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Posted by AnnSmarty The golden rule of marketing has always been: Don’t leave your customer wondering, or you’ll lose them. This rule also applies very well to SEO: Unless Google can find an answer — and quickly — they’ll pick and feature your competitor. One way to make sure that doesn’t happen is having a well set-up, well-optimized FAQ page. Your FAQ is the key to providing your customers and search engines with all the answers they might need about your brand. Why create an FAQ page? Decrease your customer support team’s workload. If you do it right, your FAQ page will be the first point of contact for your potential customers — before they need to contac…

Posted by HeatherPhysioc In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this article, you'll learn how to find, activate, and articulate your competitive advantage. You’ll discover how to identify unique strengths and innovative offerings that equate to competitive advantage through real, working examples so you can bring them to life in search. And finally, you'll get actionable tips and homework to help your business stand out. The state of our industry …

Posted by Dr-Pete In a study of 2.1M searches and 766K videos, YouTube accounted for 94% of all video carousel results on page one of Google, leaving little room for competition. Even the most casual video aficionado knows YouTube (acquired by Google in 2006). As a Google search user, you may even feel like you encounter more YouTube videos than videos from other sources, but does the data back this up? A Wall Street Journal article in June 2020 measured a strong advantage of YouTube in Google search results, but that article focused on 98 hand-selected videos to compare YouTube to other platforms. Using a set of over two million Google.com (US) desktop se…

[HEADING=1]vBulletin 5.6.4 Updates and Changes[/HEADING] vBulletin 5.6.4 is now available for download. vBulletin Cloud customers will be updated automatically in the upcoming days. [HEADING=1]Front End Changes[/HEADING] [HEADING=2]Lightbox[/HEADING] The attachment system now uses the Lightbox display for all image content uploaded to the server. If the user has permission to view image thumbnails but not Images, then the lightbox will only show thumbnails. When clicking on the "More Photos" link in a Photo Gallery, the lightbox will be displayed appropriately. In addition to this, the code for the lightbox has been updated and had several fixes applied. Th…

The preview version of vBulletin 5.6.4 Release Candidate 1 is now available for download. [HEADING=1]Front End Changes[/HEADING] [HEADING=2]Lightbox[/HEADING] The attachment system now uses the Lightbox display for all image content uploaded to the server. If the user has permission to view image thumbnails but not Images, then the lightbox will only show thumbnails. When clicking on the "More Photos" link in a Photo Gallery, the lightbox will be displayed appropriately. In addition to this, the code for the lightbox has been updated and had several fixes applied. These fixes should allow for more accurate scrolling and the ability to select the last image in …

To mark the tenth anniversary of the first public XenForo release, we are today announcing an exciting new joint venture with our friends at Audentio. In the near future, we'll be conducting a series of webinars... Read more Continue reading...

Today, we are releasing XenForo 2.1.12 to address two potential security vulnerabilities. We strongly recommend that all customers running XenForo 2.1 upgrade to 2.1.12 or use the attached patch file as soon as possible. The issues are XSS vulnerabilities. XSS (Cross Site Scripting) issues allow scripts and malicious HTML to be injected into the page, potentially allowing data theft or unauthenticated access. XenForo extends thanks to security researcher... Read more Continue reading...

XenForo 2.2.1 is now available for all licensed customers to download. We strongly recommend that all customers running previous versions of XenForo 2.2 upgrade to this release to benefit from increased stability. Most importantly, this release fixes two potential security vulnerabilities in XenForo. The issues are XSS vulnerabilities. XSS (Cross Site Scripting) issues allow scripts and malicious HTML to be injected into the page, potentially allowing data theft or unauthenticated access... Read more Continue reading...

Posted by HeatherPhysioc Have you ever made SEO recommendations that just don't go anywhere? Maybe you run into a lack of budget, or you can't get buy-in from your boss or colleagues. Maybe your work just keeps getting de-prioritized in favor of other initiatives. Whatever the case, it's important to set yourself up for success when it comes to the tangled web of red tape that's part and parcel of most organizations. In this helpful — and still relevant — Whiteboard Friday episode from autumn 2018, MozCon speaker Heather Physioc shares her tried-and-true methods for building yourself a toolkit that'll help you tear through roadblocks to get your work implemented. …

Posted by MiriamEllis http://d2v4zi8pl64nxt.cloudfront.net/holiday-2020-local-seo-tips/5f6b9b11c84799.91049519.jpg Image credit: DoSchu “No place like home for the holidays.” This will be the refrain for the majority of your customers as we reach 2020’s peak shopping season. I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home. Recently, it’s become trendy in multiple countries to try to capture the old Danish spirit of hygge, which the OED defines as: A quality of cozines…

