Topics

Posted by rjonesx. We spend a lot of time discussing SEO tactics, but in a constantly changing industry and especially in times of uncertainty, the strategies agencies should employ in order to see success deserve more attention. In this popular (and still relevant) Whiteboard Friday, Russ Jones discusses four essential success tactics that'll ultimately increase your bottom line. Russ also delved into the topic of profitability in his MozCon Virtual presentation this year. To watch his and our other amazing speaker presentations, you can purchase access to the 2020 video bundle here. Click on the whiteboard image above to open a high-resolution ve…

Posted by NicoleDeLeon To anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related blogs, you’ll see that those who identify as female are few and far between. A recent list of the 140 most influential SEOs featured 104 men and just 36 women. So how big is the gender gap? And how does it translate to tangible things like pay and job titles? To find out, we mined the data from our State of SEO 2020 survey, which featured 652 SEOs in 51 countries. Here are some of t…

Posted by Ian_Pfister Since Moz released the new Google Data Studio Connectors for STAT, you might be wondering how to best implement them for your reporting strategy. My colleagues at Path Interactive and I absolutely love how granular you can get with your reports in STAT, and finally having the ability to cleanly and effectively pull those reports into Data Studio (the tool we use for our own reporting) is a godsend. While the Historical Keyword Rankings connector reports on rank over time, it may not be as obvious how to report on rank change over time. In this post, I'll give you step-by-step guidance on how to report on rank change — as well as a couple other …

Moats have been used for centuries as a way to defend a building from potential attack. A flooded ditch around a castle is a great way to make it harder to be taken. You can't push battering rams against walls, and neither can you dig under the castle. Quite frankly, a moat is a pretty decent deterrent when there are plenty of other castles to pillage. What does this mean for your business? A community can be an economic moat, or in more simple terms, your competitive advantage. When your product or service is surrounded by an engaged community that feels invested in your brand, you'll be able to resist challenges from competitors looking to tempt your custome…

Today, we continue the beta stage of XenForo 2.2 with Beta 4. This release fixes a number of bugs found since the previous release. We strongly recommend anyone testing 2.2 during this beta period upgrade as each beta version is released. More specific details regarding bugs fixed in this release can be found in the resolved bugs forum. This is beta software. It is not officially... Read more Continue reading...

A security issue has been reported to the vBulletin team. To fix this issue, we have created a new security patch. You can download the patch for your version in the /members.vbulletin.com/patches.php"]Customer Login">Member's Area[/url] We have made patches available for the following versions of vBulletin Connect: 5.6.2 5.6.1 5.6.0 [HEADING=1]Installing the Patch[/HEADING] Download the appropriate files for your version of vBulletin 5.6.X Upload all files found within the zip file. Make sure to overwrite the existing files on your server. [HEADING=1]Older Versions[/HEADING] All older versions should be considered vulnerab…

Posted by cheryldraper This year's MozCon was unlike any other. In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we'd done before. MozCon Virtual was a delightful journey into the unknown. Just a few of the practical lessons we learned: How to collect, assemble, and ship high-quality at-home filming kits to our speakers How to reimagine online networking (they weren't held over delicious entrees at lunch, but our Birds of a Feather virtual sessions were a big hit!) How to get the most out of an online conference while also car…

Posted by Dr-Pete Needless to say, we're facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home and not on-the-go, we're left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon that's now become part of our day-to-day lives? As with most things, the most important factor is to consider your audience. People aren't siloed to a single device — your optimization strategy shouldn't be, either. In this informative Whiteboard Friday, Dr. Pete soothes our fears abou…

Posted by ryanmoothart Our world changed dramatically in March of 2020 as a new viral threat to our livelihoods took hold in the United States and around the world. Here in the US (at the time of writing this post), COVID-19 has not relented Some industries have been more heavily affected than others. For example, travel and tourism businesses have been hurting far more than many other industries due to social distancing guidelines and stay-at-home orders. However, all businesses should re-evaluate their planned budgets for paid search and other paid digital campaigns for the next 12 to 24 months. Hopefully, this pandemic cedes faster than that and the economy co…

It's been a week since our last beta release, so today, in the interest of maximising the time customers get to test the software before it becomes our supported version, we're rolling up all the changes we've made since then and calling it XenForo 2.2.0 Beta 3. We have been concentrating mostly on the core code during this time, so this release includes changes solely to XenForo itself with the exception of a bug fixed in Enhanced Search. We strongly recommend anyone testing 2.2 during... Read more Continue reading...

