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Having a website that doesn’t convert is a little like having a bucket with a hole in it. Do you keep filling it up while the water’s pouring out — or do you fix the hole then add water? In other words, do you channel your budget into attracting people who are “pouring” through without taking action, or do you fine-tune your website so it’s appealing enough for them to stick around? Our recommendation? Optimize the conversion rate of your website, before you spend on increasing your traffic to it. Here’s a web design statistic to bear in mind: you have 50 milliseconds to make a good first impression. If your site’s too slow, or unattractive, or the wording isn’t cle…

I recently dug into over 50,000 title tags to understand the impact of Google’s rewrite update. As an SEO, this naturally got me wondering how the update impacted Moz, specifically. So, this post will be a more focused examination of a site I have deep familiarity with, including three case studies where we managed to fix bad rewrites. As an author, I take titles pretty personally. Imagine if you wrote this masterpiece: … and then you ended up with a Google result that looked like this: Sure, Google didn’t do anything wrong here, and it’s not their fault that there’s an upper limit on what they can display, but it still feels like something was lost. It’s…

[HEADING=1]vBulletin Mobile Suite 2.6 Changes[/HEADING] Mobile Suite 2.6 is available to be built via the Mobile Publisher. We have included /developer.android.com/platform/technology/app-bundle/"]Android App Bundle | Android Developers">bundle builds[/url], which are required and only used for new apps on the Google Play Store. For updates to existing apps, please continue to use the included apk builds. For iOS Builds, the Apps have been updated to XCODE 12. [HEADING=1]Resolved Issues[/HEADING] Images & Attachements disappear in app built with Xcode 12 List Private Messages as Threads Images uploaded via Android doesn’t display on Android…

XenForo 2.2.7 Released XenForo 2.2.7 is now available for all licensed customers to download. We strongly recommend that all customers running previous versions of XenForo 2.2 upgrade to this release to benefit from increased stability. Notably, XenForo 2.2.7 includes a fix for a potentially significant issue surrounding IP address spoofing in very specific circumstances using previously trusted IP address ranges. Thanks to NamePros for taking the time to report this issue... Read more Continue reading...

While search marketers can get bogged down worrying about high quality content, successful link building strategies, and technically sound sites, when it comes to SEO, we need to take a step back and look at the what and why in order to get results. To that end, Moz's own Ola King walks you through the three main pillars, or as he calls them, "bosses", of SEO work. All of your SEO strategies feed into their demands, but they all need different things. Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hi, Moz fans. I'm Ola King. I work at Moz, and I'm excited to join you today for this edition of Whiteboard F…

“Who has X near me?” This customer FAQ has become all the more important since 2020, with the public relying heavily on the Internet to help them remotely source goods and services while spending as little time as possible on business premises. Google gets this, and is taking one step after another to position itself as the intermediary for this foundational query. Becoming the “transaction layer of the Internet” is how my friend and colleague David Mihm of Near Media describes Google’s aims when it comes to online shopping and the role they plan to play in it. As local businesses everywhere have scrambled to implement e-commerce and delivery features, Google has be…

A brief history of Google’s mission to make the web faster In 2009, by issuing a call to arms to “make the web faster”, Google set out on a mission to try and persuade website owners to make their sites load more quickly. In order to entice website owners into actually caring about this, in 2010 Google announced that site speed would become a factor in its desktop (non-mobile) search engine ranking algorithms. This meant that sites that loaded quickly would have an SEO advantage over other websites. Six years later, in 2015, Google announced that the number of searches performed on mobile exceeded those performed on desktop computers. That percentage continues …

It’s been a minute since our last blog post, but we have cooked up several epic projects in the interim. To refresh your memory, we recently launched a new platform update, 4.6. It includes *takes a deep breath* Achievements, Zapier integration, web app and push notifications, anonymous posting, solved content, the ability to show when a team member has replied, a new health dashboard, spam improvements and more. In the time since, we prepared a few special treats for you. Before we dive into the feature feast, sample our forthcoming website refresh. In the very near future, our entire website will slip into something a little more comfortable. Not only will the loo…

You’ve spent hours learning the most effective SEO tactics, but they won’t be useful if you can’t measure them. Measuring SEO return on investment (ROI) involves two factors: KPIs (key performance indicators) and the cost of your current SEO campaigns. Tracking these key metrics monthly enables you to tweak and optimize your strategy, as well as make educated business decisions. To get the most bang for your buck (or time), consider using Google Analytics (GA) to calculate your ROI. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines. Ways to calcul…

