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Today we're happy to announce the next step towards a stable and supported release of XenForo 2.2 by moving onto the "release candidate" stage. We recommend that all customers running previous 2.2 versions upgrade to this release. This release is similar to the previous betas, but indicates that we are now a step closer to the stable 2.2.0 release. This is still considered a pre-release version, so we do not recommend running it in production and ticket support for this version is not yet... Read more Continue reading...

Posted by AnnaleisMontgomery With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet. This post will offer a guide to businesses looking to enhance their organic reach and traffic, by providing some SEO solutions to issues they might be experiencing. This includes information suitable for businesses that haven’t engaged with SEO as a channel before, as well as those who have had more experience with it. The goal is to gain more t…

Posted by SabrinaBomberger If you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all, the needs of the entire world have changed in some capacity. It makes sense that purchasing habits have, too. This shift in demand might require an equal shift in your marketing strategy. As an SEO, you need to make sure that you understand the new demands on your product in the given market, and ensure any on-site changes are SEO-friendly. These strategies apply not only in the midst of our current pandemic, but also during any rapid or unexpected change in produc…

Posted by rjonesx. Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them. http://d2v4zi8pl64nxt.cloudfront.net/ranking-factors-theory/5f625f1075a833.85186618.jpg Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, folks. Welcome back to another Whiteboard Friday. Today, we're going to be talking about ranking factors and the theory b…

Posted by MiriamEllis http://d2v4zi8pl64nxt.cloudfront.net/how-to-choose-google-my-business-categories/5f5299c4965796.00257737.jpg Image credit: Danny Sternfeld In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select? http://d2v4zi8pl64nxt.cloudfront.net/how-to-choose-google-my-business-categories/5f5299c5446c06.22584802.jpg Our recent State of the Local SEO Industry 2020 survey found that, out of all factors, GMB elements (which include categories) have the greatest impact on local pack rankings. Choose wisely, and …

Posted by randfish We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In this popular Whiteboard Friday originally published in 2017, Rand Fishkin builds out a framework you can still use today to streamline and simplify the link building process for you, your teammates, and yes, even your interns. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. As you can see, I'm missing my moustache, but never mind. We've got tons of important t…

Posted by izzismith Google Search Console is by far the most used device in the SEO’s toolkit. Not only does it provide us with the closest understanding we can have of Googlebot’s behavior and perception of our domain properties (in terms of indexability, site usability, and more), but it also allows us to assess the search KPIs that we work so rigorously to improve. GSC is free, secure, easy to implement, and it’s home to the purest form of your search performance KPI data. Sounds perfect, right? However, the lack of capability for analyzing those KPIs on larger scales means we can often miss crucial points that indicate our pages’ true performance. Being limited …

After last week's Wednesday-which-was-sort-of-Tuesday-a-bit release, we are back on our regular Tuesday release cycle with 2.2.0 Beta 6. We are hopeful that this may be our final beta release before we move to a Release Candidate stage. We strongly recommend anyone testing 2.2 during this beta period upgrade as each beta version is released. More specific details regarding bugs fixed in this release can be found in the resolved... Read more Continue reading...

Posted by Cyrus-Shepard If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. Should you include these elements in your titles automatically? To be fair, most sites do. Alternatively, could it help your SEO to actually include less information in your titles? (Or at least in specific circumstances?) We know from a handful of studies that titles of a certain length tend to perform better. A now-famous study from the engineers at Etsy showed how shorter titles performed better than longer ones. SEOs speculate that this could b…

Posted by rjonesx. Hey folks, I'm Russ Jones, Adjunct Search Scientist with Moz, and I'm proud to announce that this month we’ll be releasing a terrific update to our metric, Page Authority (PA). Although Page Authority hasn't attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking. While PA has always fluctuated with changes in the link graph, we’re introducing a whole new method of deriving the score. Learn more about Page Authority 2.0 What's changing Long gone are the days of just counting backlinks a couple of wa…

Posted by amandamilligan As you might imagine, it’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR, the benefits are massive: High-quality backlinks to your site A significant boost in brand awareness An increase in your brand’s authority Improved relationships with writers who loved your content I’ll explain how you can earn this type of coverage and its corresponding benefits for your brand. Step 1: Create newsworthy content You probably have an instinctual sense of what qualifies as news, but some of the key newsworthy elements are timeliness, proximity, an…

