Topics

Posted by jocameron Reporting can be the height of tedium. You spend your time making those reports, your client may (or may not) spend their time trying to understand them. And then, in the end, we’re all left with some unanswered questions and a rumble in the tum of dissatisfaction. I’m going to take some basic metrics, throw in some culinary metaphors, and take your client reporting to the next level. By the end of this article you’ll know how to whip up intelligent SEO reports for your clients (or potential clients) that will deliver actionable insights any search chef worth their salt would be proud of. [Part one] Freshly foraged keywords on sourdough…

Posted by randfish With the ubiquity of blogs, one of the questions we hear the most is how to come up with the right topics for new posts. In today's episode of Whiteboard Friday, Rand explores six different paths to great blog topic ideas, and tells you what you need to keep in mind before you start. Click on the whiteboard image above to open a high resolution version in a new tab! Video transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we're going to chat about blog post ideas, how to have great ones, how to make sure that the topics that you're covering on your blog actually accomplish the goals…

Posted by MiriamEllis My father, a hale and hearty gentleman in his seventies, simply won’t dine at a new restaurant these days before he checks its reviews on his cell phone. Your 23-year-old nephew, who travels around the country for his job as a college sports writer, has devoted 233 hours of his young life to writing 932 reviews on Yelp (932 reviews x @15 minutes per review). Yes, our local SEO industry knows that my dad and your nephew need to find accurate NAP on local business listings to actually find and get to business locations. This is what makes our historic focus on citation data management totally reasonable. But reviews are what help a business t…

vBulletin 5.3.1 Release Candidate 1 is now available. Customers with valid licenses are encouraged to test the software on their staging servers. Warning: Not recommended for Production Servers vBulletin 5.3.1 is a maintenance release with a range of bug fixes and a couple of new features. Support for Large Forums In the past, there have been some performance issues with sites that have a very large number of Forum Channels (200+) and a large number of custom usergroups. In vBulletin 5.3.1, we have refactored how permissions are stored in the datastore and loaded into memory when people visit your site. This has allowed us to increase performance by an order o…

MyBB 1.8.12 is now available from the MyBB website, and is a security and maintenance release. What’s added/changed in this version? This release fixes 3 security vulnerabilities and 14 reported issues causing incorrect functionality of MyBB. Please be aware that not all issues have been fixed in this version in order to provide easy to manage updates. Vulnerabilities: Medium risk: Insufficient permission check in multiquote feature – reported by frostschutz Medium risk: CSV macro injection on PM export – reported by Rico A. Silvallana Low risk: Weak password reset codes & false positives – reported by Devilshakerz Bugs fixed: Fixed issues in 1.…

Here is the roundup of what's new in Invision Community 4.2! Highlights There's a lot of new feature in 4.2 but here are a few of the highlights: Promoting Content - A new way to promote content in your Community internally, on Facebook, and on Twitter. Clubs - Clubs are a brand new way of supporting sub-communities within your site. Many people have requested social group functionality in the past and Clubs are our implementation of this concept. Reactions - Offer more fine-grained sentiments towards content than a simple up/down or 'like'. They are now in common usage on social networks, and so users expect to be able to be more nuan…

vBulletin 5.3.1 Beta 1 is now available. Customers with valid licenses are encouraged to test the software on their staging servers. Warning: Not recommended for Production Servers vBulletin 5.3.1 is a maintenance release with a range of bug fixes and a couple of new features. Support for Large Forums In the past, there have been some performance issues with sites that have a very large number of Forum Channels (200+) and a large number of custom usergroups. In vBulletin 5.3.1, we have refactored how permissions are stored in the datastore and loaded into memory when people visit your site. This has allowed us to increase performance by an order of magnitude w…

Bitte beachten Sie, dass die unten stehende Liste nur die wichtigsten Änderungen enthält. Kleinere Korrekturen (u.a. Tippfehler) werden nicht separat aufgeführt. Die veröffentlichten Updates enthalten verbesserte und konsistentere Formulierungen, diese werden zwecks Übersicht nicht separat aufgeführt. Alle Pakete die in der unten stehenden Liste nicht explizit erwähnt wurden, enthalten nur angepasste Formulierungen. Vielen Dank an dieser Stelle an Smooey für seine umfassende Mithilfe. WoltLab Blog 2.1.7 Die Anzeige der erhaltenen Likes eines Blogs wurde fehlerhaft berechnet WoltLab Suite Calendar 3.0.5 Der Link zum aufgerufenen Termin in…

