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Take control of your community messenger inbox. Topics, replies and reviews are an incredible way to engage with members in a community, but sometimes a conversation needs to be had in private. Invision Community's built-in messenger is a powerful system that allows members to privately message another member, or a group of members, directly within your community. However, allowing your members unrestricted access to reach out could clog up your community inbox (and mind!). There are times when you may want a little space from receiving new messages. For example, when you are… Going on vacation Working on a project that requires your complete attention N…

As is often the case with SEO, if you’re doing it well, then you are probably already topically relevant. Topical authority isn’t new, but it’s a term that I’m seeing a lot right now in the SEO sphere. But hey — if you’ve not yet earned topical authority, now is a good time to start. In this article, I’ll take a deep dive into topical authority: what it is, how to earn it, and, importantly, how to strategically develop topical relevance. [HEADING=1]What is topical authority?[/HEADING] Topical authority is a measure of authority built up through proven expertise and trust in your field. The more high-quality, informative pieces of content there are on your site…

I’m writing this after John Mueller caused a minor stir on Twitter on Monday, with this post: Now, at Moz we do not actually use this “toxic” language in our tools or accompanying guides, so this probably isn’t aimed at us. That said, I do think there’s an interesting discussion to be had here, and our competitor Ahrefs made an interesting conclusion about how this applies to “Spam Score” third party metrics, which of course is a term we coined: At risk of getting myself eviscerated by John Mueller and perhaps the entire SEO industry on Twitter, I want to push back slightly on this. To be clear, I don’t think he’s wrong, or acting in bad faith. However, th…

Wir haben soeben Updates für unsere Produkte freigegeben: WoltLab Suite 5.4.19 Stabilitäts- und Fehlerbehebungsversionen (die 3. Stelle der Versionsnummer, auch als „patch releases“ bekannt), beseitigen ausschließlich Fehler in der aktuellen Version und führen keine neuen Funktionen ein. Es wird ausdrücklich empfohlen, diese Updates anzuwenden. [HEADING=1]Upgrade auf WoltLab Suite 5.5[/HEADING] DIES IST EIN EXPERIMENTELLES UPGRADE UND NICHT FÜR DEN PRODUKTIVEN EINSATZ GEEIGNET. Mit diesem Update wird ein neuer Opt-In-Prozess integriert, mit dem das Upgrade von WoltLab Suite 5.4 auf WoltLab Suite 5.5 durchgeführt werden kann. Der dafür notwendige Scha…

We have just released new versions of our products: WoltLab Suite 5.4.19 Stability releases (third part of the version number, also known as “patch releases”) aim to solve existing problems in the current version. Like every stability release, they do not introduce new features. It is strongly recommended to apply these updates. [HEADING=1]Upgrading to WoltLab Suite 5.5[/HEADING] THIS IS AN EXPERIMENTAL UPGRADE AND IS CONSIDERED UNSAFE FOR NOW. This version introduces a new opt-in toggle to upgrade WoltLab Suite 5.4 to WoltLab Suite 5.5. The toggle can be found at the top of the package list in the admin panel and is only visible when the maintenance…

“Why is that business outranking mine?” This has to be the commonest local search FAQ, and a worthwhile answer to it will always require real analysis. Today, I’ll teach you to assess 50+ factors and provide you with a free, copyable spreadsheet to fill out to help you discover how the business you’re marketing can reach the level of its top local competitor. I’ll provide an illustrated tutorial of each field in the sheet, and I’ll also cover how to use what you learn to create strategy, differentiation, and a philosophy for competition that exists within the positive framework of localism. [HEADING=1]How to use the local business competitive audit spreadsheet[…

[HEADING=2]Woltlab Suite Core 5.4.18[/HEADING] Der Betrieb unter PHP 8.1 wird offiziell nicht unterstützt und kann zu schwerwiegenden Fehlern führen. Der Einsatz von PHP 8.1 unter dieser Version erfolgt auf eigene Verantwortung, wird aber nicht länger explizit verhindert. Continue reading...

[HEADING=2]Woltlab Suite Core 5.4.18[/HEADING] Operation under PHP 8.1 is not officially supported and can lead to serious errors. Use of PHP 8.1 with this version is at your own risk, but is no longer explicitly prevented. Continue reading...

The average SEO-focused product page converts at only 2.9 percent, which is among the reasons many companies pursue paid advertising traffic to achieve their goals and KPIs. But creating custom, campaign-specific landing pages is resource-intensive, and not every team has the necessary tools, expertise, or personnel to build the content. So, how do you know if you need a custom page or if you can safely send paid traffic to an organic page and still achieve your KPIs? This three-step, data-driven evaluation helps answer this question. [HEADING=1]Paid vs. SEO landing pages — why have both?[/HEADING] Before diving into the evaluation process, you need to understan…

