Topics

If you've been around Invision Community for a while, you'll know our frontend default theme hasn't significantly evolved since the early days of 4.0. Indeed, the last significant refresh came with 4.2. With the upcoming release of 4.5, we wanted to revisit the default theme and give it a facelift for 2020, as well as make incremental improvements to the underlying codebase as a stepping stone to a bigger re-engineering in a future version. In this entry, I want to talk a little about some of the design decisions that went into building the new theme. Goals Redesigning for the sake of it is never a good idea, so we first laid out what we wanted to achieve: …

Posted by rjonesx. When it boils down to it, every idea in SEO can be understood as a set of measurements we use to rank one page over another. And that means that when it comes to measuring a concept like the authoritativeness of your content, there are almost certainly factors that you can analyze and tweak to improve it. But if Google were to use a measure of content authority, what might go into it? Against what yardstick should SEOs be measuring their content's E-A-T? In this episode of Whiteboard Friday, Russ Jones walks us through a thought experiment as to what exactly might constitute a "content authority" score and how you can begin to understand your con…

If you've been around Invision Community for a while, you'll know our frontend default theme hasn't significantly evolved since the early days of 4.0. Indeed, the last significant refresh came with 4.2. With the upcoming release of 4.5, we wanted to revisit the default theme and give it a facelift for 2020, as well as make incremental improvements to the underlying codebase as a stepping stone to a bigger re-engineering in a future version. Keep an eye out for our next blog for more on the facelift. In this entry, I want to go over some of the design and code-level changes we've implemented that will be of particular interest to third-party theme designers, or those…

[HEADING=1]vBulletin 5.6.1 Changes and Updates[/HEADING] A pre-release version of vBulletin Connect 5.6.1 is now available for download. This version is made available for testing and development purposes only. Pre-release versions should not be used on production sites. [HEADING=1]Front End Changes[/HEADING] [HEADING=2]Blogs[/HEADING] The grid view has been added to the Blog Listing. This works similarly to the grid view on Groups. In addition to this, sorting functionality has been added to the Blog Listing. http://www.vbulletin.com/forum/filedata/fetch?id=4437866&d=1585773253 [HEADING=2]User Referrals[/HEADING] A user referral system ha…

Posted by mwiegand The marketing stack dictates infrastructure before content Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic, BERT, and its legacy predecessors like Panda, Penguin, and Hummingbird). But as SEO professionals prioritize content recommendations, keyword research, and link acquisition strategies (the more immediate factors in obtaining rankings), they risk devaluing technical chan…

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. An example is Moz’s recent experiment testing whether SEOs should continue optimizing for featured snippets or not (especially now that Google has announced that if you have a featured snippet, you no longer appear elsewhere in the search results). Two things I have never seen tested are the actual user reactions to and behavior with SERPs. My team and I set out to test these ourselves, and this is where biometric technology comes into play. What is biometric technology and how can marketers use it? Biometr…

Posted by Cyrus-Shepard Why a new guide? Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords. Not choosing keywords before you start with SEO means shooting in the dark — a likely losing gamble if your content will succeed or not. Choosing the wrong keywords means wasting your time and budget on content that will never gain visibility in search results. Conversely, choosing smart, targeted keywords can help carve out and dominate a traffic niche that raises you above the competition. No doubt, the difference between good SEOs a…

Invision Community introduced drag and drop widgets many years ago. These widgets allowed anyone to add blocks to existing views, and to build up entirely new pages. These widgets were great for quickly adding content to a page, but they weren't incredibly customizable. For Invision Community 4.5, we've added three new Page Builder widgets which allow you a little more control. For an overview of this new feature, please take a look at the video below. As you can see, these new widgets offer a lot of customization without the need to code any CSS or HTML. You can add background colours and images, adjust padding and borders and even add colour overlays righ…

Posted by rjonesx. As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. In today's Whiteboard Friday, Russ Jones outlines five ways SEOs can make a difference amid the chaos of COVID-19 — just by doing your job and doing it well. http://d1avok0lzls2w.cloudfront.net/uploads/blog/how-seo-s-can-help-now-blank-wb-536909.jpg Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, folks. This…

Posted by Cyrus-Shepard Everyone wants to win Google featured snippets. Right? At least, it used to be that way. Winning the featured snippet typically meant extra traffic, in part because Google showed your URL twice: once in the featured snippet and again in regular search results. For publishers, this was known as "double-dipping." All that changed in January when Google announced they would de-duplicate search results to show the featured snippet URL only once on the first page of results. No more double-dips. Publishers worried because older studies suggested winning featured snippets drove less actual traffic than the "natural" top ranking result. With t…

