Topics

Last year, the team at Homeday — one of the leading property tech companies in Germany — made the decision to migrate to a new content management system (CMS). The goals of the migration were, among other things, increased page speed and creating a state-of-the-art, future-proof website with all the necessary features. One of the main motivators for the migration was to enable content editors to work more freely in creating pages without the help of developers. After evaluating several CMS options, we decided on Contentful for its modern technology stack, with a superior experience for both editors and developers. From a technical viewpoint, Contentful, as a headless …

SEOs have powerful metrics at their disposal to measure the success of their strategies, such as Domain Authority (DA) and Page Authority (PA). But how best to use them? In today's Whiteboard Friday, Tom shows you how to think about these metrics as part of a holistic approach to your link building analysis. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Happy Friday, Moz fans, and today's Whiteboard Friday is about measuring link building. So obviously this is a very big and very old topic in the SEO space, and it's one that Moz, as a company, is heavily invested in, right? Lik…

A Preview Release of vBulletin 5.6.8 is now available for download. Preview Releases should not be used on production servers. [HEADING=1]Front End Changes[/HEADING] [HEADING=2]Embedded Media[/HEADING] vBulletin now recognizes audio and video media files that have been attached to a post. Videos can be inserted inline after uploading using the bbcode. Audio attachments will display audio controls within the Attached Files box at the bottom of the post. End users will be able to use standard playback controls to view videos and listen to uploaded audio. [HEADING=2]Additional Issues[/HEADING] Improved parsing on URLs embedded within the editor. This will…

If you're familiar with the blue ocean marketing strategy, you know that SEO is inherently a "red ocean" industry. With fierce competition to attain rankings, links, and authority, SEOs are constantly trying to one-up their competitors. In this environment, is there any hope for creating a "blue ocean" — innovating to avoid the choppy waters of the current market? In today's Whiteboard Friday, PJ Howland of Leaders.com suggests that a blue ocean SEO strategy is achievable through creating realistic content for your customers. Watch to learn more! Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcri…

Image credit: Bart Maguire Over the next six months, Google is going to employ machine learning and AI to alter the hours of operation on twenty million Google Business Profiles as part of their project of creating a “self-updating map”. Some experts estimate that this is roughly one-fifth to one-sixth of all GBP listings, meaning the chances are strong that you or one or more of your clients could experience these edits. Google has good reason for pursuing accuracy in their local index, but local business owners have even better reason to be on top of this announcement and proactively safeguard the validity of their own data. Today, we’ll show you what to do to tak…

Being an SEO, you can’t go a day without hearing about links: “Links are crucial!” or “Prioritize links!” or “Links are the nourishing lifeblood of the almighty algorithm!” But for those of us who’ve taken the next step to actually figure out how to earn said links, we realize it’s not that straightforward. It’s hard to sum up all of that in the tweets and LinkedIn posts that get shared about link earning, because the truth is, there’s no such thing as a one-size-fits-all link earning approach or vendor. You need a link earning “stack” that appropriately reflects the complexity of your marketing and content goals. In an ideal world, here’s what that stack would l…

Hello everyone, We are proud to announce the availability of the new phpBB Status Site, a simplified status page to monitor the sites and services on our network. The Status Site is a single location to check on the current availability of phpBB sites as well as any planned maintenance work. You will also be able to check on any previous maintenance or incidents. Please note that the Status Site only monitors sites on the phpbb.com domain, it does not monitor externally deployed phpBB forums. The page is created using Upptime, an open source uptime monitor and status page powered by GitHub Actions, Issues, and Pages. Check it out to see whether it might also be a…

Wir sind stolz darauf, die erste öffentliche Beta-Version der WoltLab Suite 5.5 anzukündigen. Aufbauend auf dem Erfolg der Version 5.4 haben wir viele durchdachte Verbesserungen und nützliche neue Funktionen einfließen lassen, um auch weiterhin die bestmögliche Lösung für Ihre Community zu bieten. [HEADING=2]Systemvoraussetzungen[/HEADING] Für die Installation und Nutzung von WoltLab Suite 5.5 müssen die folgenden Voraussetzungen erfüllt sein: Webserver mit PHP 7.4 (PHP 8.1 empfohlen) * MySQL 5.7.31 oder neuer / MySQL 8.0.19 oder neuer / MariaDB 10.1.44 oder neuer Aktueller Webbrowser * Die Installation ist mit PHP 7.2.24+ oder PHP 7.3 technisch möglich, …

We are proud to announce the first public beta of WoltLab Suite 5.5. Continuing the successful version 5.4 and featuring many sophisticated improvements and useful new features, this version once again delivers the best possible experience for your community. [HEADING=2]System Requirements[/HEADING] WoltLab Suite 5.5 requires the following prerequisites to install and run the software: Webserver with PHP 7.4 or newer (PHP 8.1 recommended) * MySQL 5.7.31 or newer / MySQL 8.0.19 or newer / MariaDB 10.1.44 or newer Current Webbrowser * PHP 7.2.24+ and PHP 7.3 are sufficient to install the software, but are not officially supported. [HEADING=2]Installation…

At Brafton, we’ve found our newsletter subscribers to be our best, most engaged audience. These are our people. They live and breathe content marketing, just as we do. Some even partner with us to create and execute awesome content marketing campaigns for their brands. Over the last two and a half years, we’ve placed a significant emphasis on growing this subscriber base, and we’ve achieved a 170% increase (and counting!) across 84 countries. Newsletter subscriptions coming from organic search traffic. If you’re reading this article, you’re probably looking for ways to grow your newsletter list, too. SEO blog content has been the foundation for our growth. H…