Over 14 million people have cut their SEO teeth on our Beginner's Guide to SEO, learning the ins and outs of search engine optimization from scratch. For 16 years, it's been the go-to resource that kicked off careers and page-one rankings the world over. And now, for the first time, we're introducing the next-step resource to take you from practicing SEO to preaching it — from pupil to pro. Read the guide! [HEADING=1]Who should read the Professional's Guide to SEO?[/HEADING] You don't have to know the entire SEO Glossary by heart or get a perfect score on the SEO Expert Quiz to dive into this guide. If any of the following apply to you: You've done SEO wo…

Hold on to your bucket hats, this year's MozCon is right around the corner, and we couldn't be more excited to be back in-person in Seattle! On July 11th, 12th, and 13th, join Ranger Roger at camp MozCon for insights and tactical presentations from industry leaders, plus the opportunity to connect and network with fellow attendees! And since we know budgets are tighter than ever, we’re extending our early bird pricing through June 30! Tickets are just $1,099 for Moz subscribers. Can’t make the in-person event? Grab yourself a Livestream pass for $449. Both options include access to the professionally produced video bundle (a $300 value!), providing incredible market…

Invision Community’s forthcoming release includes an exciting new feature available for all. Announcing the Alert System! ™ The Alert System is a new tool for community managers to communicate with their members. There are times when a community manager needs to bring information to the attention of either a single user, or a group of users; existing systems such as PMs are warning points are not suitable. So, we developed a happy medium to empower you. The new alert system offers multiple ways to engage with single users or multiple member groups with a message that must be acknowledged and dismissed before further engagement with the community. Here are a …

SEO testing expert Emily Potter joins us once again to wrap up this season of Whiteboard Friday! Today, she takes you through a few tests that generated unexpected results for her team at SearchPilot, and what those results mean for SEO strategy. Enjoy, and stay tuned for the next season of Whiteboard Friday episodes, expected later this summer! Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Howdy, Moz fans. I'm Emily Potter. I'm Head of Customer Success at SearchPilot. If you haven't heard of us before, we're an SEO A/B testing platform. We run large-scale SEO tests on enterp…

Let’s move back in time to your third grade English class — lesson of the day: synonyms. Synonyms (not to be confused with cinnamon) are words that have a similar or the same meaning as another word. But, you already know this. What you might not know is how synonyms help you build use case awareness. It all comes down to talking about your product in multiple ways, all of which are useful to your target audience. By expanding the ways you talk about your product, you attract more users, which in return scales your SEO strategy by giving you more relevant keywords to rank for (ideally even with high purchase intent – yes please!) In fact, by finding and target…

The release Beta 3 is now available and addresses multiple issues found in the previous version. Customers can update from Beta 1 and Beta 2 directly through the admin panel. Please navigate to the package list and click on “Search for Updates” to initiate this process. Continue reading...

Die Version Beta 3 ist jetzt verfügbar und behebt mehrere Probleme, die in der vorherigen Version gefunden wurden. Kunden können von der Beta 1 und Beta 2 direkt über die Administrationsoberfläche aktualisieren. Bitte rufen Sie zur Paketliste auf und klicken Sie auf "Nach Updates suchen", um den Prozess zu starten. Continue reading...

As the Invision Community platform continues to evolve, so do the precarious ploys of pesky bots. Oftentimes spammers, whether they are bots or actual humans, spam your community with links in an effort to boost their website’s SEO. There are already a number of ways in the Invision Community platform to fight against spam, including… Our native Spam Defense built into the platform that scores a newly-registered member Placing new registrations into a moderator queue Adding word filters that, when triggered, put the member in a moderation queue We also integrate with various CAPTCHAs. You might be unfamiliar with the term, but you’ve definitely part…

Satisfying search intent is a critical component of our daily SEO work. But if you're not thinking ahead to what a searcher might look for after that initial query is answered, you could be missing out. In today's Whiteboard Friday, Ola tells you what "next search intent" is, why it's important, and how to optimize for it. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hi, Moz fans. I'm Ola King. I'm a user researcher here at Moz, and I'm excited to join you today for another edition of Whiteboard Friday. Today I'll be talking to you about the next search intent. In a previou…

vBulletin Connect 5.6.8 is now available for download customers. vBulletin Cloud customers will be automatically upgraded soon. [HEADING=1]Front End Changes[/HEADING] [HEADING=2]Embedded Media[/HEADING] vBulletin now recognizes audio and video media files that have been attached to a post. Videos can be inserted inline after uploading using the bbcode. Audio attachments will display audio controls within the Attached Files box at the bottom of the post. End users will be able to use standard playback controls to view videos and listen to uploaded audio. [HEADING=2]Additional Issues[/HEADING] Improved parsing on URLs embedded within the editor. This wil…

Inclusivity is an important consideration for every business owner and content creator, and should be at the heart of your ongoing design efforts — not something you look at after a website or piece of content goes live. Before we get to specific tips on creating this inclusive content, let’s go over key definitions and concepts. [HEADING=1]What is inclusivity?[/HEADING] Inclusivity is about recognizing diversity. It ensures everyone can participate to the greatest possible extent. Other names for inclusivity include universal design and design for all. Inclusivity addresses a wide range of issues, including: Accessibility for people with disabilities …