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Posted by MiriamEllis The poet Burns once observed that the best laid plans “gang aft agley.” At Moz, we were about to publish our State of Local SEO industry report, based on our local search marketing survey to which hundreds of you generously replied. Then the public health emergency unexpectedly arose, and we decided to pause in our planning. The findings of the survey, as they currently stand, contain valuable and surprising insights which are as relevant today as they were pre-COVID-19. Yet, in order to reflect the substantial changes the local business community is currently weathering, we are reaching out to you with a timely additional request. If you ma…

Posted by Cyrus-Shepard Smart keyword research forms the basis of all successful SEO. In today's Whiteboard Friday, Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time. Bonus: Be sure not to miss Cyrus's upcoming webinar, Build a Winning Keyword Strategy: Start-to-Finish on May 21, 2020 at 10am PST: Save my spot You'll walk through his keyword research process start-to-finish with real keywords, topics, and websites to create a complete keyword research strategy. It's a great follow-up to this Whiteboard Friday! http://d1avok0lzls2w.cloudfront.net/uploads/blog/winning-seo-with…

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). The process was extremely creative, iterative, and collaborative. Of course, it was also often a matter of guess-and-check. Plus, brainstorming can be a bit of a selfish process. The ideas I pitched in those meetings, I pitched in part because I wanted to write them and because I was interested in them as a reader. I could only hope our audience would be interested as well. While we developed a pulse for understanding …

One of the most popular requests we get for Commerce is for a free trial period for subscriptions. We've heard from many clients that wish to allow their members a free, or reduced cost trial period before auto-renewing the full price. I'm pleased to say that we've now added this functionality into Invision Community 4.5. Let us take a look at how it works. Initial Terms In 4.5 you can now specify an initial term that is different to the normal renewal term for any subscription plan or product. For example, you could make the initial term $0 for 1 week and the normal renewal term $10 per month which will allow you to create 1 week free trial. The initial term doe…

Posted by DiTomaso Are you mindful of your customer's experience after they become a lead? It's easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that improves their retention and love for your brand, you need to go above and beyond. In this popular episode of Whiteboard Friday, the ever-insightful Dana DiTomaso shares three big things you can start doing today that will immensely better your customer experience and make earning those leads worthwhile. http://d1avok0lzls2w.cloudfront.net/uploads/blog/whiteboard-imgr-3-646449.jpg Click on the whiteboard image above to open a high-r…

Posted by KristinTynski For the last decade, I’ve touted the enormous long-term value of a dualistic approach to content marketing for SEO. By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. In rare cases, we create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. I’m going to walk through one such instance to reveal how it all works together, what can be learned from this experience, and the type of result it can achieve. While typically you need to invest in ongoing content generation and…

We have announced a lot of new things coming soon with Invision Community 4.5. Most of these are pretty big new features worth a blog on their own. However, we've made a lot of smaller changes that may not deserve their own blog but still have a significant impact. Let's run through some of those. Performance Improvements For every major release, we take some time to run through the code and look at ways to make Invision Community run more efficiently. For Invision Community 4.5, we've made node forms, sitemaps and commonly run SQL queries more efficient, which is excellent news for you and your users who get reduced server load and a snappier community. T…

We started talking about Invision Community 4.5 way back in November of last year. Now, less than six months later, it's ready for you to test. While we put the finishing touches to a few features, we have set up a preview site so you can test out the new features, leave your feedback and make a note of any bugs you spot. Head over now to the Invision Community Alpha test site. Please be aware that this test site is running in 'development mode' so it is automatically updated with the latest fixes throughout the day. This means it has to work extra hard on each click as there are no caches, pre-built languages or templates to use, so it will be a lot slower than …

WoltLab Suite 3.0 erschien am 11. Januar 2017 und nach über 3 Jahren endete am 28. Februar 2020, zwei Jahre nach der Veröffentlichung des Nachfolgers WoltLab Suite 3.1, die garantierte Unterstützung dieser Version. Wir werden die Produkte der WoltLab Suite 3.0-Reihe noch für einige Zeit mit Sicherheitsupdates versorgen, bevor diese Versionen endgültig eingestellt werden. Betroffene Produkte WoltLab Suite Forum 5.0 WoltLab Suite Core 3.0 WoltLab Suite Blog 3.0 WoltLab Suite Calendar 3.0 WoltLab Suite Filebase 3.0 WoltLab Suite Gallery 3.0 1. März 2020 – 1. Etappe Die reguläre Unterstützungsperiode ist abgelaufen. Updates beschränken sich ausschließl…