[HEADING=1]vBulletin 5.6.1 Changes and Updates[/HEADING] A pre-release version of vBulletin Connect 5.6.1 is now available for download. This version is made available for testing and development purposes only. Pre-release versions should not be used on production sites. [HEADING=1]Front End Changes[/HEADING] [HEADING=2]Blogs[/HEADING] The grid view has been added to the Blog Listing. This works similarly to the grid view on Groups. In addition to this, sorting functionality has been added to the Blog Listing. http://www.vbulletin.com/forum/filedata/fetch?id=4437866&d=1585773253 [HEADING=2]User Referrals[/HEADING] A user referral system has …

Posted by MiriamEllis http://d1avok0lzls2w.cloudfront.net/uploads/blog/localbusinesshelp1-85462.jpg “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother's words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.” — Fred Rogers This quote is one I find myself turning to frequently these days as a local SEO. It calls to mind my irreplaceable neighborhood grocer. On my last essential run to their store, they not only shared a stash…

Posted by KameronJenkins This week, we're revisiting an important topic for SEOs everywhere: how to show your value. In the wake of everything that's happened recently with COVID-19, being able to describe your worth to potential clients or stakeholders is an integral skill. In this favorite episode of Whiteboard Friday, Kameron Jenkins shares how to effectively and succinctly build an SEO elevator pitch that highlights the value you bring to a business and three warnings on what not to do. http://d1avok0lzls2w.cloudfront.net/uploads/blog/0g0a7828-741027.jpg Click on the whiteboard image above to open a high-resolution version in a new tab! Video Tra…

Managing a community as a team makes internal communication an essential part of its successful management. There are times where you want to leave notes for other staff on specific topics that you're watching. Perhaps a member is close to breaking the rules, or it might be that you want to keep the topic focused and on point so wish to split off-topic posts into a different area. Whatever the reason, Invision Community 4.5 adds the ability to leave private staff notes on topics. For some time, Invision Community has had the ability for staff to leave public notes. Now, in 4.5, staff can choose between public and private notes. This change was …

Wir haben soeben Updates für unsere Produkte freigegeben: WoltLab Suite 5.2.5 WoltLab Suite 3.1.13 WoltLab Suite 3.0.24 Stabilitäts- und Fehlerbehebungsversionen (auch bekannt als "minor releases"), beseitigen ausschließlich Fehler in der aktuellen Version und führen keine neuen Funktionen ein. Es wird ausdrücklich empfohlen diese Updates anzuwenden. E-Mail-Versand von Benutzern an andere Benutzer Im Standardumfang gibt es eine historisch entstandene Funktion, mit der Benutzer (und je nach Konfiguration auch Gäste) andere Benutzer über ein Formular per E-Mail anschreiben können. Diese Funktion hat in der heutigen Zeit keine fundamentale Bedeutung, w…

Installing Invision Community for the first time is a fun and exciting process. After all, you're about to launch a new community that is going to thrive and attract members from all over, and you want to make sure you set it up just right to facilitate a painless experience for your visitors. If you're new to Invision Community, however, it can be a little daunting when you think about "ok what now?" immediately after installing the software. Though experience, and researching the analytical data Invision Community installations voluntarily share with us, we identified many common settings that most communities change, and it is easy to see why. In an effort to mak…

Posted by MiriamEllis Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community as a local business owner or marketer. Thank you. In this article, you will find local SEO tips that could make a difference for your business in the coming weeks, innovative resources for support, advice from my own tig…

Posted by amandamilligan This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers are finding themselves: Wanting to write about something topical Needing to add more content to their calendars At a loss for how to contribute at a time like this So, I spent hours using Ubersuggest, putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVI…

Posted by randfish Our work as marketers has transformed drastically in the space of a month. Today, we're grateful to welcome our good friend Rand to talk about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory. We hope you've got a cozy seat in your home office, a hot mug of coffee from your own kitchen Keurig, and your cat in your lap as you join us for this week's episode of Whiteboard Friday. http://d2v4zi8pl64nxt.cloudfront.net/marketing-in-times-of-uncertainty/5e8b97d4cde022.43491842.jpg Click the image to open a high-resolution ve…

Posted by DaisyQ Creating content can feel incredibly difficult right now. If you’re like me, you’ve spent the last few weeks oscillating between a can-do approach and hours of staring into space. Here’s how to tap into those very real emotions and channel them into more impactful content. What empathy is and isn’t We commonly confuse sympathy with empathy. Sympathy is understanding and perhaps feeling bad for the struggles that someone may be experiencing. Empathy means understanding the person’s feelings and thoughts from their point of view. Sympathy is when you feel compassion, sorrow, or pity for what the other person is going through. Empathy is about put…