Posted by rjonesx. One of the most difficult decisions to make in any field is to consciously choose to miss a deadline. Over the last several months, a team of some of the brightest engineers, data scientists, project managers, editors, and marketers have worked towards a release date of the new Page Authority (PA) on September 30, 2020. The new model is exceptional in nearly every way to the current PA, but our last quality control measure revealed an anomaly that we could not ignore. As a result, we’ve made the tough decision to delay the launch of Page Authority 2.0. So, let me take a moment to retrace our steps as to how we got here, where that leaves us, and h…

Today, after a refreshingly short beta and release candidate phase, we are excited to announce that XenForo 2.2.0 is now prepared, seasoned, baked and served, replacing XenForo 2.1.11 as our primary supported XenForo version. This release adds a collection of great new features to XenForo, including the ability to repurpose forums as article repositories, a new way to encourage guest users to register, a progressive web app and a completely redesigned rich text editor. Check out the... Read more Continue reading...

Wir sind stolz darauf, die erste öffentliche Beta-Version der WoltLab Suite 5.3 anzukündigen. Aufbauend auf dem Erfolg der Version 5.2 haben wir viele durchdachte Verbesserungen und nützliche neue Funktionen einfließen lassen, um auch weiterhin die bestmögliche Lösung für Ihre Community zu bieten. Systemvoraussetzungen Für die Installation und Nutzung von WoltLab Suite 5.3 müssen die folgenden Voraussetzungen erfüllt sein: Webserver mit PHP 7.0.22 oder neuer (PHP 7.4+ empfohlen) MySQL 5.5.35 (oder neuer) / MariaDB 5.5.47 (oder neuer) / MariaDB 10.0.22 (oder neuer) Aktueller Webbrowser (Chrome 85+, Firefox 81+, Safari 13+, Microsoft Edge 85+) Installations…

Posted by BritneyMuller Machine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. MozCon speaker (and all-around SEO genius) Britney Muller is here with a special edition of Whiteboard Friday to tell you why that's not true, and to go through a few steps to get you started. You can access the Colab notebook discussed in the video here. To see more on machine learning from Britney and our other MozCon 2020 presentations, check out this year's video bundle. Get my MozCon 2020 video bundle http://d2v4zi8pl64nxt.cloudfront.net/accessible-mach…

Posted by SamuelMangialavori Content, content, and more content! That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Don’t believe me? Here’s a nice Google Trends graph that may change your mind: http://d1avok0lzls2w.cloudfront.net/uploads/blog/content-marketing-google-trends-49463.jpg Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why i…

The preview version of vBulletin 5.6.4 Alpha 4 is now available for download. [HEADING=1]Front End Changes[/HEADING] [HEADING=2]Lightbox[/HEADING] The attachment system now uses the Lightbox display for all image content uploaded to the server. If the user has permission to view image thumbnails but not Images, then the lightbox will only show thumbnails. When clicking on the "More Photos" link in a Photo Gallery, the lightbox will be displayed appropriately. In addition to this, the code for the lightbox has been updated and had several fixes applied. These fixes should allow for more accurate scrolling and the ability to select the last image in the list cor…

Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following. But as people consume more and more content each day, they become less receptive to basic content that doesn't provide a new perspective. To counter this issue, you must make sure that your content is native to each platform you publish on. However, that doesn’t mean that you need to start from scratch. There's a way to take one content idea and turn it into multiple, which can scale across multiple platforms and improve your brand awarene…

Today we continue the release candidate stage of XenForo 2.2 with Release Candidate 2. We recommend that all customers running previous 2.2 versions upgrade to this release. This release is similar to the previous betas, but indicates that we are now a step closer to the stable 2.2.0 release. This is still considered a pre-release version, so we do not recommend running it in production and ticket support for this version is not yet available. More specific details regarding bugs fixed in... Read more Continue reading...

Posted by DawnMacri Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. As an SEO Strategist at a digital marketing agency (Brainlabs), we often find clients on the brink of ranking success. They’re sitting on stellar content that simply isn’t ranking for their target keywords. Why? Oftentimes, the keywords and the intent simply don’t match. Here we’ll discuss the different types of search intent, how to determine the best intent for given keywords, and how to optimize for search intent. First–let’s iron out the basics. What is search intent? Search intent (also known as user intent) is the pri…

Today, we are releasing XenForo 2.1.11 to address a potential security vulnerability. We recommend that all customers running XenForo 2.1 upgrade to 2.1.11 or use the attached patch file as soon as possible. (For customers running XenForo 2.0, we can only recommend upgrading to the latest version.) The issue is a cross site request forgery (CSRF) on the login form. This may allow an attacker to unexpectedly log users into an attacker-controlled account. In some scenarios, this may cause... Read more Continue reading...