique challenges when it comes to productivity and standardizing processes, but there are definitely a few steps you can take to mitigate them. Before launching into a new project, new year, or new process, be sure everyone on your team has the tool access they need and is ready to tackle any task that comes their way. To that end, here are seven steps to get your team ready for a productive year using the Moz suite of tools! [HEADING=1]1. Verify who manages your account (and subscription)[/HEADING] When it comes to ensuring th…

Happy Friday, Moz fans! In today's Whiteboard Friday episode, Tom digs into his research on Apple’s moves in search, specifically their recent launch of what he believes is a search engine, how it works, and how they could possibly hope to compete with Google in the future. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Howdy, Moz fans. We're here today to talk about an Apple search engine. There have been rumors circulating for a couple of years now that Apple are building a search engine. I'm here to convince you I think they are building a search engine and I think they've alread…

Keyword cannibalization occurs when a website has too many similar keywords spread throughout the various pages on that site. This can harm the SEO potential of the pages involved, and can quite often go unnoticed for some time. When more than one page has the same, or a similar keyword target, those pages will then start to compete with each other, also creating confusion in the eyes of the search engine, resulting in a struggle to decide which page to rank for what term. Remember: a single URL can rank for multiple keywords, which is 100% fine. The problem of keyword cannibalization occurs when two or more separateURLs are all competing for the same keyword. To en…