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The next XenForo Insights episode, continuing the topic of community management, will be at 9am CST / 3pm GMT on Friday, March 19th 2021 via Zoom. Please do come and join us live on Friday if you can, but if you... Read more Continue reading...

Posted by cml63 One of the great things about doing SEO at an agency is that you're constantly working on different projects you might not have had the opportunity to explore before. Being an SEO agency-side allows you to see such a large variety of sites that it gives you a more holistic perspective on the algorithm, and to work with all kinds of unique problems and implementations. This year, one of the most interesting projects that we worked on at Go Fish Digital revolved around helping a large media company break into Google’s Top Stories for major single-day events. When doing competitor research for the project, we discovered that one way many sites appear…

Posted by MiriamEllis Google My Business is both a free tool and a suite of interfaces that encompasses a dashboard, local business profiles, and a volunteer-driven support forum with this branding. Google My Business and the associated Google Maps make up the core of Google’s free local search marketing options for eligible local businesses. Today, we’re doing foundational learning! Share this simple, comprehensive article with incoming clients and team members to get off on the right foot with this important local business digital asset. An introduction to the basics of Google My Business http://d2v4zi8pl64nxt.cloudfront.net/what-is-google-my-business/604bbd…

Posted by Moberstein I’m completely fascinated by Google’s Discover Feed. Besides the fact that it serves highly-relevant content, it also seems beyond the reach of being gamed. In a way, it almost seems beyond the reach of pure SEO (which makes it downright tantalizing to me). It all made me want to understand what makes the feed tick. So I did what any sensible person would do. I spent the better part of two months running all sorts of queries in all sorts of different ways to see how it impacted my Discover Feed. Here are my ramblings. My approach to analyzing Google’s Discover Feed Let me explain what I did and how I did it, to both give you a bett…

Posted by Cody_McDaniel It’s no secret that B2B marketing is different than B2C. The sales cycle is longer, there are multiple stakeholders involved, and it’s usually more expensive. To market effectively, you need to create content that helps, educates, and informs your clientele. The best way to do that is to identify the keywords that matter most to them, and build out content accordingly. To find out how, watch this week's episode of Whiteboard Friday! http://moz.com/cms/blog/WB-Fridays-Selecting-Meaningful-B2B-SEO-Keywords-Whiteboard.png?mtime=20210311111837&focal=none Click on the whiteboard image above to open a high resolution version in a n…

Posted by M.Cole Gaining insight from data you’ve gathered is vital to the success of your SEO efforts, allowing you to monitor your performance over time and make strategic changes where necessary. One of the Moz onboarding team's goals is to make sure you’re getting the most out of your Moz Pro data. Most of the time, that will involve providing insight within the tool. But you can also get great insight from exported Moz Pro data. To help ensure that you’re doing all you can to maximize the value of your exported data, we’ve created a handy collection of Daily SEO Fix videos. Remember, if you’d like to speak directly with a member of our onboarding team, you c…

Posted by morgan.mcmurray It’s no secret that SEO relies heavily on technical components to drive site rankability, and with so many emerging technologies, new tools, and metrics (*cough* Core Web Vitals *cough*), you might be wondering whether these constant updates will affect your more technical work. To find out more about the state of technical SEO in 2021, we asked seven industry experts for their thoughts. The overwhelming answer? Keep doing what you’re doing. “The core essentials in 2021 will remain about the same — every SEO needs to understand the fundamentals of crawling vs. indexing and the technical basics that have to be met before a site can rank,”…

MyBB 1.8.26 is now available, and is a security release. 6 security vulnerabilities addressed: High risk: Nested Auto URL persistent XSS (advisory) — reported by Simon Scannell & Carl Smith Medium risk: Theme properties SQL injection (advisory) — reported by Simon Scannell & Carl Smith Medium risk: Poll vote count SQL injection (advisory) — reported by Devilshakerz (MyBB Team) Medium risk: Forum Management SQL injection (advisory) — reported by Devilshakerz (MyBB Team) Medium risk: Usergroups SQL injection (advisory) — reported by Devilshakerz (MyBB Team) Low risk: Custom moderator tools reflected XSS (advisory) — reported by Devilshakerz (MyBB Team) …

Moderation feels a bit like an outdated term created pre-social media, but it stuck. We’d like to re-frame your thinking in terms of guiding your community versus moderating it. Guidance is an essential component to any thriving community because it creates structure and boundaries for the community. Oftentimes, people think community guidance is about restriction, but in reality it allows your community to express itself in a healthy way. All communities run into issues unless there are clear guidelines laid out for all members. It only takes a couple of toxic trolls to bring down an entire community of thousands of members. As a community leader, it's…

XenForo 2.2.4 Released Exactly ten years and a day since the very first stable release of XenForo, we are happy to present a new release to increase the reliability and performance of XenForo. XenForo 2.2.4 is now available for all licensed customers to download. We strongly recommend that all customers running previous versions of XenForo 2.2 upgrade to this release to benefit from increased... Read more Continue reading...

