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Back in March, Google announced that the current version of Google Analytics Universal (commonly known as Universal Analytics) will be deprecated as of July 1, 2023, in favor of the new version, GA4. As a part of this transition, Google will be dropping support and tracking for Universal Analytics (UA), which has been the standard reporting tool for millions of websites since 2012. According to Google, historic data from Universal Analytics will be accessible for "at least six months" after the July 2023 retirement date. Keeping it ambiguous, Google adds: "In the coming months, we'll provide a future date for when existing Universal Analytics properties will no long…

According to Sprout Social’s survey, 85% of companies rely on social data as a primary source of business insights. And with almost 4.6 million people on social media networks, they are a crucial part of your growth strategy. It’s no longer news that there’s fierce brand competition — in every industry — roaming the web. So, how do you outcompete your brand competitors and grow your business on social media? By doing social media competitor analysis. When you learn your competitors’ moves, you find ways to reinforce your brand strengths, improve on your shortcomings, and take advantage of opportunities. In this guide, we’ll go over what social media competitor analy…

See how long, on average, members ascend from one Rank to the next. We are excited to have added this new chart to our existing statistics that shows Rank Progression. This addition, available for all plans, is included in an upcoming release of our latest version 4.7. You can find it in your Admin Control Panel -> Stats -> Users -> Rank Progression. Ranks display a members’ perceived value to the community. The higher a members’ Rank, the greater their influence. Members with higher ranks earned those through their engagement and participation in the community. Actions like commenting, reacting and should your community be utilizing the Achieveme…

It would be hard to overstate the value of the education offered at MozCon. From the impressive accreditation of seasoned speakers to the novel thinking of newcomers, MozCon 2022’s presenters delivered a level of actionable advice and inspiration that resoundingly reaffirmed why this event is one of the best-loved in the SEO world. As a local SEO, it’s my practice to attend the livestream with ears ****ed to catch any takeaway that could be useful to local businesses and their marketers. Local was the core focus of a few presentations, but while the majority of MozCon talks are not local-specific, nearly all of them featured applicable expert advice that we can turn to…

We have just released new versions of our products: WoltLab Suite 5.5.3 WoltLab Suite 5.4.21 Stability releases (third part of the version number, also known as “patch releases”) aim to solve existing problems in the current version. Like every stability release, they do not introduce new features. It is strongly recommended to apply these updates. [HEADING=1]How to Apply Updates[/HEADING] Open your Administration Control Panel and navigate to “Configuration → Packages → List Packages”. Please click on the button “Search for Updates” located in the right corner above the package list. [HEADING=1]Notable Changes[/HEADING] The list below includes only …

Wir haben soeben Updates für unsere Produkte freigegeben: WoltLab Suite 5.5.3 WoltLab Suite 5.4.21 Stabilitäts- und Fehlerbehebungsversionen (die 3. Stelle der Versionsnummer, auch als „patch releases“ bekannt), beseitigen ausschließlich Fehler in der aktuellen Version und führen keine neuen Funktionen ein. Es wird ausdrücklich empfohlen, diese Updates anzuwenden. [HEADING=1]Aktualisierung einer bestehenden Installation[/HEADING] Öffnen Sie die Administrationsoberfläche und rufen Sie den Menüpunkt „Konfiguration → Pakete → Pakete auflisten“ auf. Klicken Sie dann auf den Button „Updates suchen“, diesen finden Sie rechts oberhalb der Paketauflistung. [HEA…

Spongebob and Patrick. Batman and Robin. Tom and Jerry. These iconic dynamic duos simply wouldn’t be the same by themselves, and you can think of SEO and PPC in the same way. You may be thinking, “But, I always thought I needed to spend my money on one or the other!” Well, friend, I’m here to let you in on a little secret: These two, when paired together, provide you with a digital marketing double whammy. A marketing strategy based only on SEO or PPC is truly “putting your eggs in one basket”. Any business that doesn’t diversify the way they get customers isn’t realizing its full potential. Both SEO and PPC are used for a common goal — search engine marketing…

For many of us, there is no greater feeling than winning a new client. It might help you to grow your team, earn yourself a bonus, or achieve a promotion. All of which are great motivators and things to celebrate. But for me, the reason why winning new business is so enjoyable, is because you’ve just earned the trust of someone else. You’ve connected with them. They’ve bought into your ideas, and now they’re relying on you to help them grow their business. If you’re anything like me, you’ll be excited to get started. You’ll have poured your heart and soul into winning the new account. And you can now get to work putting into practice all the things you presented so …

Introducing the vBulletin LDAP Integration product. This new product allows you to connect your vBulletin installation to an existing LDAP Server. This product is available for both the download and vBulletin Cloud installations of vBulletin Connect. With the LDAP Integration product, users can access vBulletin using the login credentials provided by your LDAP Server. The LDAP product provides a seamless experience for the end-user, including the automatic creation of vBulletin user accounts. This allows administrators to handle user creation from a single location in the enterprise. The LDAP Integration product has a cost of $199.00. The core features include: vB…

If Camp MozCon has to come to an end, we wanted to send it off with a bang. After all, we have to get through the next 364 days before we get to do this again! So, in true MozCon style, we brought in the good coffee, handed out more Roger figurines, and cheered on our best pals as they took the stage. Now, we aren’t going to say we saved the best for last, but we have to admit that our camp counselors for day three were absolute powerhouses. [HEADING=1]Why Real Expertise is the Most Important Ranctor Factor of Them All — Lily Ray[/HEADING] When it comes to E-A-T, there is no better person to look to than Lily. She kicked off the morning by reminding us that sh…

