Topics

The next XenForo Insights episode, continuing the topic of All Things Add-on, will be at 9am Central / 3pm UK time on Thursday, May 6th 2021 via Zoom. Please do come and join us live on Thursday 6th if you can. In the... Read more Continue reading...

http://feeds.feedburner.com/~r/MozBlog/~4/WU1E9c6ASvA Continue reading...

http://feeds.feedburner.com/~r/MozBlog/~4/2DE-aWb1mIE Continue reading...

http://feeds.feedburner.com/~r/MozBlog/~4/e_zmwVPHAwI Continue reading...

http://feeds.feedburner.com/~r/MozBlog/~4/BNEv1IytyXM Continue reading...

http://feeds.feedburner.com/~r/MozBlog/~4/YEhRKvhMms0 Continue reading...

http://feeds.feedburner.com/~r/MozBlog/~4/1z4BhF17uv4 Continue reading...

http://feeds.feedburner.com/~r/MozBlog/~4/SGU479uSwwI Continue reading...

http://feeds.feedburner.com/~r/MozBlog/~4/VlcPkm5E48A Continue reading...

http://feeds.feedburner.com/~r/MozBlog/~4/9uql2zGAtkQ Continue reading...

Posted by Cyrus-Shepard Is a high bounce rate bad? The answer is: it depends, but yes, sometimes it can be. Is a high bounce rate bad for SEO? That’s where it gets a little more complicated. In this week’s episode of Whiteboard Friday, Cyrus gives you seven easy SEO tips to address your bounce rate, and increase engagement and satisfaction to make your users happier. http://moz.com/cms/blog/WBF-7-Dead-Simple-Ways-to-Reduce-Bounce-Rate-Whiteboard.jpg?mtime=20210325115458&focal=none Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Welcome, Moz fans, to a new edition of Whiteboard Friday. My na…

Posted by Nadya_Khoja The events of 2020 have shown us just how important empathetic marketing is for businesses both large and small. The world has changed and businesses need to adapt to the new needs of their customers if they want to grow. The best way to do that is through empathy. What is empathetic marketing? Empathy is the ability to see events and situations from another’s perspective — to put yourself in their shoes. For brands, empathetic marketing is about seeing the world through the user’s point of view. It helps you place the customer at the center of your marketing strategy and work outwards. But it’s important to remember that being empathet…

Community sharing is community caring. Take it from me: prominently curating your members’ content will profoundly accelerate growth. It’s also pretty darn fun. I’ve run my company, BreatheHeavy, since 2004. While many online businesses shuttered because of social media’s looming presence, mine thrived because of the community. Full disclosure? I had no idea creating a community back in 2004 would become the not-so-secret ingredient to staying alive. Ahh, if only I knew then what I know now. Hindsight is 20/20 (that number gives me anxiety, am I right?), but I never fully understood or appreciated how immensely game-changing community building is. Related: The…

Posted by Brie-E-Anderson Website analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that can be used as a strategy tool? In this post, we are going to quickly look at three very specific, very actionable Google Analytics views for uncovering SEO opportunities. Track Core Web Vitals Google has verified that Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) are now part of the Page Experience ranking factor. These metrics together make up Core Web Vitals. This topic h…

Posted by cheryldraper Come one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door. Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking it to the next level with exclusive performances by world-renowned local SEO jugglers, automation acrobats, link building magicians, and so much more! We know SEO doesn't stop — searchers keep on searching, and marketers need to stay on their toes to meet their needs. (Cue the tightrope walkers!) Join Ringmaster Roger and marketing experts from arou…

The next XenForo Insights episode, continuing the topic of community management, will be at 9am Central / 3pm UK time on Friday, April 2nd 2021 via Zoom. Please do come and join us live on Friday 2nd if you can, but if... Read more Continue reading...

Posted by Dr-Pete Marketers can get caught up in specific metrics, focusing on those data points that make you look good in reporting, but don’t help you understand your performance. In this week’s episode of Whiteboard Friday, Dr. Pete discusses the vanity we bring to the metrics we track, and how to take a better, more realistic view of your results. http://moz.com/cms/blog/WBF-Every-Metric-is-a-Vanity-Metric-Whiteboard.jpg?mtime=20210318113036&focal=none Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, everybody. Welcome to another edition of Whiteboard Friday. I'm Dr. Pete, the M…

Posted by SarahBird We condemn the horrific acts of hate and violence targeting the Asian American and Pacific Islander (AAPI) community, which culminated in the tragic mass shooting in Georgia on March 17th. We mourn the loss of life and grieve with the families that have been broken by this latest racist, misogynistic hate crime. This is not an isolated incident. We must acknowledge the widespread examples of violence and prejudice, bigotry, and intolerance that have been building for some time. We've seen attacks on elders in the Asian community. Children face bullying from peers. There has been workplace discrimination, street harassment, violence, and vandalism…

Posted by MiriamEllis Google must be one of the most experimental enterprises the world has ever known. When it comes to the company’s local search interfaces, rather than rolling them all out as a single, cohesive whole, they have emerged in piecemeal fashion over two decades with different but related feature sets, unique URLs, and separate branding. Small wonder that confusion arises in dialog about aspects of local search. You, your agency coworkers, and your clients may find yourselves talking at cross-purposes about local rankings simply because you’re all looking at them on different interfaces! Such is certainly the case with Google Maps vs. the object we ca…

Posted by Dr-Pete On February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. Like any responsible data scientist, I waited to make sure it wasn't a fluke, did my homework, and published when I was sure I was onto something. Then, this happened (30-day view): http://d1avok0lzls2w.cloudfront.net/uploads/blog/fs-holiday-1-25307.png C'MON, GOOGLE! I did all these beautiful analyses, found a lovely connection between Featured Snippet losses, YMYL queries, and head terms, and then you go and make me look like a chump?! Is there anything we can learn from this strange turn of events? Do I really need this stress? Should I just g…