Competitive keyword research is a crucial part of any SEO strategy. It’s vitally important to understand what your competitors are ranking for, so that you can identify the most relevant keywords in your niche or industry. But before you begin your quest to find new keywords, you need to know exactly who your competitors really are. You may think you know your search results competitors, but on closer inspection, they may be different. Finding out which sites appear most often alongside your own can give you a fantastic insight into who you're competing against for valuable keywords. Moz Pro’s competitive research tools allow you to find out exactly who your competi…

Whether you're just getting started, figuring out how to fill in knowledge gaps, training your team on SEO fundamentals, this is the Whiteboard Friday episode for you! With over a decade of experience in the SEO space, Moz’s head of content, Jo Cameron, dives into her own learning journey and talks through everything from understanding your resources and your budget to strategies to keep you on track in real-world projects. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hello, everyone, and welcome to this edition of Whiteboard Friday. I wanted to talk you through a topic that is…

We’re just about three months out from the big event (can you believe it?)! Today, we’re excited to give you a preview of everything our speakers have in store when they take to the stage this year. With a healthy mix of fresh faces joining us for the first time and fan favorites making a return appearance, our speaker lineup this year is bound to make waves. While a few details are still being pulled together, topics range from technical SEO, content marketing, and local search to link building, machine learning, and way more — all with an emphasis on practitioners sharing tactical advice and real-world stories of how they’ve moved the needle (and how you can, too). …

A Preview Release of vBulletin 5.6.8 is now available for download. Preview Releases should not be used on production servers. [HEADING=1]Front End Changes[/HEADING] [HEADING=2]Embedded Media[/HEADING] vBulletin now recognizes audio and video media files that have been attached to a post. Videos can be inserted inline after uploading using the bbcode. Audio attachments will display audio controls within the Attached Files box at the bottom of the post. End users will be able to use standard playback controls to view videos and listen to uploaded audio. [HEADING=2]Additional Issues[/HEADING] Improved parsing on URLs embedded within the editor. This will…

I once compared keyword research to an avalanche – it’s loud, exciting, and you’re likely to end up buried alive. Over the years, as I’ve tested new product ideas (even with enterprise SEOs), I’ve found that people don’t really want all the data. They want the right data. I’m thrilled to announce Moz’s Competitive Research Suite, built from the ground up to drive targeted data and actionable insights about your competitors, your competitive keyword gap, and your content gap. Instead of telling you, though, let us show you. [HEADING=1]Your keyword gap, reinvented[/HEADING] I recently bought some sunglasses from Goodr. Let’s pretend I’m analyzing their competitive …

If you sell software, marketing services, or other goods to local business owners, it’s time to reconsider offering Amazon gift cards as incentives. According to ILSR’s 2022 survey of independent business owners: 65% of your customer base views Amazon’s market dominance as a challenge to the existence of their business 70% want the government to either break up or regulate Amazon When budget is allocated to increase sign-ups or improve retention with a douceur, we want recipients to feel intrigued, recognized, engaged, welcomed, and understood. It turns out there are much better ways to sweeten a deal than sending a gift card with a logo on it …

If your website is like most others, there is likely a mismatch between the content you provide, and what your prospective customers search for on Google. This article is about understanding your potential customers and their conversation with Google by using the customer journey mapping method to provide them with the best content. The idea came to me when watching internal user experience teams at our agency, and I hope it will inspire you as an SEO to leave your spreadsheets for a moment and start working with sticky notes (yeah, sticky notes). Later in the article, as an example of the method, I will show you how a Danish insurance firm managed to come out…

Emily Potter, Head of Customer Success at SearchPilot, is an SEO A/B testing expert. Today, she returns as a Whiteboard Friday host to share with you the first three SEO tests you should run to kick-start your SEO testing program. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Howdy, Moz. I'm Emily Potter. I'm Head of Customer Success at SearchPilot. If you haven't heard of us before, SearchPilot is an A/B testing software that was built specifically for the SEO industry. We run large-scale SEO tests on enterprise websites. Today I'm here to share with you the first three SEO …

Hello, Our hosting provider, OSUOSL, will be performing some maintenance on the infrastructure that powers www.phpbb.com and several subdomains of phpbb.com. During the following timeframes our sites might be temporarily unavailable: April 19th: 9:00AM - 13:00 AM PDT (16:00 - 20:00 UTC). During this window we do not expect downtime. April 20th: 10:00AM - 13:00 AM PDT (17:00 - 20:00 UTC). During this window we expect a 20 minute downtime. This downtime applies to our various sites, including, but not limited to: phpBB • Free and Open Source Forum Software Area51 @ phpBB.com This downtime will not affect any other installation of the phpBB software othe…

Whiteboard Friday is back for another season of SEO tips, tricks, and insights! First up, Dr. Pete takes you through some of the new data we've collected on the ways in which Google rewrites title tags. In addition, he shares three titling patterns to avoid if you don’t want them rewritten. Enjoy! Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hey, everybody. Welcome to another edition of Whiteboard Friday. I'm Dr. Pete, the marketing scientist for Moz, and I want to talk to you today about title rewrites. The new version, Google made a bunch of changes in the last 6 or 7 mo…