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Content marketing and optimization are crucial parts of any respectable online marketing strategy. Without content, how does your target audience know who you are and what you’re offering them? Without content optimization, how do you expect that audience to notice you at all? For my team at Tao Digital Marketing, our work with AFG Law goes to show that results can be achieved by focusing on creating the right content for the right audience. In this case, we saw: Leads increase from 306 to 840 (174%) Increased impressions from 1.44m to 3.57m (148%) Increased clicks from 17.5k to 55.5k (217%) Clicks on top page increase from 8,549 to 30,419 (…

Keyword clustering is the SEO tactic if you want to seamlessly optimize your SEO content and streamline your workflow at the same time. The best part? Keyword clustering is fairly simple, and Google SERPs give you all the information you need to make an informed decision on exactly how to do it. It’s a timely process, but trust me, it’s worthwhile. Done well, this tactic will pay dividends to your SEO and marketing strategy for years. So, how do you do it and why is it important? Let’s find out! [HEADING=1]Benefits of keyword clustering[/HEADING] Keyword clustering has as much commercial value as it does for SEO and marketing. Although its primary purpose is t…

[HEADING=1]XenForo 2.2.8 Released[/HEADING] XenForo 2.2.8 is now available for all licensed customers to download. We strongly recommend that all customers running previous versions of XenForo 2.2 upgrade to this release to benefit from increased stability. XenForo 2.2.8 brings initial PHP 8.1 support to XenForo. We do not currently recommend upgrading to PHP 8.1 in production but would encourage, where possible, running XF 2.2.8 and PHP 8.1 together on your staging sites/servers if possible... Read more Continue reading...

We have just released new versions of our products: WoltLab Suite 5.4.9 WoltLab Suite 5.3.15 WoltLab Suite 5.2.16 WoltLab Suite 3.1.24 Stability releases (also known as "minor releases") aim to solve existing problems in the current version. Like every stability release, they do not introduce new features; It is strongly recommended to apply these updates. [HEADING=1]How to Apply Updates[/HEADING] Open your Administration Control Panel and navigate to Configuration > Packages > List Packages. Please click on the button Search for Updates located in the right corner above the package list. [HEADING=1]Notable Changes[/HEADING] The list below in…

Wir haben soeben Updates für unsere Produkte freigegeben: WoltLab Suite 5.4.9 WoltLab Suite 5.3.15 WoltLab Suite 5.2.16 WoltLab Suite 3.1.24 Stabilitäts- und Fehlerbehebungsversionen (auch bekannt als "minor releases"), beseitigen ausschließlich Fehler in der aktuellen Version und führen keine neuen Funktionen ein. Es wird ausdrücklich empfohlen, diese Updates anzuwenden. [HEADING=1]Aktualisierung einer bestehenden Installation[/HEADING] Öffnen Sie die Administrationsoberfläche und rufen Sie den Menüpunkt Konfiguration > Pakete > Pakete auflisten auf. Klicken Sie dann auf den Button Updates suchen, diesen finden Sie rechts oberhalb der Paketauflist…

Last month, Google dramatically expanded indented results in organic SERPs. A recent study by Moz of 10,000 competitive keywords showed that up to 40% of SERPs displayed indented results on page one. Here’s just one example: Google has determined that both pages are relevant to this search (for “how many algorithm updates per year”), but that the specific blog post is more relevant. Indented results are of particular interest to SEOs because not only can you double-dip, but the indented listing(s) can, in some cases, get pulled from lower positions and effectively get a ranking boost. I’m happy to report that our STAT Product team has been hard at work implement…

[HEADING=1]Gratitude is an essential part of building community.[/HEADING] One of the most powerful emotions is gratitude. It helps foster meaningful connections, expands awareness and, well, it just feels good! Invision Community features powerful tools to help you maintain relationships with your clients, customers or members. Approaching them with gratitude in mind will inspire your community to blossom into something even greater. Here are five ways to show your community members you are thankful for them: [HEADING=2]1) Achievements[/HEADING] Our robust Achievements system is the most obvious method to tap into gratitude. As a community lea…

Before you start reading, I'll forewarn you that this article will start with a tweet and end with a challenge. Sound good? From one of my favorite SEO role models, and founder of Women in Tech SEO, Areej AbuAli: So, before getting lost in the sauce in the various metrics, it’s important you understand that your business goals are unique to you, so the way you measure your goals should reflect that. From there, the next steps are to get a better grasp of what quality traffic means for your website, and then evaluate how users engage with your content. To get a better understanding of what’s considered “quality traffic”, we’ll look into various Google Analyt…

[HEADING=1]The holy trinity of successful communities intertwines cause, experiences and value together. Create these and your community will no doubt hold a special place in peoples’ hearts. [/HEADING] Before we unpack this special trifecta, let’s define what success means through the lens of community building. While success is subjective, there are a few things we can all agree on: Communities that can consistently deliver value while also connecting people to one another will prosper. [HEADING=1] [/HEADING] [HEADING=1]Cause[/HEADING] Cause is your ‘why.’ Why does your community exist and why should anyone care to join? It sounds obvious, b…

Every time I checked in with a newly launched running community, it seemed like there were more and more new people posting. As a result, I found it harder to find my friends' latest run write-ups and even harder to reply directly to them. Speaking with other early adopters, they felt the same way, and we all eventually drifted out of the community's orbit. It's natural to want your community to grow; indeed, a lot of community management strategies are based on increasing registrations and scaling upwards. However, your early adopters may feel very different about growth as they watch their close friendship circles dissolve as more members join and begin postin…

