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As franchises can have a large number of locations by nature, search marketers are faced with the ever present hurdle of scale. More locations means more content and landing pages to manage, and a much bigger chance of running into technical SEO issues. These challenges can be even more daunting when combined with an older CMS, franchisee-generated content, and tracking issues. At Go Fish Digital, we’ve been able to work with quite a few franchise businesses and advise on their SEO strategies. Over time, we’ve been able to identify common problems with these campaigns, and ways to solve these issues, the framework for which I’ll cover in this piece. [HEADING=1]What …

Image credit: Fattoria la Maliosa In 2023, I’ll have been studying local SEO for 20 years, and I definitely still won’t know it all. If you’re just entering this fine and spacious field of local search marketing, welcome to what will be a habit of lifelong scholarship. In the next 20 years, you’ll see as many (or more) changes than we’ve witnessed in the nascent decades of this discipline. You’ll study how to lay a feast of options before the local businesses you market, regularly setting out new dishes as new promotional opportunities arise. Your education is what will keep this buffet fresh and hot while keeping you enthusiastic about your work. Here’s the view…

[HEADING=1]vBulletin 5.7.0 Changes and Updates[/HEADING] A preview release of vBulletin 5.7.0 is available for download. Preview releases are to be used for testing purposes only. [HEADING=1]Front End Changes[/HEADING] [HEADING=2]Editor[/HEADING] Users can now drag and drop images directly into the Editor pane. They no longer need to be dropped on the Attachment pane. [HEADING=2]Inline Videos[/HEADING] Inline portrait/vertical videos should display with a proper aspect ratio. Firefox will show playback controls properly. [HEADING=2]Additional Issues[/HEADING] The Contact Us form now uses the Webmaster Email address as the From address. Poll …

We have just released new versions of our products: WoltLab Suite 5.5.4 WoltLab Suite 5.4.22 Stability releases (third part of the version number, also known as “patch releases”) aim to solve existing problems in the current version. Like every stability release, they do not introduce new features. It is strongly recommended to apply these updates. [HEADING=1]How to Apply Updates[/HEADING] Open your Administration Control Panel and navigate to “Configuration → Packages → List Packages”. Please click on the button “Search for Updates” located in the right corner above the package list. [HEADING=1]Notable Changes[/HEADING] The list below includes only …

Wir haben soeben Updates für unsere Produkte freigegeben: WoltLab Suite 5.5.4 WoltLab Suite 5.4.22 Stabilitäts- und Fehlerbehebungsversionen (die 3. Stelle der Versionsnummer, auch als „patch releases“ bekannt), beseitigen ausschließlich Fehler in der aktuellen Version und führen keine neuen Funktionen ein. Es wird ausdrücklich empfohlen, diese Updates anzuwenden. [HEADING=1]Aktualisierung einer bestehenden Installation[/HEADING] Öffnen Sie die Administrationsoberfläche und rufen Sie den Menüpunkt „Konfiguration → Pakete → Pakete auflisten“ auf. Klicken Sie dann auf den Button „Updates suchen“, diesen finden Sie rechts oberhalb der Paketauflistung. [HEA…

Welcome back to Whiteboard Friday! First up in our fall season, Will Critchlow shows you how, much like the NBA, SEO is undergoing an analytic revolution — and how you can make the most of it. To hear more on this topic, and from our other amazing MozCon 2022 speakers, be sure to pre-order the video bundle! Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hi, Moz fans. Will Critchlow here, CEO at SearchPilot. I want to start today by talking about the NBA in 2001. This is what the shot chart looked like. So these are the 200 most commonly shot from locations in the NBA in 2001.…

You’ve got questions, and you’ve got answers. One of the glorious benefits to running a thriving community is its ability to be self-sustainable. We’ve added new Solved features available on both standard and self-hosted plans. While you’re working on growing the community’s presence (and the bottom line), your members are busy connecting and engaging with one another. In addition to you and your team answering questions, peer-to-peer networking is an efficient way to increase support and quickly attend to your members’/clients’/customers’ needs. Invision Community’s previously existing Solutions feature allows a topic starter, as well as community moderators, …

[HEADING=1]vBulletin 5.7.0 Changes and Updates[/HEADING] A preview release of vBulletin 5.7.0 is available for download. Preview releases are to be used for testing purposes only. [HEADING=1]Front End Changes[/HEADING] [HEADING=2]Editor[/HEADING] Users can now drag and drop images directly into the Editor pane. They no longer need to be dropped on the Attachment pane. [HEADING=2]Inline Videos[/HEADING] Inline portrait/vertical videos should display with a proper aspect ratio. Firefox will show playback controls properly. [HEADING=2]Additional Issues[/HEADING] The Contact Us form now uses the Webmaster Email address as the From address. Poll …

[HEADING=1]Introduction to Googlebot spoofing[/HEADING] In this article, I'll describe how and why to use Google Chrome (or Chrome Canary) to view a website as Googlebot. We'll set up a web browser specifically for Googlebot browsing. Using a user-agent browser extension is often close enough for SEO audits, but extra steps are needed to get as close as possible to emulating Googlebot. Skip to "How to set up your Googlebot browser". [HEADING=2]Why should I view a website as Googlebot?[/HEADING] For many years, us technical SEOs had it easy when auditing websites, with HTML and CSS being web design’s cornerstone languages. JavaScript was generally used for e…

