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Posted by MiriamEllis http://d2v4zi8pl64nxt.cloudfront.net/small-business-saturday-2020/5fa07aa15118b5.03059559.jpg Image credit: Elvert Barnes “Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest I encountered this quote from a restaurateur on the American Express Small Business Saturday website, and just these few words called a vivid image to my mind: local business owners and customers gazing together toward the horizon, hoping to pierce the clouds of COVID-19 and see them clearing away, revealing communities that are still standing, and still capable of sustaining our hometowns, our …

Posted by ColanNielsen 2020 has been a busy year for Google My Business (GMB). Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic. At Sterling Sky, we think it’s important to keep track of all the changes that happen in the local search space in general, and that impact GMB specifically. So far in 2020 we are up to 54 changes. As you can tell, changes that impact Google My Business came at a fast pace — and at high volume — in 2020. In this post, I highlight the changes I think were most important in each month of this year, so far. For an exhaustive list of all the updates that have been made, check out this time…

Posted by Cyrus-Shepard Are you using internal links to their full potential? Probably not. Luckily, Cyrus is here with five tips to help you boost your internal linking strategy — and your site performance — in this brand new Whiteboard Friday. Resources for further reading: • Should SEOs Care About Internal Links? • Internal Linking Best Practices http://d1avok0lzls2w.cloudfront.net/uploads/blog/wb-fridays-13-blank-wb-1469926.jpg Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans! Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard, and today we are talkin…

Greetings everyone, We are pleased to announce the release of phpBB 3.3.2 "From Bertie with Love". This version is a maintenance and security release of the 3.3.x branch which fixes one security issue, introduces further hardening, and resolves various issues reported in previous versions. Previous versions of phpBB starting with 3.2.0 adjusted the way formatting was removed in the strip BBCode function. If this function was used in extensions it could potentially lead to HTML entities being decoded and encoded unexpectedly and therefore result in reflected XSS. We’d like to thank n0bodysec for responsibly disclosing this to us. Further hardening has been introdu…

Greetings everyone, We are pleased to announce the release of phpBB 3.2.11 "The Name of the Bertie". This version is a security release of the 3.2.x branch which fixes one security issue, and introduces further hardening. Previous versions of phpBB starting with 3.2.0 adjusted the way formatting was removed in the strip BBCode function. If this function was used in extensions it could potentially lead to HTML entities being decoded and encoded unexpectedly and therefore result in reflected XSS. We’d like to thank n0bodysec for responsibly disclosing this to us. Further hardening has been introduced to the ACP configuration settings for the Jabber functionality. T…

Posted by Paddy_Moogan Link building campaigns shouldn't have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this informative and enduringly relevant 2018 edition of Whiteboard Friday, guest host Paddy Moogan shares strategies to achieve sustainable link building, the kind that makes your content efforts lucrative far beyond your initial campaigns for them. http://d2v4zi8pl64nxt.cloudfront.net/sustainable-link-building/5acf9e2fe6ee71.49569665.jpg Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, Moz fans. Welcome to Whiteboard Friday. I'm n…

Wir sind stolz darauf, den nächsten öffentlichen Release Candidate-Version der WoltLab Suite 5.3 anzukündigen. Aufbauend auf dem Erfolg der Version 5.2 haben wir viele durchdachte Verbesserungen und nützliche neue Funktionen einfließen lassen, um auch weiterhin die bestmögliche Lösung für Ihre Community zu bieten. Systemvoraussetzungen Für die Installation und Nutzung von WoltLab Suite 5.3 müssen die folgenden Voraussetzungen erfüllt sein: Webserver mit PHP 7.0.22 oder neuer (PHP 7.4+ empfohlen) MySQL 5.5.35 (oder neuer) / MariaDB 5.5.47 (oder neuer) / MariaDB 10.0.22 (oder neuer) Aktueller Webbrowser (Chrome 85+, Firefox 81+, Safari 13+, Microsoft Edge 85+)…

Posted by AndrewDennis33 There’s gold in them thar SERPs…gold I tell ya! Now, whether that phrase takes you back to a simpler (maybe? I don’t know, I was born in the 80s) time of gold panning, Mark Twain, and metallurgical assay — or just makes you want some Velveeta shells and liquid gold (I also might be hungry) — the point is, there is a lot you can learn from analyzing search results. Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). But these mountains aren’t just for climbing — there are numerous “nuggets” of information to be mined from the SERPs that can help us on our journey to t…

Posted by MiriamEllis The Internet can be a great connector, but sometimes, it acts as a barrier. Your local business receives a negative review, and the slate-colored words on the bland white screen can seem so cold, remote. You respond, but the whole interaction feels stilted, formal, devoid of face-to-face human feelings, like this: http://d1avok0lzls2w.cloudfront.net/uploads/blog/reviewsentimentanalysis4-18899.jpg At least when a complaint occurs via phone, the tone of a customer’s voice tells you a bit more and you can strive to respond with an appropriate vocal pitch, further questions, soothing, helping, maybe resolving. Still, if you’re working off a f…

