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Search marketers can't get our important work implemented if we can't prove that it's worth the investment to our higher-ups. With that in mind, Moz’s own SEO Manager, Kavi Kardos, is going to give you the numbers and the talking points you need to justify the return on investment of your SEO work. Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hi, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Kavi Kardos. I'm the SEO Manager here at Moz, which means I'm responsible for Moz.com's own SEO strategy and implementation along with the other SEO subject matter experts who you've seen many times befo…

Your sales team has just asked you to hop on a call in 30 minutes with a new prospect, ClowdFyre. Not wanting to sound like an idiot, you pull up ClowdFyre.com and see the following: “ClowdFyre leverages the cloud to ignite blockchain synergies.” Cool, cool… hold on, there’s some sort of diagram. Surely, this will give you some insights: Or maybe not. I’m exaggerating, of course, but having lived through Web 1.0, Web 2.0, and whatever it is we’re doing now, sometimes this feels a little too close to the truth. Maybe the simpler truth is that we’re just running out of names and the world is changing too fast. So, how can you hope to quickly figure out what ClowdF…

As we stabilize the 1.8 branch for future support with development eventually switching focus to 1.9, we’d like to draw your attention to the following advisories. CAPTCHA Bug Version 1.8.27 has introduced a bug affecting two of MyBB’s supported CAPTCHA mechanisms: reCAPTCHA v3 and hCaptcha invisible. For those, the CAPTCHA may appear broken, and the verification can reject or accept attempts incorrectly. If your forum uses those systems, we advise to either: temporarily switch to another mechanism using the CAPTCHA Images for Registration & Posting setting (ACP: Configuration → Settings → General Configuration), or applying the upcoming changes to sou…

Wir haben soeben Updates für unsere Produkte freigegeben: WoltLab Suite 5.4.8 Stabilitäts- und Fehlerbehebungsversionen (auch bekannt als "minor releases"), beseitigen ausschließlich Fehler in der aktuellen Version und führen keine neuen Funktionen ein. Es wird ausdrücklich empfohlen, diese Updates anzuwenden. Aktualisierung einer bestehenden Installation Öffnen Sie die Administrationsoberfläche und rufen Sie den Menüpunkt Konfiguration > Pakete > Pakete auflisten auf. Klicken Sie dann auf den Button Updates suchen, diesen finden Sie rechts oberhalb der Paketauflistung. Bedeutende Änderungen Bitte beachten Sie, dass die unten stehende Liste …

We have just released new versions of our products: WoltLab Suite 5.4.8 Stability releases (also known as "minor releases") aim to solve existing problems in the current version. Like every stability release, they do not introduce new features; It is strongly recommended to apply these updates. How to Apply Updates Open your Administration Control Panel and navigate to Configuration > Packages > List Packages. Please click on the button Search for Updates located in the right corner above the package list. Notable Changes The list below includes only significant changes, minor fixes or typos are generally left out. WoltLab Suite Blog …

Note: This article was written with the help of Tina Irizarry & RJ Wilson. A fundamental truth of working in SEO is that link building has become more difficult. As more and more people have devised questionable methods of link building, Google has become much more strict about what constitutes a quality link. Widget links? Try again. Scholarship links? Considered “a tricky situation.” Even the sacred guest post is now frowned upon. So, how is a website supposed to build links? While there are still many completely valid ways to build high-quality links, digital PR is beginning to stand out from the rest of the pack. In early 2021, John Mueller in…

From today, if you visit the Contact page of Moz.com to look up our office locations, you will see that we have included the following Statement of Land Acknowledgement with the permission of the Tribes, Nations, and Bands in whose homelands our teams live and work: We at Moz acknowledge that our offices in Seattle and Vancouver exist in the traditional, ancestral, current, and unceded lands of Tribes, Nations, and Bands including the dxʷdəwʔabš (Duwamish), suq̀wabš/dxʷəq̓ʷabš (Suquamish), bəqəlšuł (Muckleshoot), sdukʷalbixʷ (Snoqualmie), dxʷlilap (Tulalip), Sḵwx̱wú7mesh (Squamish), Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh), xʷməθkʷəy̓əm (Musqueam), and Stz’uminus Pe…

In today’s episode of Whiteboard Friday, Tom covers a more advanced SEO concept: crawl budget. Google has a finite amount of time it's willing to spend crawling your site, so if you’re having issues with indexation, this is a topic you should care about. Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Happy Friday, Moz fans, and today's topic is crawl budget. I think it's worth saying right off the bat that this is somewhat of a more advanced topic or one that applies primarily to larger websites. I think even if that's not you, there is still a lot you can learn from this in terms of SEO theory that comes abou…

Did you ever turn in a school paper full of vague ramblings, hoping your teacher wouldn’t notice that you’d failed to read the assigned book? I admit, I once helped my little sister fulfill a required word count with analogies about “waves crashing against the rocks of adversity” when she, for some reason, overlooked reading The Communist Manifesto in high school. She got an A on her paper, but that isn’t the mark I’d give Google when there isn’t enough content to legitimately fill them local packs, Local Finders, and Maps. The presence of irrelevant listings in response to important local queries: Makes it unnecessarily difficult for searchers to find what th…