There are plenty of impressive tactics or metrics that aren’t often discussed, not necessarily because they aren't important, but because it's easy to get locked into the rhythm of simply reporting on traffic and sales. To change things up, let's look into some other areas we can optimize to improve the organic performance of e-commerce websites, and some underrated but useful metrics that can help you report on that performance. [HEADING=1]Tactics to optimize and measure your e-commerce website performance[/HEADING] [HEADING=2]Data scraping for SEO and analytics[/HEADING] Data scraping is very useful when you want to retrieve, or scrape, elements from a page fo…

Invision Community’s new Live Community features offer an immersive, real-time experience for members. Clients on select standard plans now have access to live components that drastically change how their users engage within the forum section of their community. These live features are included in the new Smart Community section in the Admin Control Panel. When enabled, Live Community allows a community to track and display hot spots where members are most enthralled. Admin Control Panel -> System -> Smart Community -> Features -> Live Community Our Live Community components include: Who’s viewing an area live Who’s typing a respo…

[HEADING=1]Introduction[/HEADING] Expanding your business internationally is an excellent way to grow and scale your company. However, deciding to enter foreign markets involves making several decisions and taking actions that establish your organic presence. This article will guide you through 15 SEO steps to follow that will allow you to conquer new markets successfully. Table of contents: Deciding to go international Domain best practices Content transcreation Technical considerations Off-page best practices Bonus: Different search engines [HEADING=1]Deciding to go international[/HEADING] Globalization has made it easy for almost any business to…

In SEO and digital PR, there is a lot of discussion surrounding how and why brands need to close backlink gaps in order to rank high and be competitive in the SERPs. But what about tackling competitive SEO from the opposite direction by creating link gaps? In this post, I’ll share a framework that we use at JBH to help us create hyper-niche and relevant digital PR campaigns that will earn links on sites where our clients' competitors aren’t found, and highlight the strategic importance of creating these gaps for SEO success. [HEADING=1]What are link gaps, and how do we find them?[/HEADING] On a very basic level, a link gap is the difference between the sites l…

43% of people tasked with marketing local businesses say there just aren’t enough resources available to teach them local SEO. Today, Moz is debuting our Local SEO Certification program to fulfill this need. With this well-organized, engaging video course, you can learn at your own pace, take an exam, and earn a certificate and LinkedIn badge as proof of your achievement. As a contributor to the development of this new Moz Academy educational opportunity, I recommend it to: Enterprises and agencies that need to solidify or increase their local SEO skills to contribute to company growth. SEOs who need to advance their careers by expanding into the rapidly-g…

What does it take to advance your career? Knowledge? Absolutely. Skills? Most definitely. But there is another element, one so important that without it, knowledge and skills lie dormant: Action. In my experience, the ability to take action sits firmly on the foundation of a strong mindset. Consider these scenarios: Have you wanted to answer a question at work that you were sure you knew the answer to, but doubt crept in and you remained silent? Perhaps you were in a team meeting and wanted to put yourself forward for an exciting opportunity, but instead shrunk away? Or maybe you were part of a new, exciting project, however, felt unworthy of bei…

The demo is often and happily used to get an impression of the software or to try out new versions in advance. However, some features such as the package servers were not available and direct data transfer to the WoltLab Cloud was also not possible. Some users were also downright overwhelmed by the abundance of available feature, as all apps were pre-installed by default. As of today, a completely renewed system for demos is in use, which is technically based on the WoltLab Cloud and takes advantage of some of its benefits. [HEADING=2]Individual Selection of Apps[/HEADING] When requesting a demo, there is an option to select the WoltLab Apps to be installed. …

Die Demo wird oft und gerne verwendet, um sich einen Eindruck von der Software zu verschaffen oder neue Versionen vorab auszuprobieren. Einige Funktionen wie beispielsweise die Paket-Server waren jedoch nicht verfügbar und auch eine direkte Datenübernahme in die WoltLab Cloud war nicht möglich. Einige Nutzer waren auch von der Fülle von verfügbaren Funktionen geradezu überwältigt, denn es waren standardmäßig alle Apps bereits vorinstalliert. Ab heute kommt ein rundum erneuertes System für Demos zum Einsatz, das technisch auf der WoltLab Cloud basiert und sich einige der Vorzüge zu Nutze macht. [HEADING=2]Individuelle Auswahl der Apps[/HEADING] Bei der Anforde…

Which local pack element is hiding in plain sight, has no industry name despite being present in at least 33% of SERPs, and has curious behaviors which, up until now, have been little explored? It’s the thing I’ll call “local pack headers”, after informally polling my peers and confirming that the local SEO industry has never really dubbed this bold, ubiquitous feature which headlines local packs: Right now, you’re probably thinking, “Oh, yeah, of course I know what those are, but I’ve never really paid much attention to them.” At least, that’s what I thought when my honored colleague, Dr. Peter J Meyers, started looking at these with me recently. So, we deci…

Community managers and moderators have a simple but powerful new tool at their disposal: scheduling a topic's future publishing date. Previously, if a community manager wanted to draft a topic for a future release, they would have to craft the content elsewhere. It wasn’t the best experience. After listening to client feedback, we implemented a path for those with moderator privileges to create topics now, but have them go live in the future. Set this new permissions setting in the Admin Control Panel -> Moderators -> Content -> Can set a future publishing date? Notice the Publish date and time fields at the bottom: Here are a few examples o…

Storytelling with data is a crucial part of any content marketer’s toolbox. Whether you are using data visualization to illustrate a point you’re trying to make, or you want to showcase data from an analysis your team has done, proper data design is key to creating effective visuals that everyone is happy with. Charts and infographics can be pretty, but if they aren’t also properly breaking down data in a way that makes an impact on the audience, they are likely not worth the time and effort. Below, we discuss how storytelling ties into data visualization, and what tools can help you bring more data into your content. We also recently updated our Learn Center article a…