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There are 3.5 billion searches on Google every day, and 84% of people use Google at least three times per day to search for information. When there is a search query on Google, Google Ads runs a quick auction to determine which ads will show for that search query, and what the ad positions should be. This ad auction is repeated every time an ad is eligible to appear for a search term out of the billions searched each day. To determine if an ad is eligible to be shown in the Google search results, and what the position of the ad will be, Google uses a value called Ad Rank. If an ad does not meet the Ad Rank thresholds, it will not be shown. Ad Rank also determines th…

Wir haben soeben Updates für unsere Produkte freigegeben: WoltLab Suite 5.4.14 WoltLab Suite 5.3.20 Stabilitäts- und Fehlerbehebungsversionen (die 3. Stelle der Versionsnummer, auch als "patch releases" bekannt), beseitigen ausschließlich Fehler in der aktuellen Version und führen keine neuen Funktionen ein. Es wird ausdrücklich empfohlen, diese Updates anzuwenden. [HEADING=1]Aktualisierung einer bestehenden Installation[/HEADING] Öffnen Sie die Administrationsoberfläche und rufen Sie den Menüpunkt Konfiguration > Pakete > Pakete auflisten auf. Klicken Sie dann auf den Button Updates suchen, diesen finden Sie rechts oberhalb der Paketauflistung. […

We have just released new versions of our products: WoltLab Suite 5.4.14 WoltLab Suite 5.3.20 Stability releases (third part of the version number, also known as "patch releases") aim to solve existing problems in the current version. Like every stability release, they do not introduce new features. It is strongly recommended to apply these updates. [HEADING=1]How to Apply Updates[/HEADING] Open your Administration Control Panel and navigate to “Configuration → Packages → List Packages”. Please click on the button “Search for Updates” located in the right corner above the package list. [HEADING=1]Notable Changes[/HEADING] The list below includes only…

Twenty years ago today, Invision Community was founded and within months the first version of Invision Community was released. Little did we know, this would be the start of a remarkable journey spanning several decades. Our first version appeared shortly after we founded the company. It might be hard to imagine a time before social media and YouTube, but when we started out, the web looked very different. The first version of Invision Community was called Invision Board, reflecting the popular term for forums back in the early 2000s. It was full featured and you may recognise some elements that persist today. Like today, it even had a separate control panel …

MozCon is heading back to Seattle this July, and we’re excited to announce the return of our annual call for up-and-coming community speakers! Every year, we take great pride in reserving space on our stage for new voices. Are you the person that everyone in your network looks to for digital marketing advice? Perhaps you’ve been honing your voice on podcasts or blogs, all the while dreaming of stepping onto the big stage to share your innovative ideas? Now’s your chance to submit your pitch for the opportunity to join industry leaders on the MozCon stage in front of 1,500 of your peers. (No pressure!) [HEADING=1]Not sure what a community speaker is?[/HEADING] At …

When rolling out an SEO strategy, an important step is to establish goals you’re able to report on regularly. With Custom Reports in Moz Pro, you have the ability to set up automatic reports to send to key stakeholders regarding the goals you are seeking to achieve. In the previous Daily Fix edition we talked through the basics of creating reports. This time, we’ll dive deeper into some specific use cases that may help you and your team better relay critical information regarding your SEO goals and objectives. [HEADING=1]Use Case: Rankings Opportunities[/HEADING] Staying on top of rankings opportunities and how your site stacks up against your competitor may be a cr…

Back in December of 2021, Google launched a redesigned version of Top Stories on desktop that got relatively little notice. At first glance, it appeared that Google introduced a two-column design, such as this Top Stories pack for “Nerf”: Over time, SEOs spotted a rarer but more interesting variety, the 7-pack. Here’s one for “snow” (a topic very much on my mind in Chicago as I’m writing this post): Beyond the redesign itself, this 7-pack occupies a huge amount of screen real-estate, especially compared to previous Top Stories lists and carousels that were limited to three stories. [HEADING=1]Should we panic yet?[/HEADING] It’s easy to focus on the mos…

If you want to serve local business owners, allying your company with their deepest needs matters. Recently, the Institute for Local Self-Reliance provided about small business owners’ goals and obstacles. If your brand is marketing software or other services to this largest sector of American commerce, I highly recommend setting aside an hour this week to watch the whole recording (embedded at the end of this post). Today, I’ll briefly recap the information from this event that stood out to me as most illuminating, in hopes that you will be able to evaluate these messages to help you find common cause with clients and customers. [HEADING=1]The present state of …

Maximizing the value in your keyword data is crucial if you're a brand trying to rank on the forever-changing SERPs. With that in mind, Moz Learning and Development Specialist Zoe Pegler walks you through the key features in STAT Search Analytics that will help you glean extra (and important) insights from that data. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hi and welcome to another edition of Whiteboard Friday. I'm Zoe. I work in the Learning team here at Moz, and my focus is on developing educational materials and resources to promote understanding of our STAT tool. To…

Because of its broad field, SEO has many touch points with a variety of different marketing channels. As other channels' operations influence SEO, both directly and indirectly, it’s essential to deploy an integrated marketing approach in which each channel supports the other, in order to optimize marketing efforts and enhance your brand’s user experience. This article provides you with a number of different actionable tips for combining SEO with the marketing channels listed below, that will not only save you time, resources, and money, but will lead to even better results for your team and company: SEA Affiliate PR Social Media Email UX/UI Content [HEADIN…

