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In today’s episode of Whiteboard Friday, Moz’s own SEO expert, Tom Capper, talks about the untapped organic traffic opportunity that is Google Discover. Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Happy Friday, Moz fans, and today's topic is going to be Google Discover. Now this is a massive opportunity that I think a lot of sites have been sleeping on. It's been out for about three years now, and the sites that are taking it seriously, I've seen quite a few recently that are now getting more traffic from Google Discover than they are from organic. What is Google Discover? So hopefully that gives …

Marketers love graphs. Oftentimes, however, we visualize complex data in a way that can be unintentionally misleading. The graph trends upwards but is the data the right metric to be plotting? Are we choosing data that genuinely conveys the state of play, or just information that supports our case? We have reams of data at our fingertips, and using that to support business cases or budget increases is paramount. How do you do this in a way that conveys truth to a less-knowledgeable audience? When presenting results to stakeholders, marketers will often find themselves talking to people who don't understand the metrics to the same degree. Let’s make smart choices in …

It can be hard to navigate the B2B marketing landscape. Today, guest host Austin Peachey walks you through the stops on the roadmap that his team at Obility uses to create successful B2B SEO strategies. Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hey there, Moz fans, and welcome to another edition of Whiteboard Friday. I'm Austin Peachey, SEO manager at Obility, a Portland-based B2B marketing agency. Working for a B2B-focused agency, I know it can be hard to navigate the B2B marketing landscape. If you want to succeed in B2B SEO, you need to make sure you follow the proper steps. Today, I'm going to wa…

Should you always expect a traffic drop during a site/URL migration, even a temporary one? In case you didn't notice, Moz recently launched a shiny new SEO Q&A platform for all the world to see, explore, and use to learn about SEO. Originally launched as a private feature for Pro members many years ago, the Q&A was opened for public — and search engine — viewing back in 2011. In the years since, it grew to over 60,000 posts covering every SEO topic imaginable, and tens of millions of page views. For a long time, a significant portion of Moz's organic traffic came from the Q&A. Sadly, though, as often happens, over time the Q&A saw serious n…

When it comes to e-commerce platforms, there are few that are more robust than Magento. Due to its power and customizability, Magento is still the go-to e-commerce platform for retailers. This is especially true for enterprise stores. Magento is utilized by many enterprise sites such as American Express, Ford, Puma, Xerox, and more. In 2019, it was estimated that Magento accounted for 30% of the e-commerce market share. Using BuiltWith data, we can see that 1.04% of the top 1 million sites utilize the platform, and Magento’s share of the market grows to 1.77% in the top 10,000 sites. If you’re an SEO working in the e-commerce space, it’s going to be important…

We have just released new versions of our products: WoltLab Suite 5.4.4 Stability releases (also known as "minor releases") aim to solve existing problems in the current version. Like every stability release, they do not introduce new features; It is strongly recommended to apply these updates. How to Apply Updates Open your Administration Control Panel and navigate to Configuration > Packages > List Packages. Please click on the button Search for Updates located in the right corner above the package list. Notable Changes The list below includes only significant changes, minor fixes or typos are generally left out. WoltLab Suite Blog …

Wir haben soeben Updates für unsere Produkte freigegeben: WoltLab Suite 5.4.4 Stabilitäts- und Fehlerbehebungsversionen (auch bekannt als "minor releases"), beseitigen ausschließlich Fehler in der aktuellen Version und führen keine neuen Funktionen ein. Es wird ausdrücklich empfohlen diese Updates anzuwenden. Aktualisierung einer bestehenden Installation Öffnen Sie die Administrationsoberfläche und rufen Sie den Menüpunkt Konfiguration > Pakete > Pakete auflisten auf. Klicken Sie dann auf den Button Updates suchen, diesen finden Sie rechts oberhalb der Paketauflistung. Bedeutende Änderungen Bitte beachten Sie, dass die unten stehende Liste n…

What a treat to experience three days of deep learning at MozCon Virtual 2021 with some of the world’s most respected digital marketing professionals. While only one of the sessions was specifically focused on local business strategy, it’s my local SEO bias to see everything through that lens. I took pages of notes of tips that I know will have tremendous applicability for local business owners and their marketing partners. The MozCon 2021 video bundle is now on sale for anyone who couldn’t make it to the conference, and today I’d like to give you a taste of what you stand to learn from some of the most relevant and exciting presentations, which you can put to work for…

With so much content online, search engines like Google are in overdrive trying to read it all and rank it properly. While keyword research and relevant content is still key, your authority on a subject matter is coming into question more and more. Users themselves have started to use queries that are longer form, in fact, 29.13% of keywords with 10,001+ monthly searches are made up of three or more words. With the growth of conversational search intent, pillar page strategies have entered the scene to fulfill those queries. By providing umbrella-like content, pillar pages and topic clusters allow for easy categorization and clear indication of authority. Sounds ea…

We're looking to hire a Sales Representative for the vBulletin Team. This position can be a remote permission or work out of our El Segundo, CA office. Prior sales experience is a plus but not required. New hires are fully trained. Duties includes but are not limited to: Answering questions about the vBulletin products via email and telephone. Process purchases through our systems. Helping prospective customers with purchases. Helping Customers with account updates including license transfers. Screen technical support calls before forwarding to support. If you are interested or want to more information about the position please email support@vbulletin.com or …