Posted by randfish Have you ever tried to create 10x content? It's not easy, is it? Knowing how and where to start can often be the biggest obstacle you'll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out. http://d1avok0lzls2w.cloudfront.net/uploads/blog/56eb2f142694f0.92364540.jpg Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about how to create 10x content. Now, for those of you who migh…

One of the most commonly asked questions we get is how to ensure your new community launch is successful. You may think that if you have the right features with the correct configuration, success is guaranteed, but it requires more than that. Way back in the early 2000s when the internet was in its infancy, there was an explosion of new communities. If you had some webspace, a little technical knowledge and a forum script you were almost guaranteed to attract people into your community. These days it takes a little more work to get your new community off the ground. There’s a lot of books and resources out there to help, but focusing on your purpose, value, and e…

This past Monday was a bank holiday in the UK, so as far as the working week goes, today is Tuesday, which means it's time for Beta 5. This release fixes a number of bugs found since the previous release. We strongly recommend anyone testing 2.2 during this beta period upgrade as each beta version is released. More specific details regarding bugs fixed in this release can be found in the... Read more Continue reading...

Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this informative Whiteboard Friday episode from last Spring, MozCon speaker and Kick Point President Dana DiTomaso explains how you can harness the power of both SEO and PPC for a better Google experience overall. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz readers. My name is Dana DiTomaso, and I'm President and partner at Ki…

Wir haben soeben Updates für unsere Produkte freigegeben: WoltLab Suite 5.2.9 WoltLab Suite 3.1.17 Stabilitäts- und Fehlerbehebungsversionen (auch bekannt als "minor releases"), beseitigen ausschließlich Fehler in der aktuellen Version und führen keine neuen Funktionen ein. Es wird ausdrücklich empfohlen diese Updates anzuwenden. Aktualisierung einer bestehenden Installation Öffnen Sie die Administrationsoberfläche und rufen Sie den Menüpunkt Konfiguration > Pakete > Pakete auflisten auf. Klicken Sie dann auf den Button Updates suchen, diesen finden Sie rechts oberhalb der Paketauflistung. Bedeutende Änderungen Bitte beachten Sie, dass …

[HEADING=1]vBulletin 5.6.3 Changes and Updates[/HEADING] vBulletin 5.6.3 now available for download customers. Cloud customers will be automatically upgraded in the coming weeks. [HEADING=1]Front End Changes[/HEADING] [HEADING=2]Censored Word Handling[/HEADING] The handling of administrator-defined censoring has been refactored and applies to more locations now. With vBulletin 5, word censorship is applied on display and not save. This provides the benefit of maintaining the actual words. For example, if you remove a word from the censor list, it can be recovered in the content. In the past, several locations of word censorship were not appropriately handled. …

A Preview Release of vBulletin 5.6.3 is available for download and testing. Preview Releases should not be used in production environments. [HEADING=1]Front End Changes[/HEADING] [HEADING=2]Censored Word Handling[/HEADING] The handling of administrator-defined censoring has been refactored and applies to more locations now. With vBulletin 5, word censorship is applied on display and not save. This provides the benefit of maintaining the actual words. For example, if you remove a word from the censor list, it can be recovered in the content. In the past, several locations of word censorship were not appropriately handled. Words are now censored correctly in the fo…

Posted by willcritchlow I’ve been in an introspective mood lately. Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting and conferences part of the business with Brainlabs. I’m now CEO of SearchPilot (which is primarily owned by the shareholders of Distilled), and am also SEO Partner at Brainlabs, so… I’m sorry everyone, but I’m very much staying in the SEO industry. As such, it feels a bit like the end of a chapter for me rather than the end of the book, but it has still had me looking ba…

Posted by GeorgeRoot As digital PRs we can often get stuck with our "campaign goggles" on, especially in the ideation and production stage of a creative campaign. By this I mean, you have a preconceived idea of where you'd like your campaign to be featured, what kind of headlines you want it to achieve, and how people should read your data and story. As we all know, we can't control the outcomes of a campaign, but we can certainly push them in the right direction. To give your link building campaigns the best chance in the outreach stage, you need to make sure there is enough creative diversification during the production process, especially for data-led piece…