Posted by JoyHawkins With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings. http://d1avok0lzls2w.cloudfront.net/uploads/blog/wb-fridays-google-my-business-blank-wb-947140.jpg Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription…

Posted by Dr-Pete Back in the spring of 2017, I wrote that HTTPS results made up half of page-one Google organic URLs. In over three years, I haven't posted an update, which might lead you to believe that nothing changed. The reality is that a whole lot changed, but it changed so gradually that there was never a single event or clear "a-ha!" moment to write about. Now, in the fall of 2020, HTTPS URLs make up 98% of page-one organic results in the MozCast 10,000-keyword tracking set. Here's the monthly growth since April 2017: http://d1avok0lzls2w.cloudfront.net/uploads/blog/https-2020-1-28443.png There was a bump in HTTPS after October 2017, when Google announ…

Posted by MiriamEllis The COVID-19 pandemic has upended the way we engage with local businesses. We're ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways businesses market themselves online? We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time. For more local insights, download our State of Local SEO Industry Report. 1. 70% of local marketers reported marketing budget cuts due to COVID-19, leading mark…

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Posted by Cyrus-Shepard When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this popular and informative episode of Whiteboard Friday. [Note: #3 isn't covered in the video, but we've included in the post below. Enjoy!] http://d1avok0lzls2w.cloudfront.net/uploads/blog/rm7a9928-1-1562685.jpg Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcom…

Posted by BarryYim With listing and reputation management so essential for local businesses — especially in 2020 — we’re introducing new Moz Local plans that give you more options for review monitoring, review management, and social posting, depending on your needs. While it’s always been important for local businesses to have accurate and complete online listings, it’s even more crucial in today’s environment. Google found that searches for “in stock” grew more than 70% globally in late Q1, indicating people were shopping locally more often, and Nextdoor found that 72% of their members believe they will frequent local businesses more after the crisis is over. Bu…

Wir sind stolz darauf, die erste öffentliche Release Candidate-Version der WoltLab Suite 5.3 anzukündigen. Aufbauend auf dem Erfolg der Version 5.2 haben wir viele durchdachte Verbesserungen und nützliche neue Funktionen einfließen lassen, um auch weiterhin die bestmögliche Lösung für Ihre Community zu bieten. Systemvoraussetzungen Für die Installation und Nutzung von WoltLab Suite 5.3 müssen die folgenden Voraussetzungen erfüllt sein: Webserver mit PHP 7.0.22 oder neuer (PHP 7.4+ empfohlen) MySQL 5.5.35 (oder neuer) / MariaDB 5.5.47 (oder neuer) / MariaDB 10.0.22 (oder neuer) Aktueller Webbrowser (Chrome 85+, Firefox 81+, Safari 13+, Microsoft Edge 85+) …

Wir sind stolz darauf, die zweite öffentliche Beta-Version der WoltLab Suite 5.3 anzukündigen. Aufbauend auf dem Erfolg der Version 5.2 haben wir viele durchdachte Verbesserungen und nützliche neue Funktionen einfließen lassen, um auch weiterhin die bestmögliche Lösung für Ihre Community zu bieten. Systemvoraussetzungen Für die Installation und Nutzung von WoltLab Suite 5.3 müssen die folgenden Voraussetzungen erfüllt sein: Webserver mit PHP 7.0.22 oder neuer (PHP 7.4+ empfohlen) MySQL 5.5.35 (oder neuer) / MariaDB 5.5.47 (oder neuer) / MariaDB 10.0.22 (oder neuer) Aktueller Webbrowser (Chrome 85+, Firefox 81+, Safari 13+, Microsoft Edge 85+) Installation…

Posted by amandamilligan Content creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process. People ask us: How are you able to secure media coverage on sites like CNBC, USA Today, and more? It’s not easy, I’ll tell you that. It takes a lot of time and resources, and over the years we’ve established a set of tenets that guide our digital PR process. I hope sharing them with you will help you refine your own strategy. 1. Research and relevancy are non-negotiable When we surveyed 500 writers in 2019, we asked them about their biggest pitching pet peeves. PR pros and journal…

Posted by NicoleDeLeon People around the world are having important discussions about systemic racism, overt and covert bias, and how we can all do better. Understanding the problem is the first step. To get a sense of conditions within the SEO community, we asked people to take our Diversity and Inclusion in SEO survey as part of our ongoing project to study the state of SEO. Due to the subject matter and the way we reached out, our respondents were not a snapshot of the industry as a whole. We were very pleased to have 326 SEOs complete the survey, including a significant number of female, BIPOC, and LGBTQ+ participants. These are important voices that need to …

Posted by Dr-Pete When business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for you and your business in the long run. Dr. Pete is here with a brand new Whiteboard Friday to tell you why SEO should not be treated like an on/off switch, and provide some suggestions on what to do instead. http://d2v4zi8pl64nxt.cloudfront.net/seo-on-off-switch/5f76402e730741.45579875.jpg Click on the whiteboard image above to open a high resolut…