What are responsive search ads? Responsive search ads are very flexible ads that automatically adapt to show the right message to the right customer. You enter multiple headlines and descriptions when creating the ad. Google’s machine learning systems will mix headlines and descriptions and test different combinations of the ads to learn which performs best over time. The most relevant message will be shown to the customer. Responsive search ads are the default ad type in Google Ads Pay Per Click (PPC) search campaigns as of February 18, 2021. This change isn’t surprising, considering Google’s increased focus on automation in Google Ads. Since responsive …

You may already be familiar with STAT Search Analytics and its rank tracking abilities, but did you know it can also help you discover SEO opportunities on a massive scale? In today's Whiteboard Friday, Cyrus shows you how to dig into STAT to do just that. Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hi, everybody. Welcome. My name is Cyrus. Today the thing I want to talk about is how to use STAT to find SEO opportunities at scale, and I mean massive scale. Now a lot of you have probably heard of STAT. You may know that it has an excellent reputation. But it's possible you haven't actually used it or ha…

We have just released new versions of our products: WoltLab Suite 5.4.6 WoltLab Suite 5.3.13 WoltLab Suite 5.2.15 WoltLab Suite 3.1.23 Stability releases (also known as "minor releases") aim to solve existing problems in the current version. Like every stability release, they do not introduce new features; It is strongly recommended to apply these updates. How to Apply Updates Open your Administration Control Panel and navigate to Configuration > Packages > List Packages. Please click on the button Search for Updates located in the right corner above the package list. Notable Changes The list below includes only significant changes, minor…

Wir haben soeben Updates für unsere Produkte freigegeben: WoltLab Suite 5.4.6 WoltLab Suite 5.3.13 WoltLab Suite 5.2.15 WoltLab Suite 3.1.23 Stabilitäts- und Fehlerbehebungsversionen (auch bekannt als "minor releases"), beseitigen ausschließlich Fehler in der aktuellen Version und führen keine neuen Funktionen ein. Es wird ausdrücklich empfohlen, diese Updates anzuwenden. Aktualisierung einer bestehenden Installation Öffnen Sie die Administrationsoberfläche und rufen Sie den Menüpunkt Konfiguration > Pakete > Pakete auflisten auf. Klicken Sie dann auf den Button Updates suchen, diesen finden Sie rechts oberhalb der Paketauflistung. Bedeutende …

The next XenForo Insights episode, covering the topic of community management, will be at 9am CST / 3pm GMT on Thursday, February 25th 2021 via Zoom. These are the details for the webinar: Read more Continue reading...

XenForo 2.2.4 Released Exactly ten years and a day since the very first stable release of XenForo, we are happy to present a new release to increase the reliability and performance of XenForo. XenForo 2.2.4 is now available for all licensed customers to download. We strongly recommend that all customers running previous versions of XenForo 2.2 upgrade to this release to benefit from increased stability. One-click upgrade to XenForo 2.2.4 Directly from... Read more Continue reading...

The next XenForo Insights episode, continuing the topic of community management, will be at 9am Central / 3pm UK time on Friday, April 2nd 2021 via Zoom. Please do come and join us live on Friday 2nd if you can, but if you can't, you can catch up with what's been discussed when the episode is published to YouTube, as episode 4 now has. Continue reading...

The next XenForo Insights episode, on the topic of All Things Add-on, will be at 9am Central / 3pm UK time on Thursday, May 6th 2021 via Zoom. Please do come and join us live on Thursday 6th if you can. In the meantime, you can now digest Episode 5 - Community Management Part 2 at your leisure. Continue reading...

XenForo 2.2.5 is now available for all licensed customers to download. We strongly recommend that all customers running previous versions of XenForo 2.2 upgrade to this release to benefit from increased stability. This release changes the default CAPTCHA method from reCAPTCHA to hCaptcha. If you were using the default CAPTCHA settings, you will automatically be switched over to hCaptcha. If you provided your own reCAPTCHA keys or chose a different CAPTCHA method, your existing CAPTCHA... Read more Continue reading...

For many years, XenForo has used reCAPTCHA as its default CAPTCHA provider to help mitigate spam and bot actions without requiring our customers to go through additional configuration. However, we have recently been informed that restrictions may be placed on the reCAPTCHA key included in XenForo. This may lead to CAPTCHAs not being enforced or failing to validate. If you have not changed the default CAPTCHA method, to avoid disruption, we urge customers to take one of the actions below to... Read more Continue reading...

The next XenForo Insights episode, on the subject of Communicating with your users, will be live at 9am Central | 3pm UK | 1400 UTC on Thursday, June 24th 2021 via Zoom. Please do come and join us live on Thursday 24th if you can. Episode 6 - All Things Add-on is now available to view at our usual YouTube channel. Read more Continue reading...