One of the biggest challenges in SEO is trying to convince your client or boss that the competition they face online may not match their legacy competitors and personal grudges. Big Earl across the street at Big Earl’s Widgets may be irritating and, sure, maybe he does have a “stupid, smug face,” but that doesn’t change the fact that WidgetShack.com is eating your lunch (and let’s not even talk about Amazon). To make matters worse, competitive analysis is time-consuming and tedious work, even if you do have access to the data. Today, after years of rethinking how competitive analysis should work (and, honestly, re-rethinking it on many occasions), I’m proud to announce…

Want to use Python, but don't know where to begin? Britney and Pumpkin are here in their second episode as co-hosts with more great tips on how to get started! Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hi, Moz fans. Welcome to another edition of Whiteboard Friday. I'm your host Britney Muller. I was previously Moz's Senior SEO Scientist, and now I am freelance consulting and building some data science programs on the side. This is my very special co-host, Pumpkin. You might remember her from the first Python episode. She's gotten quite a bit bigger. Quarantine was really good to her. She's very health…

Competitive research is a common and necessary task in any marketing landscape. This practice is particularly crucial in digital marketing because the ecosystem rapidly changes and brands constantly battle against each other for users across multiple platforms. In the ideal scenario, performing competitive content research illuminates where your brand’s online content falters compared to competitors. With this information, you can solder the frail links in your marketing strategy and try to usurp the competition with superior content. The results should improve your brand’s content authority, keyword rankings, and organic share of voice. However, competitive researc…

No, please, do read on. This is a post about what has gone wrong with Core Web Vitals and where we stand now, but also why you still need to care. I also have some data along the way, showing how many sites are hitting the minimum level, both now and back at the original intended launch date. At the time of writing, it’s nearly a year and a half since Google told us that they were once again going to pull their usual trick: tell us something is a ranking factor in advance, so that we improve the web. To be fair, it’s quite a noble goal all told (albeit one they have a significant stake in). It’s a well trodden playbook at this point, too, most notably with “mobilegeddo…

It’s common to hear SEOs discuss the “increasing dominance” of big brands in SEO, and how smaller companies just can’t break into the rankings like they used to. Google even put out a “domain diversity” algorithm update a couple of years ago to address the issue, and people like me have shown time and time again how metrics like branded search volume and domain authority — typically signs of a big, well-known company — are key predictors of search performance. This post, though, is to share some surprising data we’ve surfaced at Moz suggesting that, actually, right now is the best time in years to be an outsider in SEO. What is domain diversity? I think there a…

Faced with so many SEO tasks to worry about, how do you know which ones to prioritize? In today's episode of Whiteboard Friday, Ola takes you through the important technical SEO fixes that should be a the top of your audit list. Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hi, Moz fans. I'm Ola King. I work here at Moz, and I'm excited to join you today for another edition of Whiteboard Friday. Today we'll be talking about prioritizing SEO fixes. By now, you are probably already familiar with the concept of technical SEO, and if you aren't, there are a bunch of resources out there, including the Moz blog and…

[HEADING=1]vBulletin 5.6.5 Changes and Updates[/HEADING] The preview version of vBulletin 5.6.5 Alpha is now available for download. Preview versions should not be used on production servers and are released for testing purposes only. [HEADING=1]Front End Changes[/HEADING] [HEADING=2]Answered Topics[/HEADING] Topics can now be marked as "Answered." This is a special status applied to a specific post within the topic. The post that is marked as the Answer will be highlighted and show directly under the starting post in the topic. The ability to mark posts as the Answer in a topic is controlled by permissions. There are three different permissions to control thi…

Due to ongoing server updates we expect downtime for the vBulletin Community Forums. These are as follows: 9/28 - Downtime expected between 10:00am and 12:00pm to copy the forum files to new servers. TBD - Approximately 30-60 minutes of downtime to bring the forums up on new servers. Continue reading...

Greetings everyone, We are pleased to announce the release of phpBB 3.3.5 “Ich bin ein Bertie”. This version is a maintenance release of the 3.3.x branch which introduces a new helper function lang_js() for twig templates and resolves various issues reported in previous versions. The fixes include, among others, further improvements on PHP 8 compatibility as well as some issues with migrations when upgrading or converting a board to the latest version of phpBB. In addition to that, some issues with the database handling for PostgreSQL, e.g. during backups, were also resolved. We also introduced a bit of hardening in the form of disallowing specific UTF8 whitespace …

In today's episode of Whiteboard Friday, Tom Capper walks you through a problem many SEOs have faced: cannibalization. What is it, how do you identify it, and how can you fix it? Watch to find out! Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Happy Friday, Moz fans, and today we're going to be talking about cannibalization, which here in the UK we spell like this: cannibalisation. With that out of the way, what do we mean by cannibalization? What is cannibalization? So this is basically where one site has two competing URLs and performs, we suspect, less well because of it. So maybe we think the sit…

Wouldn't it be nice if the Invision Community editor could re-use whole replies, text snippets, and even reply templates? As we get ready to welcome more customers into our staffed community support area, this feature idea has become a reality to help form personalized replies. Invision Community has a saved actions feature that allows the community team to perform multiple actions on multiple topics. For example, you might want to add a title prefix, move the topic and add a reply. This works great for 'canned' responses and actions, but it is less useful if you want to edit the reply to personalize it. Stock replies allow you to set up entire replies, partial r…