[HEADING=1]vBulletin 5.6.1 Changes and Updates[/HEADING] vBulletin Connect 5.6.1 is now available for download. [HEADING=1]Front End Changes[/HEADING] [HEADING=2]Blogs[/HEADING] The grid view has been added to the Blog Listing. This works similarly to the grid view on Groups. In addition to this, sorting functionality has been added to the Blog Listing. [img alt=Click image for larger version Name: blog1.png Views: 122 Size: 208.3 KB ID: 4439342]http://www.vbulletin.com/forum/filedata/fetch?id=4439342&d=1585773253[/img] [HEADING=2]User Referrals[/HEADING] A user referral system has been added to vBulletin Connect. Through this system…

Ever since Invision Community 4.0, there has been a huge focus on making communities multi-lingual by providing translation features inside the AdminCP. We have received a lot of feedback on our multi-lingual and translation tools over the past year, and we're happy to announce these new features coming to Invision Community 4.5. Pages Phrase Tools If you have the Pages application, you can also use these phrases in HTML pages and HTML Blocks without needing to visit the translation tools area. Simply use the tag editor in the sidebar when editing a page or block's contents. The new phrases sidebar options You can quickly create new multi-lingua…

Today, we are releasing XenForo 2.1.9 and XenForo 2.0.13 to address a potential security vulnerability that may affect any customer who makes use of our PayPal payment handler. As well as user upgrades, this may affect add-ons you have installed which process payments using our PayPal payment handler. We recommend that all affected customers running XenForo 2.1 or XenForo 2.0 upgrade to 2.1.9 or 2.0.13 or use one of the attached patch files as soon as possible. Specifically, the issue... XenForo 2.1.9 and 2.0.13 Released (Security Fix) Continue reading...

AWS submitted a new resource: [plain]Admin Zone Dev Red[/plain] - [plain]Red style.[/plain] Read more about this resource...

Posted by amandamilligan I couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. Thank you to all who read and commented — I truly hope it was helpful. One piece of feedback we received was an ask to see some B2B content ideas, which, frankly, is an excellent subject. At first I was stumped about how to determine this, but then I decided that a different tool could do the trick. Exploding Topics, the new tool by Brian Dean (Backlinko) and Josh Howarth, explores topics that are surging in popularity but haven’t hit their peak. This time around, rather than focusing on specific keywords, I focused on o…

If you've been around Invision Community for a while, you'll know our frontend default theme hasn't significantly evolved since the early days of 4.0. Indeed, the last significant refresh came with 4.2. With the upcoming release of 4.5, we wanted to revisit the default theme and give it a facelift for 2020, as well as make incremental improvements to the underlying codebase as a stepping stone to a bigger re-engineering in a future version. In this entry, I want to talk a little about some of the design decisions that went into building the new theme. Goals Redesigning for the sake of it is never a good idea, so we first laid out what we wanted to achieve: …

Posted by rjonesx. When it boils down to it, every idea in SEO can be understood as a set of measurements we use to rank one page over another. And that means that when it comes to measuring a concept like the authoritativeness of your content, there are almost certainly factors that you can analyze and tweak to improve it. But if Google were to use a measure of content authority, what might go into it? Against what yardstick should SEOs be measuring their content's E-A-T? In this episode of Whiteboard Friday, Russ Jones walks us through a thought experiment as to what exactly might constitute a "content authority" score and how you can begin to understand your con…

If you've been around Invision Community for a while, you'll know our frontend default theme hasn't significantly evolved since the early days of 4.0. Indeed, the last significant refresh came with 4.2. With the upcoming release of 4.5, we wanted to revisit the default theme and give it a facelift for 2020, as well as make incremental improvements to the underlying codebase as a stepping stone to a bigger re-engineering in a future version. Keep an eye out for our next blog for more on the facelift. In this entry, I want to go over some of the design and code-level changes we've implemented that will be of particular interest to third-party theme designers, or those…

[HEADING=1]vBulletin 5.6.1 Changes and Updates[/HEADING] A pre-release version of vBulletin Connect 5.6.1 is now available for download. This version is made available for testing and development purposes only. Pre-release versions should not be used on production sites. [HEADING=1]Front End Changes[/HEADING] [HEADING=2]Blogs[/HEADING] The grid view has been added to the Blog Listing. This works similarly to the grid view on Groups. In addition to this, sorting functionality has been added to the Blog Listing. http://www.vbulletin.com/forum/filedata/fetch?id=4437866&d=1585773253 [HEADING=2]User Referrals[/HEADING] A user referral system ha…

Posted by mwiegand The marketing stack dictates infrastructure before content Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic, BERT, and its legacy predecessors like Panda, Penguin, and Hummingbird). But as SEO professionals prioritize content recommendations, keyword research, and link acquisition strategies (the more immediate factors in obtaining rankings), they risk devaluing technical chan…

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. An example is Moz’s recent experiment testing whether SEOs should continue optimizing for featured snippets or not (especially now that Google has announced that if you have a featured snippet, you no longer appear elsewhere in the search results). Two things I have never seen tested are the actual user reactions to and behavior with SERPs. My team and I set out to test these ourselves, and this is where biometric technology comes into play. What is biometric technology and how can marketers use it? Biometr…