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Posted by BritneyMuller Businesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it's never been more vital to ensure your online presence is easily found and your business updates clearly communicated. In this special edition of Whiteboard Friday, Britney Muller outlines a checklist that businesses can use to meet the changing needs of consumers and improve visibility for local searches. Bonus — We've adapted these tips into a free checklist you can download and share: Get the checklist http://d2v4zi8pl64nxt.cloudfront.ne…

Posted by SarahBird The time to use our platforms and privilege to speak out against the deep racism that plagues our society was years ago. I regret staying silent in those moments. The next best time is now. Silence is harmful because it prioritizes the comfort of those of us who benefit from racist policies at the expense of those exploited and victimized by them. It's not enough to simply "do no harm" or "not be racist." That well-trodden path has produced the same brutal results again and again. At Moz, we’re moving to a higher standard. The creation of a more just world requires us to be loudly, unceasingly anti-racist. We must acknowledge that human rights…

A Preview Release of vBulletin 5.6.2 is available for download and testing. Preview Releases should not be used in production environments. [HEADING=1]Front End Changes[/HEADING] [HEADING=2]Global Module Areas[/HEADING] Two new module sections have been added to Site Builder Pages. Placing a module within the new sections will cause it to appear on all pages. The new sections appear above and below the content areas on the page. [HEADING=2]Moderator Notifications[/HEADING] New moderator notifications have been added to the User Settings -> Notifications page. The settings to control these notifications are designed to replace the Moderator Email controls…

XenForo 2.1.10 is now available for all licensed customers to download. We recommend that all customers running previous versions of XenForo 2.1 upgrade to this release to benefit from increased stability. Most importantly, this release fixes a security vulnerability in XenForo. The issue is a XSS vulnerability. XSS (Cross Site Scripting) issues allow scripts and malicious HTML to be injected into the page, potentially allowing data theft or unauthenticated access. The vulnerability... XenForo 2.1.10 Patch 2 Released (Includes Security Fix) Continue reading...

If your brand sells a product or service, the first thing that comes to mind as a benefit to building your community is support deflection. And it's easy to see why. It's something you can quickly calculate an ROI for. Let's say every 20 hits to a public question with a solved answer from a client or team member equates to one less ticket. If a ticket costs $10 to solve on average, it's straightforward to see the value by calculating deflected tickets. Let's say your busy public support community had 20,000 hits a month; you've just saved $200,000 a month in support costs. Great! But before you finish there, I want you to consider the rewards a brand community can o…

Posted by David_Farkas If you’re a link builder, you know how tough it can be to persuade other site owners to link to your site with “out-of-the-blue” pitches. This is true even if you have great content or have been building links for years. That’s why the mantra “link building is relationship building” exists. Often, before you build a link, you have to build a relationship with the site owner first. This means anything from following them on Twitter, commenting mindfully on their posts, writing emails to them to discuss their content without pitching links, etc. It’s a productive strategy, but also a time-intensive one. However, there’s another — relatively q…

Posted by ErikaOnLogic In October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge. Take a deep breath, it's going to be okay. First, a little history and background. Logic Supply was founded in 2003 as an e-commerce web…

XenForo 2.1.10 is now available for all licensed customers to download. We recommend that all customers running previous versions of XenForo 2.1 upgrade to this release to benefit from increased stability. Most importantly, this release fixes a security vulnerability in XenForo. The issue is a XSS vulnerability. XSS (Cross Site Scripting) issues allow scripts and malicious HTML to be injected into the page, potentially allowing data theft or unauthenticated access. The vulnerability... XenForo 2.1.10 Patch 1 Released (Includes Security Fix) Continue reading...

Posted by cheryldraper It's the question that's been on plenty of people's minds: What's up with MozCon this year? We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual, an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home. Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, who's speaking and what you'll learn, and more! Here's the skinny on MozCon Virtual MozCon Virtual …

Posted by KameronJenkins With marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This popular Whiteboard Friday episode by Kameron Jenkins covers five common objections you'll hear to SEO and how to counter them with smart, researched, fact-based responses — an important skill to brush up on now more than ever. http://d1avok0lzls2w.cloudfront.net/uploads/blog/thumbnail-477331.jpg Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, everybody. Welcome to this week's edition of Whit…

Posted by AnnSmarty Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment. An About page is often part of a buying journey. It can drive people to your site and help convince them to deal with you. And, in these uncertain times, you can use it to help build trust in you and your business. Creating a solid About page is a one-time task, but it will boost both brand loyalty and conversi…

