Topics

Happy Saint Patrick’s Day to the Moz community! We’re always looking for new ways to set our readers and customers up for success, and today, we’re going to take a look at the inspiring tale of how a whole nation has built a path to real human progress for its people, with takeaways that can be applied to your own business and community. [HEADING=1]A first century well spent[/HEADING] Last year, the Republic of Ireland turned 100, and according to author Dan Henry, the Irish have accomplished all of the following in their first century: Living longer and easier — death rates have been halved due to vaccinations for major diseases of the 20th century. …

[HEADING=1]vBulletin 5.6.7 Changes and Updates[/HEADING] vBulletin 5.6.7 is available for all download customers. vBulletin Cloud upgrades will be performed soon. [HEADING=1]Front End Changes[/HEADING] [HEADING=2]Display Name[/HEADING] New functionality was added to allow for Display Names. Display names work in conjunction with user names and are not unique. This would allow two users to identify as "Robert Smith" when this functionality is needed. In new registrations, Display Names will default to the username created. Administrators can assign display names in the AdminCP by editing the user. There is an option under Settings -> Options -> User Profi…

Greetings everyone, We are pleased to announce the release of phpBB 3.3.6 “The Book of Bertie”. This version is a maintenance release of the 3.3.x branch which introduces support for SVG and WebP images in ranks, smilies, and topic icons, as well as improved performance of the phpBB native search engine. It also resolves various issues reported in previous versions. The fixes include, among others, the topic selection not properly working on Moderator Control Panel (MCP) pages and resolved issues with double-escaping of config data inserted into the database. We also introduced further hardening in the form of longer random strings for the activation keys and reset…

[HEADING=1]How to Prep Your SEO Strategy for a New Website[/HEADING] From web development to branding and design, there are plenty of moving parts when launching a new website, but your SEO strategy shouldn’t be an afterthought. In fact, your SEO strategy should be one of the primary considerations before you even start your website. To take things a step further, the best case scenario would be that your website structure is fully built based on the SEO strategy you already have in place. Doing this from the get-go saves lots of headaches for things like web development, content formatting and design, URL structures, and more. So instead of fighting to make …

Core algorithm updates can be the bane of an SEO’s existence. The number of unknowns coming out of an update keeps people on their feet, as Google seemingly sits back and watches them scramble to address the changes. Given how cryptic Google typically is about core updates — and even regular updates, for that matter — it can often seem like we’re at the mercy of the algorithm, with no legitimate measures of our own to employ. Google itself has even stated repeatedly that website owners shouldn’t view updates as something they are fighting against. With all that said, do we just throw our hands up in defeat? The answer is no — there are ample tactics at our disposal,…

There’s a fine line between freedom of speech and censorship. Invision Community always aims to empower community leaders with options to encourage an open dialogue within a community, while including barriers for members who choose to ignore the guidelines. Invision Community’s latest release, 4.6.11, includes a simple but powerful new feature to help you shape your community’s tone. It’s called Block Submission. Block submission stops a member’s message from being posted if it includes any word(s) added to your Word Filters list with the “Block Submission” option enabled. Word Filters, a previously existing feature, allows community owners to prohibit…

We’ve said it before and we’ll say it again – our community continues to blow us away with eagerness to learn and hunger for new content. Your feedback and interest in new certifications and coursework through Moz Academy has been super helpful in guiding the development of our learning resources. In assessing the topic area for our next certification, it struck us just how darned competitive SEO feels these days. Competitive research and analysis still feel like an uphill battle – wouldn’t it be nice if an SEO just had a competitive roadmap to follow? It sure would. And now, it’s here! We’re so excited to announce the launch of our brand-new SEO Competitive Anal…

MyBB 1.8.30 is now available, and is a security release. 1 security vulnerability addressed: High risk: ACP Settings management RCE (advisory) — reported by Cillian Collins / Trend Micro Zero Day Initiative Check the Release Notes for more information. Get latest MyBB Full & Upgrade Packages → The MyBB Project extends thanks to reporters and researchers following responsible disclosure. Go to mybb.com/security to report possible security concerns or to learn more about security research at MyBB. If you would like to contribute to the Project, Get Involved. Thanks, MyBB Team Continue reading...

[HEADING=1]vBulletin 5.6.7 Changes and Updates[/HEADING] The preview release of vBulletin 5.6.7 is available for all download customers. [HEADING=1]Front End Changes[/HEADING] [HEADING=2]Display Name[/HEADING] New functionality was added to allow for Display Names. Display names work in conjunction with user names and are not unique. This would allow two users to identify as "Robert Smith" when this functionality is needed. In new registrations, Display Names will default to the username created. Administrators can assign display names in the AdminCP by editing the user. There is an option under Settings -> Options -> User Profile Options to allow users …

It’s a great time to be a marketer. LinkedIn reported a 63% increase in marketing jobs, and the Great Resignation has led more marketers and SEOs to look for better work opportunities, benefits, and of course, pay. To help companies better evaluate job candidates, marketing interviews typically include a “take-home assignment.” You’re given a prompt and asked to do a short presentation. This is your chance to showcase how you approach problems and how you communicate your solution to key stakeholders. In this guide, I’ll walk you through the steps that I took to create a marketing pitch and ace this part of my interview, which landed me my current job as an SEO spec…