Hiring SEOs has never been more necessary and more competitive. The pandemic catapulted e-commerce growth, with online spending up 44% in 2020. As more businesses rely on their online presence, the more necessary SEOs become to help them grow their visibility. The proof is in the data: SEO job postings increased significantly during the pandemic. Source: Backlinko SEO Jobs Report But the supply does not appear to be keeping up with demand. In a recent Twitter poll, I asked if there was a shortage of SEO talent. The results skewed “yes”, and comments from industry veterans showed this is likely the case. With the demand being this high, where do you…

The laws and best practices around website accessibility can seem forbiddingly complex at first sight. Unhelpfully, there are also several myths and half-truths in circulation, which can muddy the waters and give companies a false sense of security about the accessibility of their digital content. It’s vital to make sure your website is accessible to people with disabilities, so the goal of this short blog post is to bust some of the more common myths and get you on track for compliance! What is website accessibility, and why should you care? Website accessibility is the practice of making your website usable by the widest possible group of people, regardless of t…

Content audits: the brief report generated as part of your pitching process and then forgotten about, or perhaps a small section of your broader SEO audit. These two words will mean different things to different marketers, and the time you assign to this project will also vary depending on how much value you put into your content strategy. It's true that copywriting and content marketing fall under the umbrella of SEO, but if you want to get the most out of your efforts, you need to look at content creation as a department all its own. While it can aid SEO, PPC, and social media strategies, content has its own set of roles and goals to accomplish. Therefore, a content …

Welcome back to Whiteboard Friday! In today's episode, guest host and small business SEO expert Claire Carlile walks you through the what, why, where, and how of UTM tagging for your GMB profiles. Editor's note: Beginning at 1:49, when Claire mentions "referral traffic", it should be "referral information". Click on the whiteboard image above to open a larger version in a new tab! Video Transcription Hey, Moz fans, and welcome to another edition of Whiteboard Friday. Do you have a Google My Business listing or do you work with clients that have Google My Business listings, and do you want to know more about the value of the traffic that Google My Busine…

We have just released new versions of our products: WoltLab Suite 5.4.2 Stability releases (also known as "minor releases") aim to solve existing problems in the current version. Like every stability release, they do not introduce new features; It is strongly recommended to apply these updates. How to Apply Updates Open your Administration Control Panel and navigate to Configuration > Packages > List Packages. Please click on the button Search for Updates located in the right corner above the package list. Notable Changes The list below includes only significant changes, minor fixes or typos are generally left out. WoltLab Suite C…

Wir haben soeben Updates für unsere Produkte freigegeben: WoltLab Suite 5.4.2 Stabilitäts- und Fehlerbehebungsversionen (auch bekannt als "minor releases"), beseitigen ausschließlich Fehler in der aktuellen Version und führen keine neuen Funktionen ein. Es wird ausdrücklich empfohlen diese Updates anzuwenden. Aktualisierung einer bestehenden Installation Öffnen Sie die Administrationsoberfläche und rufen Sie den Menüpunkt Konfiguration > Pakete > Pakete auflisten auf. Klicken Sie dann auf den Button Updates suchen, diesen finden Sie rechts oberhalb der Paketauflistung. Bedeutende Änderungen Bitte beachten Sie, dass die unten stehende Liste n…

What is on-page SEO? On-page SEO is when you blend the art of writing with the science of SEO to rank individual pages for specific keywords. On-page SEO includes everything from meta tags, content format, and keyword optimization to get your content found by search engines and move your audience to convert with you. While it’s only one part of the equation, on-page SEO guides your content to match customer intent, user engagement, and tactics to increase conversions. You need to have a map on you before you head out to the forest if you don't want to get lost. Just like hiking, you need to have a good idea of where you're going if you want to stay on track to …

Where should you start with technical SEO? Technical SEO work ensures that the time you’ve spent on on- and off-page SEO pays off — if a website can’t be crawled and indexed, the content on that site can’t rank no matter how high-quality or link-worthy it is. For that reason, SEO pros know that a comprehensive search marketing strategy should include periodic audits of a website’s technical health and its opportunities for improvement. But as you uncover these opportunities, how do you know which ones are most important? What information can you provide to your managers and web developers so that they know which issues deserve their time and attention? Every website…

Many marketers approach Search Engine Result Page (SERP) features from the wrong angle. Instead of asking what you can do to rank for SERP features, ask what SERP features can do to inform your content strategy. By flipping this thought process, you can build a successful content strategy that speaks to your audience at every stage of the buyer’s journey, using the most efficacious language and content format. SERP features are designed to provide users with the most relevant answers to their questions, and they’re formatted to package this information in the best way possible. In other words, the exact language and format of each SERP feature is the most accurate repr…

WoltLab Suite 3.1 erschien am 10. Februar 2018, und am 29. Dezember 2021, zwei Jahre nach der Veröffentlichung des Nachfolgers WoltLab Suite 5.2, wird die garantierte Unterstützung dieser Version eingestellt. Wir werden die Produkte der WoltLab Suite 3.1-Reihe noch für einige Zeit mit Sicherheitsupdates versorgen, bevor diese Versionen endgültig eingestellt werden. Ende der Unterstützung von WoltLab Suite 5.2 Alle Lizenzen für WoltLab Suite 5.2 besitzen ohne Ausnahme Zugang zur WoltLab Suite 5.3. Durch eine Aktualisierung noch bestehender WoltLab Suite 5.2-Instanzen auf die aktuellere Version 5.3 können wir uns besser auf die Pflege dieser Version konzentriere…