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Posted by morgan.mcmurray It's been a few years since we last asked you to tell us what you love (and don't love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts. With so much having changed, we wanted to be sure we're still living up to the high standards we set for this blog, and that we're still providing as valuable an experience as we can for you all. That's where you come in today. To help us serve you better, please consider going through the survey below, which asks about who you are, what challenges you face, and what you'd like to see more of on the Moz Blog. We'll publish the results…

Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. What I want to cover here is understanding the right times to run an SEO split-test, and not how you should be running them. I run a CRO program at an agency that’s well-known for SEO. The SEO team brings me in when they are preparing to run an SEO split-test to ensure we…

Posted by BritneyMuller Google houses the world's information, and it's their goal to serve the best answers to searchers' questions. That means that understanding what your target audience is searching and why is more important than ever — but how do you effectively analyze and fulfill true search intent? In this brand-new Whiteboard Friday, Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most. http://d2v4zi8pl64nxt.cloudfront.net/understanding-fulfilling-search-intent/5ee2a07e146a04.01455434.jpg Click on the whiteb…

Posted by MiriamEllis http://d2v4zi8pl64nxt.cloudfront.net/mapping-local-essentials/5ed159cd7ee3e2.93875858.jpg Image credit: Kenneth Leung, Michael Coghlan “Dried beans saw a more than 230% increase in demand and rice sales spiked by 166% in that same time.” - ABC How should a business operate now? Where is there work to be done? Economists are making stark predictions about the future of small businesses in the US, but at the same time, I live in a town without a courier service established enough to meet the mushrooming demand for home delivery. Frankly, it’s devastating reading headlines forecasting the permanent closure of 7.5 million American SMBs, bu…

A Preview Release of vBulletin 5.6.2 is available for download and testing. Preview Releases should not be used in production environments. [HEADING=1]Front End Changes[/HEADING] [HEADING=2]Global Module Areas[/HEADING] Two new module sections have been added to Site Builder Pages. Placing a module within the new sections will cause it to appear on all pages. The new sections appear above and below the content areas on the page. [HEADING=2]Moderator Notifications[/HEADING] New moderator notifications have been added to the User Settings -> Notifications page. The settings to control these notifications are designed to replace the Moderator Email controls…

As the deadline slowly comes down, two last feature additions race towards the descending door and slide in underneath with seconds to spare. If you've never seen "Raiders of the Lost Ark", then you probably think this is a weird way to start a blog. As we wrap up development for Invision Community 4.5, we squeezed in two extra features that I want to talk about today. Per Topic Post Approval The first is a way to cool down a heated topic without locking it. Right now you can put an entire forum on post-approval. This means that moderators must review and approve all new posts before they are allowed to be publicly displayed. As of Invision Community 4.5, yo…

A Preview Release of vBulletin 5.6.2 is available for download and testing. Preview Releases should not be used in production environments. [HEADING=1]Front End Changes[/HEADING] [HEADING=2]Global Module Areas[/HEADING] Two new module sections have been added to Site Builder Pages. Placing a module within the new sections will cause it to appear on all pages. The new sections appear above and below the content areas on the page. [HEADING=2]Moderator Notifications[/HEADING] New moderator notifications have been added to the User Settings -> Notifications page. The settings to control these notifications are designed to replace the Moderator Email controls…

Posted by BritneyMuller Businesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it's never been more vital to ensure your online presence is easily found and your business updates clearly communicated. In this special edition of Whiteboard Friday, Britney Muller outlines a checklist that businesses can use to meet the changing needs of consumers and improve visibility for local searches. Bonus — We've adapted these tips into a free checklist you can download and share: Get the checklist http://d2v4zi8pl64nxt.cloudfront.ne…

Posted by SarahBird The time to use our platforms and privilege to speak out against the deep racism that plagues our society was years ago. I regret staying silent in those moments. The next best time is now. Silence is harmful because it prioritizes the comfort of those of us who benefit from racist policies at the expense of those exploited and victimized by them. It's not enough to simply "do no harm" or "not be racist." That well-trodden path has produced the same brutal results again and again. At Moz, we’re moving to a higher standard. The creation of a more just world requires us to be loudly, unceasingly anti-racist. We must acknowledge that human rights…

XenForo 2.1.10 is now available for all licensed customers to download. We recommend that all customers running previous versions of XenForo 2.1 upgrade to this release to benefit from increased stability. Most importantly, this release fixes a security vulnerability in XenForo. The issue is a XSS vulnerability. XSS (Cross Site Scripting) issues allow scripts and malicious HTML to be injected into the page, potentially allowing data theft or unauthenticated access. The vulnerability... XenForo 2.1.10 Patch 2 Released (Includes Security Fix) Continue reading...