Every website relies on Google to some extent. It’s simple: your pages get indexed by Google, which makes it possible for people to find you. That’s the way things should go. However, that’s not always the case. Many pages never get indexed by Google. If you work with a website, especially a large one, you’ve probably noticed that not every page on your website gets indexed, and many pages wait for weeks before Google picks them up. Various factors contribute to this issue, and many of them are the same factors that are mentioned with regard to ranking — content quality and links are two examples. Sometimes, these factors are also very complex and technical. Mode…

I like email. Data says almost all of us do. Email breathes easier than the social noise pollution of customers and brands trying to shout at each other through a disjointed deluge of disaster and dog photos. Ever notice how your brain feels switching from the overstimulation of Twitter to the one-on-one hush of a list of emails which you can either choose to open or delete? Do you experience a difference? Stats indicate that our private email inboxes are a sort of refuge we’ve come to count on, a quieter corner where people can experience satisfying customer service when done right. When Moz and SMB email marketing software provider iContact joined hands this past …

Content marketing expert Amanda Milligan is back with three more ways to make your content more newsworthy. If you haven't seen part one, be sure to check it out! Click on the whiteboard image above to open a larger version in a new tab! [HEADING=1]Video Transcription[/HEADING] Hi, everyone. Welcome to another edition of Whiteboard Friday. My name is Amanda Milligan, and I am back with a part two for how to make newsworthy content. So when I made part one, I was working at Fractl, and I talked about three things. Let's see I remember them. It was data, emotion, and impact as three elements you need to be considering when creating newsworthy content. Those are st…

Software dashboards are supposed to feel clean and quiet, organized so that everything you need to do good work is right at hand, like this: Seeing the rebrand of Google My Business to Google Business Profile include the news that single location businesses will no longer enjoy the dignity of a room of one’s own because nice dashboards will be the sole province of more fortunate, large enterprises, it feels like SMBs are now being told (with indifference) to manage their listings here: In Google’s own words: “Moving forward, we recommend small businesses manage their profiles directly on Search or Maps. To keep things simple, ‘Google My Business’ is being…

It’s been a long time since Moz last published an in-house ranking factor study, and also a long time since I last published one prior to joining Moz. In my case, this is partly due to my long-standing skepticism and caution around how studies like these are typically very loudly misinterpreted or misrepresented. There’s also the complexity and difficulty of quantifying on-page factors within Google’s increasingly nuanced and sophisticated interpretation of relevance (although, yes, we’re working on it!). Nonetheless, I think there’s value in a narrower study (or studies), for a few reasons. Firstly, it can be useful to set a comparison point that we might revisit — pe…

[HEADING=1]What is “share of voice”?[/HEADING] Share of voice (SOV) in marketing originated as advertising terminology, defining the percentage of media spend by a company compared to the total spend in the market. In essence, it’s meant to gauge visibility of a brand compared to its competition. In the SEO world, it measures organic visibility compared to the rest of the search landscape. Share of voice has been used in the SEO industry for years, but recently more SEO tools have begun incorporating it as an additional measurement alternative to simple rank tracking. Rank tracking is extremely valuable, but when it comes to reporting and speaking with stakeholde…

If you haven't been using email marketing tactics to support your SEO efforts, now is the time to start. In today’s episode of Whiteboard Friday, Cyrus explains how to use the complementary powers of these strategies over and over again, so that each becomes bigger and more powerful the more you do it. Click on the whiteboard image above to open a larger version in a new tab! [HEADING=1]Video Transcription[/HEADING] Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. I hope you're enjoying this video no matter which day of the week you're watching it on. Today I want to talk about SEO and email marketing, specifically five simple …

Since the launch of WoltLab Cloud in Q1 2020, we have had the pleasure of successfully accompanying many existing and new customer projects. Our platform has proven to be extremely reliable and the feedback from our customers has been overwhelmingly positive. Conversations with numerous customers have revealed a strong demand for additional services, which we will offer as standard with our new and revised plans. [HEADING=1]Extra Services and Customizable Conditions[/HEADING] One new feature is the support of WebAuthn (Professional and higher) for convenient and secure multi-factor authentication based on the integrated functions of the browser or hardware tokens. T…

Seit dem Start der WoltLab Cloud im 1. Quartal 2020 haben wir viele bestehende und neue Kundenprojekte erfolgreich begleitet. Unsere Plattform hat sich als äußerst zuverlässig erwiesen und die Rückmeldungen unserer Kunden fallen durchweg positiv aus. Im Gespräch mit vielen Kunden hat sich der Wunsch nach zusätzlichen Leistungen herauskristallisiert, die wir mit unseren neuen und überarbeiteten Paketen standardmäßig anbieten werden. [HEADING=1]Zusätzliche Leistungen und anpassbare Konditionen[/HEADING] Neu ist die Unterstützung von WebAuthn (ab Professional) für eine komfortable und sichere Mehrfaktor-Authentifizierung auf Basis der integrierten Funktionen des Browse…

[HEADING=1]Gathering information, then understanding what to do with it, is essential for sustainability.[/HEADING] Reporting tools available in the Invision Community platform can help you better understand the inner workings of your community and decide whether your current setup is leading you towards or away from your bottom line. We recognize that knowledge is power, so we expanded our extensive list of reporting metrics. [HEADING=2]Invision Community’s latest release, 4.6.8, includes additional reporting tools in the Admin Control Panel (ACP) to empower community leaders. [/HEADING] Now, community leaders can not only check registration count, topic creatio…