Posted by meghanpahinui What is duplicate content, and why is it a concern for your website? Better yet, how can you find it and fix it? In this week's episode of Whiteboard Friday, Moz Learn Team specialist, Meghan, walks through some handy (and hunger-inducing) analogies to help you answer these questions! http://moz.com/cms/blog/Mpahinui-Duplicate-Content-WBF.PNG?mtime=20210303150012&focal=none Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Meghan, and I'm part of the Learn Team here at Moz. Today we're going to tal…

Posted by CrystalontheWeb Structured data is one of the most effective ways to increase the visibility of your website content and increase the sustainability of your SEO as Google implements regular updates to the SERP environment. Over the last five years, many of Google’s most game-changing SERP features have been driven by the use of structured data from across the web. Google for Jobs, Google Shopping, how-to instructions, recipe cards, knowledge panels, and other rich snippets all include content from sites with structured data. So, when we think about how small and medium-sized enterprises (SMEs) can compete in today's ever-evolving SERP landscape, time and t…

Posted by OeuyownK As a Senior Analytics Strategist working at an agency with clients across industries, I’ve seen wildly contrasting performance throughout the pandemic. Certain online retailers and auto sites were far surpassing any historical performance, while others had to cut back budgets significantly. The variances in revenue performances also empirically correlated with time frames when the public received more support, in the form of stimulus checks. My team at Portent conducted the study detailed below to verify our hypotheses that the pandemic caused revenue increases in online retailers and auto industries, and that those spikes correlated with stimulus…

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Gen Z's presence is also growing in the marketing industry itself and, as such, learning how to work with and appeal to these young people is a critical step to take sooner rather than later. Who is Generation Z? Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. Although the purported birth years of this generation vary across different sources, Pew Research re…

Posted by Greg_Gifford While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward. http://moz.com/cms/blog/WBF-Google-Posts-Whiteboard.jpg?mtime=20210224152506&focal=none Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Fridays. I'm Greg Gifford, the Vice President of Search at SearchLab, a boutique digital marketing agency specializing in loc…

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. Here's a two-week view (February 10-23): http://d1avok0lzls2w.cloudfront.net/uploads/blog/fs-drop-2021-1-23626.png Here's a 60-day view, highlighting this historic low-point in our 10K-keyword data set: http://d1avok0lzls2w.cloudfront.net/uploads/blog/fs-drop-2021-2-25837.png I could take the graph back further, but let's cut to the chase — this is the lowest prevalence rate of Featured Snippets in our data set since we started collecting reliable data in the summer of 2015. Are we losing our minds? …

Posted by AndrewMiller Too often, we assume that SEO best practices will work in any industry against any competitive set. But most best practices go untested and may not be “best” in every situation. We all know that tactics that worked in 2020 won’t necessarily move the needle in 2021 as Core Web Vitals (CWV) and other signals shuffle to the front. We have to do better for our businesses and our clients. I’m a data nerd at heart with lots of battle scars from 15 years in SEO. The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I found some surprising correlations, and just as importantly, built a methodology and data set that ca…

Wir haben soeben Updates für unsere Produkte freigegeben: WoltLab Suite 5.3.5 WoltLab Suite 5.2.13 WoltLab Suite 3.1.21 WoltLab Suite 3.0.27 WoltLab Community Framework 2.1.24 pl 3 (*) Stabilitäts- und Fehlerbehebungsversionen (auch bekannt als "minor releases"), beseitigen ausschließlich Fehler in der aktuellen Version und führen keine neuen Funktionen ein. Es wird ausdrücklich empfohlen diese Updates anzuwenden. (*) Das Update für WoltLab Community Framework 2.1 umfasst lediglich einen Hinweis in der Administrationsoberfläche. Mit diesem sollen Betreiber aktiv darauf aufmerksam gemacht werden, dass die Sicherheitsunterstützung bereits abgelaufen …

As we approach the release of Invision Community 4.6, I wanted to take you through some improvements for using Invision Community on a mobile device. Web push notifications For some time, we've used the local browser notification API to show users notifications. There's a big drawback though: users had to have the site open in a tab for these to work. This is particularly problematic for mobile devices. In 4.6, we've added support for the WebPush API, which allows sites to push notifications to users' browsers & devices even if the site isn't open - or even if the device is asleep. We already have support baked in for push notifications via our beta mobile…

Harness the force as a community leader. A long time ago in the Interwebs far, far away... I proudly signed off all my posts and emails with the title: Owner, Administrator. Anyone in a 10-mile digital radius from me was made well aware: I AM AN OWNER AND ADMINISTRATOR. I AM IMPORTANT I PROMISE. I OWN AND ADMINISTRATE!!! Granted I held off on the all-caps, but still. My assertion permeated throughout all areas of my online presence. Though well-intentioned, my identity as an administrator pushed me away from the community I fostered. I focused more on growing the group rather than being part of the group, thus creating an unspoken hierarchy …