If your brand sells a product or service, the first thing that comes to mind as a benefit to building your community is support deflection. And it's easy to see why. It's something you can quickly calculate an ROI for. Let's say every 20 hits to a public question with a solved answer from a client or team member equates to one less ticket. If a ticket costs $10 to solve on average, it's straightforward to see the value by calculating deflected tickets. Let's say your busy public support community had 20,000 hits a month; you've just saved $200,000 a month in support costs. Great! But before you finish there, I want you to consider the rewards a brand community can o…

Posted by David_Farkas If you’re a link builder, you know how tough it can be to persuade other site owners to link to your site with “out-of-the-blue” pitches. This is true even if you have great content or have been building links for years. That’s why the mantra “link building is relationship building” exists. Often, before you build a link, you have to build a relationship with the site owner first. This means anything from following them on Twitter, commenting mindfully on their posts, writing emails to them to discuss their content without pitching links, etc. It’s a productive strategy, but also a time-intensive one. However, there’s another — relatively q…

Posted by ErikaOnLogic In October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge. Take a deep breath, it's going to be okay. First, a little history and background. Logic Supply was founded in 2003 as an e-commerce web…

XenForo 2.1.10 is now available for all licensed customers to download. We recommend that all customers running previous versions of XenForo 2.1 upgrade to this release to benefit from increased stability. Most importantly, this release fixes a security vulnerability in XenForo. The issue is a XSS vulnerability. XSS (Cross Site Scripting) issues allow scripts and malicious HTML to be injected into the page, potentially allowing data theft or unauthenticated access. The vulnerability... XenForo 2.1.10 Patch 1 Released (Includes Security Fix) Continue reading...

Posted by cheryldraper It's the question that's been on plenty of people's minds: What's up with MozCon this year? We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual, an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home. Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, who's speaking and what you'll learn, and more! Here's the skinny on MozCon Virtual MozCon Virtual …

Posted by KameronJenkins With marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This popular Whiteboard Friday episode by Kameron Jenkins covers five common objections you'll hear to SEO and how to counter them with smart, researched, fact-based responses — an important skill to brush up on now more than ever. http://d1avok0lzls2w.cloudfront.net/uploads/blog/thumbnail-477331.jpg Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, everybody. Welcome to this week's edition of Whit…

Posted by AnnSmarty Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment. An About page is often part of a buying journey. It can drive people to your site and help convince them to deal with you. And, in these uncertain times, you can use it to help build trust in you and your business. Creating a solid About page is a one-time task, but it will boost both brand loyalty and conversi…

A security exploit has been reported within vBulletin 5.6.1 and earlier versions. To fix this issue, we have created a new security patch. You can download the patch for your version in the /members.vbulletin.com/patches.php"]Customer Login">Member's Area[/url] We have made patches available for the following versions of vBulletin Connect: 5.6.1 Patch Level 1 5.6.0 Patch Level 1 5.5.6 Patch Level 1 [HEADING=1]Installing the Patch[/HEADING] Download the appropriate files for your version of vBulletin. Upload all files found within the zip file. Make sure to overwrite the existing files on your server. [HEADING=1]Older Versions[…

Posted by HeatherPhysioc As an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll into new business pitches and make big claims about how “integrated” we are. We preach that our recommendations are better because we have a more “holistic” offering. But whether it’s across agencies working on the same client, different teams working within the same agency, or different teams in-house on the client side, collaboration is much harder to achieve in reality than we make it look on the outside. More often than not, experts get sucked into their respective silos, buried …

Posted by ChristopherHofman Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry. In this blog post I will show you my framework to do SEO sprints. I will show you how you can use Google’s ability to index and rank faster to your advantage. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. The result: an increase in bookings of vision tests of 73%. But first, let's have a look at the layout on pa…