My dad used to tell me that the one thing you invest in for your car is the tires. I had a habit of asking the garage for the cheapest tires they had, but my dad would say “that rubber is the only thing between you and the road”. He had a point, and today I invest in those tires to get me to my destination safer. There’s a similar trap that search marketers and SEOs can easily fall into. In our fast-paced day-to-day lives, we can often underestimate the power of copy, even though, like my tires and the road, it’s the only thing between our business and our customers. Much like my tires, if you don’t invest in it, you’re in for a bad time. To that end, I’ve used SEO …

Image credit: Maura Boswell Well, I actually read through the 172-page Google’s Search Quality Evaluator Guidelines, with all of its memorable examples featuring jungle gyms, Tom Cruise, and the Utopia Animal Hospital. I waded through this dense midge-water marsh of information hoping to enhance my comprehension of how Google understands local business reputation. I did it so you might not have to, and today’s column summarizes the clues I found amid the reeds as well as checking in with Dr. Marie Haynes for her algorithm update expertise. For local brands, reputation is everything. It’s an always-on sales force, quality control, and a business intelligence metho…

When it comes to measuring the impact of content, you might think of KPIs like “sitewide conversion rate”, or picture an upward graph that shows an increase in traffic. But are those metrics really meaningful? In this piece, I’ll argue that, no, they’re not. Instead, let’s focus on getting you actionable insights that can help your content flourish, by measuring its impact in a meaningful way. [HEADING=1]The problem with sitewide conversion rates[/HEADING] Unless your website is a one-pager, the likelihood is that not all of your pages have the same intent. So why do we still measure conversion rates across an entire site? The quick and honest answer here is t…

[HEADING=1]vBulletin 5.6.7 Changes and Updates[/HEADING] The preview release of vBulletin 5.6.7 is available for all download customers. [HEADING=1]Front End Changes[/HEADING] [HEADING=2]Display Name[/HEADING] New functionality was added to allow for Display Names. Display names work in conjunction with user names and are not unique. This would allow two users to identify as "Robert Smith" when this functionality is needed. In new registrations, Display Names will default to the username created. Administrators can assign display names in the AdminCP by editing the user. There is an option under Settings -> Options -> User Profile Options to allow users …

MozCon is back in person for 2022! From networking with your peers to hearing from industry leaders, there are benefits a-plenty to attending conferences. You know that. Your peers know that. But how do you persuade the powers-that-be (aka your boss) that sending you is beneficial for your business? Don’t worry, we’ve got a plan. (And if you want to skip ahead to the letter template, here it is!) Copy the template [HEADING=1]How to make the case[/HEADING] Business competition is fiercer than ever. Only those who are able to shift tactics with the changing tides of marketing will be able to come out on top. And that’s exactly what MozCon is going to help you …

Relevance continues to be a hot topic in search, especially since broke the internet last year by saying that the “number of links doesn't matter at all”, and that relevant content trumps the quantity of content. I head up the team at JBH the Digital PR Agency, and whilst growing the team and working with a huge range of brands over the last four years, I've realized that we wear many, many different hats. For some of our clients, we are their link building agency. We achieve specific links that adhere to specific criteria to support SEO objectives. For other clients, we’re there to help build their brand, create thought leaders, and develop beautiful, shareable …

So you’re a small/medium sized business who purchased one of our plans and launched a new community. The topics, replies and views will start to rack up any time now, right? Riiight?! Perhaps you’re a major brand wanting to give your customers a place to connect, ask questions and get more information, but aren't sure how to inspire them to join. Maybe you haven’t even pulled the trigger and launched a new community just yet because you fear your hard work won’t be seen so what’s the point? You feel confident nailing down the color scheme, header, navigation and forum categories, but the dreaded “0 replies” is casting a gloomy shadow over your bright and shiny n…

Have you been waiting on the edge of your seat for MozCon to start rolling out the lineup of speakers? Well, my friend, today’s the day so hold on tight! We’re thrilled to announce the first 15 extraordinary speakers that will be taking the MozCon 2022 stage in Seattle this July (in alphabetical order). [HEADING=1]Meet the speakers[/HEADING] [HEADING=2] Amalia Fowler (she/her) [/HEADING] Founder, Good AF Consulting @AmaliaEFowler Amalia is the Founder of Good AF Consulting, a Vancouver, BC consulting firm where she helps companies build great marketing teams. She's also a marketing instructor at the British Columbia Institute of Technology and creator o…

We’re developing a brand-new SEO guide for you — The Professional’s Guide to SEO, designed as your next-step resource once you’re comfortable with the baseline provided by the Beginner’s Guide to SEO. When we think of link building, one of the first people we think of is our friend Paddy Moogan at Aira, the architect of the Beginner’s Guide to Link Building, MozCon alumni speaker, and industry thought leader. That’s why we’re jazzed to announce that the link building chapter of our upcoming Professional’s Guide to SEO is authored by none other than the fine folks at Aira. And today we’re sharing an excerpt of that very chapter. Dive in for a glimpse at our newest gu…

The promised page experience updates from Google that caused such a stir last year are far from being done, so Tom takes a look at where we are now and what happens next for the algorithm’s infamous Core Web Vitals. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Happy Friday, Moz fans, and welcome to another Whiteboard Friday. This week's video is about Core Web Vitals. Before you immediately pull that or pause the video, press Back, something like that, no, we haven't got stuck in time. This isn't a video from 2020. This is looking forwards. I'm not going to cover what the bas…