A security exploit has been reported within vBulletin 5.6.1 and earlier versions. To fix this issue, we have created a new security patch. You can download the patch for your version in the /members.vbulletin.com/patches.php"]Customer Login">Member's Area[/url] We have made patches available for the following versions of vBulletin Connect: 5.6.1 Patch Level 1 5.6.0 Patch Level 1 5.5.6 Patch Level 1 [HEADING=1]Installing the Patch[/HEADING] Download the appropriate files for your version of vBulletin. Upload all files found within the zip file. Make sure to overwrite the existing files on your server. [HEADING=1]Older Versions[…

Posted by HeatherPhysioc As an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll into new business pitches and make big claims about how “integrated” we are. We preach that our recommendations are better because we have a more “holistic” offering. But whether it’s across agencies working on the same client, different teams working within the same agency, or different teams in-house on the client side, collaboration is much harder to achieve in reality than we make it look on the outside. More often than not, experts get sucked into their respective silos, buried …

Posted by ChristopherHofman Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry. In this blog post I will show you my framework to do SEO sprints. I will show you how you can use Google’s ability to index and rank faster to your advantage. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. The result: an increase in bookings of vision tests of 73%. But first, let's have a look at the layout on pa…

Posted by rjonesx. Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you're likely to be asked for this work or you're looking to hire someone for it, it's a good idea to have a few rules of thumb. In this classic Whiteboard Friday chock full of evergreen advice, Russ Jones breaks things down. http://d2v4zi8pl64nxt.cloudfront.net/risk-averse-links-whiteboard-friday/5b1852b36a2ce9.27154290.jpg Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, folks, welcome to another great Whiteboard…

Posted by Dr-Pete On May 4, Google announced that they were rolling out a new Core Update. By May 7, it appeared that the dust had mostly settled. Here’s an 11-day view from MozCast: http://d1avok0lzls2w.cloudfront.net/uploads/blog/may-2020-core-1-6446.png We measured relatively high volatility from May 4-6, with a peak of 112.6° on May 5. Note that the 30-day average temperature prior to May 4 was historically very high (89.3°). http://d1avok0lzls2w.cloudfront.net/uploads/blog/may-2020-core-2-6206.png How does this compare to previous Core Updates? With the caveat that recent temperatures have been well above historical averages, the May 2020 Core Update w…

Posted by Evan_Hall If you handed someone a blank sheet of paper and the only thing written on it was the page’s title, would they understand what the title meant? Would they have a clear idea of what the actual document might be about? If so, then congratulations! You just passed the Blank Sheet of Paper Test for page titles because your title was descriptive. The Blank Sheet of Paper Test (BSoPT) is an idea Ian Lurie has talked about a lot over the years, and recently on his new website. It’s a test to see if what you’ve written has meaning to someone who has never encountered your brand or content before. In Ian’s words, "Will this text, written on a blank sheet …

A security exploit has been reported within vBulletin 5.6.1. To fix this issue, we have created a new security patch. You can download the patch for your version in the /members.vbulletin.com/patches.php"]Customer Login">Member's Area[/url] We have made patches available for the following versions of vBulletin Connect: 5.6.1 Patch Level 1 5.6.0 Patch Level 1 5.5.6 Patch Level 1 [HEADING=1]Installing the Patch[/HEADING] Download the appropriate files for your version of vBulletin. Upload all files found within the zip file. Make sure to overwrite the existing files on your server. [HEADING=1]Older Versions[/HEADING] If you a…

Wir haben soeben Updates für unsere Produkte freigegeben: WoltLab Suite 5.2.6 WoltLab Suite 3.1.14 Stabilitäts- und Fehlerbehebungsversionen (auch bekannt als "minor releases"), beseitigen ausschließlich Fehler in der aktuellen Version und führen keine neuen Funktionen ein. Es wird ausdrücklich empfohlen diese Updates anzuwenden. Aktualisierung einer bestehenden Installation Öffnen Sie die Administrationsoberfläche und rufen Sie den Menüpunkt Konfiguration > Pakete > Pakete auflisten auf. Klicken Sie dann auf den Button Updates suchen, diesen finden Sie rechts oberhalb der Paketauflistung. Untersuchung aktueller Vorfälle von kompromittierten…

Posted by Dr-Pete We want to fix things and believe we're in control. When your house is filling with water, you grab a bucket. If there's a hole in your roof, the bucket might help. If your sink is overflowing, the bucket is distracting you from the real problem. If the river is overflowing, that distraction could be deadly. When traffic is falling, it's easy to panic and focus on what you can control. Traffic isn't just a nice-to-have — it puts food on the table and the roof over your head that keeps the water out. In the rush to solve the problem, though, we often don't take the time to validate the problem we're solving. Fixing the wrong problem is at best a was…