Day two of Camp MozCon was everything we expected it to be: more networking, more marshmallows, and more brilliant presentations from the top minds in the industry. Speakers covered the SEO gamut — from research and content creation, to e-commerce, and more! Not only were the presentations chock-full of insights, but the storytelling had us feeling as though we were all sitting around the campfire. Everyone was dialed in and ready to turn insights into actions. [HEADING=1]More Than Pageviews: Evaluating Content Success & Correcting Content Failure — Dana DiTomaso[/HEADING] Dana started the day by making us think: what is the best way to measure content succes…

[HEADING=1]XenForo 2.2.10 Released[/HEADING] XenForo 2.2.10 is now available for all licensed customers to download. We strongly recommend that all customers running previous versions of XenForo 2.2 upgrade to this release to benefit from increased stability. This version contains a fix for an issue whereby outgoing requests from the server running XenForo could be tricked into accessing web-accessible resources on the local network. The scope to exploit this issue is limited within the core and... Read more Continue reading...

See what members are currently most engaged with in real time in your community by using our new Trending Content feature included in our latest release, 4.7.0. Our new Trending Content feature, available on our Business & Corporate/Enterprise plans, automatically rounds up a list of engaging topics that are most active in the present moment within your community and proudly displays them for other members to see and contribute to. Trending Content is one of the best ways to stay on top of popular and current topics, as well as engage with other members in the here and now. It’s also a powerful method to inform search engines that your community is an authorit…

Today, after three years, we gathered some of our best friends in the industry to kick off the biggest SEO party of the year in Seattle. That’s right, Camp MozCon is back in all of its real-life glory and we could not be more excited! Cue all of the fist bumps, Roger selfies, and snacks, because we are back in action! It wouldn’t be MozCon without the top minds in the industry sharing their findings, and we were not disappointed yesterday. They really brought the heat to the campfire. [HEADING=1]SERP Strategies — Andy Crestodina[/HEADING] Andy is always a fan favorite as he combines analysis with strategy. This year he’s done the same as he walked us through his …

Note: Amanda Milligan collaborated with Stacker’s SEO specialist, Sam Kaye, to create this case study. When a marketer is asked about the value of content syndication, they’ll typically list two main benefits: Increased brand awareness, as you’re reaching a wider audience. Improved engagement, as people can share and comment across multiple versions of the story. But one benefit of content syndication that marketers frequently overlook is the potential to improve a site’s SEO performance. While paid syndication (like press release distribution) can’t carry SEO value, developing strong content that’s appealing to publishers and their readers can g…

vBulletin 5.6.9 is available for download. vBulletin Cloud customers will be upgraded automatically. [HEADING=1]Front End Changes[/HEADING] [HEADING=2]Copy and Paste Image Uploads[/HEADING] Users can now use Copy and Paste to upload images into their posts. Users should be warned that image sizes may not be what they expected on paste. They can control the image size by hovering over an image and using the drag tool in the lower right corner. Users can also double-click (double-tap on a touch device) an image to bring up the properties window to change the size. [HEADING=2]WebP Image Support[/HEADING] Users will be able to upload images in the WebP for…

During my time in search, there are certain ranking factors that I’ve changed my perspective on. For instance, after coming to Go Fish Digital and working on internal linking initiatives, I started to realize the power of internal links over time. By implementing internal links at scale, we were able to see consistent success. Freshness is another one of these factors. After working with a news organization and testing the learnings gained from that work on other sites, I started to see the immense power that content refreshes could produce. As a result, I think the entire SEO community has underrated this concept for quite some time. Let’s dig into why. [HEADING=1]…

Wir haben soeben Updates für unsere Produkte freigegeben: WoltLab Suite 5.4.20 WoltLab Suite 5.3.24 Stabilitäts- und Fehlerbehebungsversionen (die 3. Stelle der Versionsnummer, auch als „patch releases“ bekannt), beseitigen ausschließlich Fehler in der aktuellen Version und führen keine neuen Funktionen ein. Es wird ausdrücklich empfohlen, diese Updates anzuwenden. [HEADING=1]Aktualisierung einer bestehenden Installation[/HEADING] Öffnen Sie die Administrationsoberfläche und rufen Sie den Menüpunkt „Konfiguration → Pakete → Pakete auflisten“ auf. Klicken Sie dann auf den Button „Updates suchen“, diesen finden Sie rechts oberhalb der Paketauflistung. [HE…

We have just released new versions of our products: WoltLab Suite 5.4.20 WoltLab Suite 5.3.24 Stability releases (third part of the version number, also known as “patch releases”) aim to solve existing problems in the current version. Like every stability release, they do not introduce new features. It is strongly recommended to apply these updates. [HEADING=1]How to Apply Updates[/HEADING] Open your Administration Control Panel and navigate to “Configuration → Packages → List Packages”. Please click on the button “Search for Updates” located in the right corner above the package list. [HEADING=1]Notable Changes[/HEADING] The list below includes only…

[HEADING=2]WoltLab Suite Core 5.5.1[/HEADING] Ein Fehler wurde behoben, der das Upgrade von WoltLab Suite 5.4 verhinderte. Continue reading...