[HEADING=1]The Invision Community platform is capable of integrating with other powerful services, creating a unified system of connections with the click of a button. [/HEADING] One of the greatest benefits of integrating with Invision Community is instant expanded functionality. This is often done through an API (application programming interface), which allows our platform to seamlessly communicate with third-party developed software like Google, Zapier and SendGrid. We also use webhooks to integrate. Webhooks allow other services and applications to stay in sync with your community data or to perform an action after a specific event occurs in your community…

We have just released new versions of our products: WoltLab Suite 5.4.13 WoltLab Suite 5.3.19 WoltLab Suite 5.2.19 WoltLab Suite 3.1.27 Stability releases (third part of the version number, also known as "patch releases") aim to solve existing problems in the current version. Like every stability release, they do not introduce new features. It is strongly recommended to apply these updates. [HEADING=1]Security Notice[/HEADING] We have received a report that suggested that there is a fatal flaw in the processing of unknown BBCodes. The issue was confirmed to be a vulnerability for “cross-site scripting” (“XSS”) attacks that allows an attacker to embed Jav…

Wir haben soeben Updates für unsere Produkte freigegeben: WoltLab Suite 5.4.13 WoltLab Suite 5.3.19 WoltLab Suite 5.2.19 WoltLab Suite 3.1.27 Stabilitäts- und Fehlerbehebungsversionen (die 3. Stelle der Versionsnummer, auch als "patch releases" bekannt), beseitigen ausschließlich Fehler in der aktuellen Version und führen keine neuen Funktionen ein. Es wird ausdrücklich empfohlen, diese Updates anzuwenden. [HEADING=1]Sicherheitshinweis[/HEADING] Wir haben Hinweise erhalten, dass die Verarbeitung von unbekannten BBCodes fehlerhaft arbeitete und sich dadurch ein Sicherheitsrisiko ergab. Bei der Schwachstelle handelt es sich um eine Verwundbarkeit für einen…

If you know Moz, you know the Beginner’s Guide to SEO. It’s the resource marketers the world over have used to learn SEO and get a taste for its potential and power. And while we offer a delectable buffet of guides in our content smörgåsbord, there hasn’t been one comprehensive resource to serve as a follow-up for those who’ve mastered the beginner level. That’s why we’ve developed the Professional’s Guide to SEO: a guide that will help folks take the next step, preparing them with all the baseline knowledge they need to practice SEO in a professional capacity. Over the coming weeks, we’ll be sharing chapters and/or chapter excerpts here on the blog, with the full guid…

[HEADING=1]vBulletin Mobile Suite 2.7 Changes[/HEADING] Mobile Suite 2.7 is available to be built via the Mobile Publisher. Mobile Suite 2.7 adds support for Group Channels and content. [HEADING=1]Group Support[/HEADING] Mobile Suite 2.7 supports the participation in vBulletin's Group channels. Users can create new topics, replies, and comments within existing groups. Group Owners/Moderators can moderate content from within the apps. [HEADING=1]Resolved Issues[/HEADING] Added a setting to request account deletion Search - The blank page with no data appears on the search results page. Some text not translated to Spanish in Apps Improved th…

A trend we’ve been noticing at Go Fish Digital is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can see that the data tells a different story: [HEADING=1][/HEADING] The Shopify platform has been steadily rising in popularity throughout the years. Looking at BuiltWith usage statistics, we can see that usage of the CMS has more than doubled since October 2017. Currently, 4.24 of the top 10,000 sites and 3.02% of the top 100,000 are using Shopify. Since we’ve worked with a good amount of Shopify stores, we wanted to share our process for common SEO improvements we help our clients w…

Last year was an incredible year for Core Updates, and for changes to how SEOs improve page quality for users. Moving forward, we can expect to see increased diversification of SERPs, led by developments in Google’s algorithms, and new features from tools like Google Lens. These developments will change how we manage our SEO now and in the future. [HEADING=1]Multimedia first[/HEADING] [HEADING=2]Why should you consider a multimedia-first SEO strategy?[/HEADING] MUM is the latest in Google’s suite of super-powerful algorithms, which help them to understand information in new and different ways. It runs alongside BERT, but it's actually much more powerful than BERT. …

Please welcome back guest host, Andy Crestodina, for an episode all about the connection between people, relationships, and SEO outcomes. Specifically, how influencer marketing can drive SEO and authority. Click on the whiteboard image above to open a high resolution version in a new tab! [HEADING=1][/HEADING] [HEADING=1]Video Transcription[/HEADING] Hey, Moz fans. This is Andy Crestodina from Orbit Media Studios here in Chicago, and I want to explain something that I love very much and that is kind of a familiar theme if you've been following the Moz content. It's about the relationship between people, relationships, and SEO outcomes. Specifically I want…

Way back in April 2021, I had the honor of announcing a new beta Moz product: Performance Metrics. It arrived just in time for SEOs to track and improve their sites through the anticipated May launch of Google’s Page Experience update. We uniquely offered at-scale tracking and issue identification against Core Web Vital metrics for hundreds of URLs per campaign, rather than the handful of URLs available in competing tools at the time. Back then, we (correctly) anticipated a minimal initial impact from the update, but even we didn’t foresee Google’s delay of the full rollout until August. However, sites are now seeing a real world impact from Core Web Vitals, as our rec…

More brands than ever are investing and producing quality journalism to drive their earned media strategy. They recognize that it’s a valuable channel for simultaneously building authority while finding and connecting with customers where they consume news. But producing and distributing great content is no easy feat. At Stacker and our brand-partnership model Stacker Studio, our team has mastered how to create newsworthy, data-driven stories for our newswire. Since 2017, we’ve placed thousands of stories across the most authoritative news outlets in the country, including MSN, Newsweek, SFGate, and Chicago Tribune. Certain approaches have yielded a high hit rate…