A Preview Release of vBulletin 5.6.3 is available for download and testing. Preview Releases should not be used in production environments. [HEADING=1]Front End Changes[/HEADING] [HEADING=2]Censored Word Handling[/HEADING] The handling of administrator-defined censoring has been refactored and applies to more locations now. With vBulletin 5, word censorship is applied on display and not save. This provides the benefit of maintaining the actual words. For example, if you remove a word from the censor list, it can be recovered in the content. In the past, several locations of word censorship were not appropriately handled. Words are now censored correctly in the fo…

Posted by Ola.King As members of the Moz onboarding team — which gives one-on-one walkthroughs of Moz products to over 500 customers a month — we have our finger on the pulse of what people are asking for when it comes to SEO. We’re here to help you uncover the relevant Moz Pro features for your business. We know that somewhere along the journey of improving your website and drumming up more traffic (and hopefully conversions), you’ll want to track rankings for your target keywords. Perhaps you started by noticing a traffic drop on your website. Or maybe you’re actively adapting your business in response to new challenges as a result of the COVID-19 pandemic. You’ll…

Posted by R0bin_L0rd Many of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. If you’re working for a company (or client) that's in trouble, the use of SMS chatbots could be a way for you to look outside your normal list of solutions and help them succeed in a completely different way. If you’re a marketer looking for work, adding this to your list of skills could mean you keep things ticking along while many of the usual doors are closed — or that you open new doors. What you’ll get In this post, I give you instructions and code to produce not just one, but a series of text-based chatbots that can be managed by Google…

Posted by KameronJenkins Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, the wonderful Kameron Jenkins shows us a structured way to diagnose ranking drops using a flowchart method and critical thinking. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, everyone. Welcome to this week's edition of Whiteb…

Posted by willcritchlow We're bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search. Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold words, taking search suggestions and related searches as answers — there's a lot to dig into. http://d1avok0lzls2w.cloudfront.net/uploads/blog/whiteboard-imgr-13-697764.jpg Click on the whiteboard image above to open a high-resolution ver…

Greetings everyone, We are pleased to announce the release of phpBB 3.3.1 "Bertie’s Twenty". This version is a maintenance and security release of the 3.3.x branch which fixes one security issue, introduces further hardening, and resolves various issues reported in previous versions. Previous versions of phpBB did allow limiting the dimensions of images posted. This could however also be used to e.g. check for the existence of services that should only be accessible from the internal network. We would like to thank FVD for reporting this issue to us via hackerone. The issue has been assigned CVE-2020-8226. The fixed issues include, among others, issues with using…

Greetings everyone, We are pleased to announce the release of phpBB 3.2.10 "Bertie’s look back at Rhea". This version is a maintenance and security release of the 3.2.x branch which fixes one security issue, introduces further hardening, and resolves various issues reported in previous versions. Previous versions of phpBB did allow limiting the dimensions of images posted. This could however also be used to e.g. check for the existence of services that should only be accessible from the internal network. We would like to thank FVD for reporting this issue to us via HackerOne. The issue has been assigned CVE-2020-8226. The fixed issues include, among others, issue…

If you're preparing to upgrade to Invision Community 4.5, there's now an easy way to test it out. We have updated our Invision Community demo system to use Invision Community 4.5! This is a quick and easy way to take 4.5 for a test drive and test all the new functionality before making your upgrade plans. Taking out a demo is very simple, just head over to our demo sign up page, follow the instructions and within a few minutes you'll receive your own private demo log in. We'd love to know what you think! Please let us know in the feedback forum. Continue reading...

MyBB 1.8.24 is now available, and is a security release. After running the upgrade, make sure to update the version attribute in the codebuttons template for non-default themes. 1 security vulnerability addressed: High risk: MyCode message formatting XSS in visual editor (advisory) — reported by Murphy Check the Release Notes for more information. Get latest MyBB Full & Upgrade Packages → The MyBB Project extends thanks to reporters and researchers following responsible disclosure. Go to mybb.com/security to report possible security concerns or to learn more about security research at MyBB. If you would like to contribute to the Project, Get …

We are delighted to announce that XenForo 2.2.0 Beta 1 is now available to all customers with active licenses. XenForo 2.2 includes a large number of new features and improvements, including: Forum and thread types system Updated rich text editor... Read more Continue reading...