Posted by ronell-smith Whew! That's the collective expression shared by the committee who perused this year's community speaker pitches for MozCon 2017, which will be held July 17–19 at the Washington State Convention Center in Seattle, WA. Let's just say, the entire group brought it. There were more than 120 people vying for six speaking slots. We've written in the past about how the committee whittles the submissions down, and then, before making the final selections from a group of about 20 people, we watch videos, peruse decks on SlideShare, and try to determine if a potential speaker would be successful on the stage. (Speaking in front of 1,500 peo…

Posted by ronell-smith Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your site, and conversions. Sounds fairly straightforward, right? Well, for the attorney seated in front of me in my kid’s elementary school lunchroom, I might as well have just told him the earth is flat. "That makes no sense to me," he said, pushing his chin forward and tilting his head, as if waiting for me to admit that I was pulling …

Posted by sam.nemzer While working at Distilled, I often come across issues with implementing technical SEO changes to websites. This can be for a variety of reasons: some sites have rigid CMSs that don’t allow for customization, while others have development queues of many months (or years, in some cases!). In these cases, it doesn’t matter how good a job we do identifying the changes that need to be made in order to improve a site’s performance — if nothing can be implemented, our advice is worthless. Something we like to say at Distilled is that “it's not our job to deliver reports, it's our job to effect change.” In order to make this a reality for clients with …

Posted by rjonesx. Historically, keyword research has often been limited to to keyword selection. This is not to say that keyword selection isn't important; in fact, identifying a small set of keywords to write a piece of content on, or target for a particular page, is still one of the most important skills an SEO should master. However, the maturation of keyword tools has given us far more uses than this singular skill. Unlike tools of the past, we aren't limited to the standard process of "keyword in, keywords out." In this post, I hope to show how a keyword tool like Keyword Explorer can be used to accomplish far more than page-level keyword targeting, bringing keyw…

Posted by MiriamEllis The craft that is your business navigates the local waterways. Whether yours is an independently owned natural foods store or a medical enterprise with hundreds of locations, it can be easy to get lost cresting all of the little waves that hit our industry, week by week, year after year. Google endorses review kiosks and then outlaws them. They pop your dental practice into a carousel and then disband this whole display for your industry. You need to be schema-encoded, socially active, mobile-friendly, voice-ready… it’s a lot to take in. So let’s weigh anchor for a few minutes, in the midst of these never-ending eddies, to evaluate whether …

Posted by lydiagilbertson Being a small or startup publishing company is hard. The digital advertising industry is broken. Larger companies like Vox and Buzzfeed are some of the only online publications that can hope to monetize their content effectively. Smaller niche publications often have an even harder time attracting return visitors or getting people outside of their current active users to see their content at all. Already at a disadvantage, most small publications are also understaffed and underfunded. These publications can use content marketing and search marketing concepts within their online distribution strategy to better reach their audiences and to compe…

Posted by ronell-smith Are you a good storyteller, able to hold a crowd at rapt attention for minutes at a time? Do you have a story you're bursting at the seams to share? Well, ye olde yarn-spinner, a MozCon Ignite talk sounds like just the thing for you. The five-minute talks have become quite a hit since being introduced in 2015, with talks leaving folks with belly aches from laughter or tears from personal heartache — and everything in between. If you have an enticing story in you just waiting for an outlet, we'll supply the audience. The MozCon 2017 Ignite talks — one of the signature networking events — take place Tuesday, July 18. Buy your Mo…

Posted by Cyrus-Shepard You may find yourself wondering whether the humble title tag still matters in modern SEO. When it comes to your click-through rate, the answer is a resounding yes! In today's Whiteboard Friday, we welcome back our good friend Cyrus Shepard to talk about 7 ways you can revamp your title tags to increase your site traffic and rankings. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm very excited to be here today. My name is Cyrus. I'm a Moz associate. Today I want to talk you about title tags, specifica…

Posted by Dr-Pete Just over 9 months ago, I wrote that 30% of page-1 Google results in our 10,000-keyword tracking set were secure (HTTPS). As of earlier this week, that number topped 50%: While there haven't been any big jumps recently – suggesting this change is due to steady adoption of HTTPS and not a major algorithm update – the end result of a year of small changes is dramatic. More and more Google results are secure. MozCast is, of course, just one data set, so I asked the folks at Rank Ranger, who operate a similar (but entirely different) tracking system, if they thought I was crazy... Could we both be crazy? Absolutely. However, we operate co…

Posted by Tom.Capper Back in September last year, I was lucky enough to see Rand speak at MozCon. His talk was about link building and the main types of strategy that he saw as still being relevant and effective today. During his introduction, he said something that really got me thinking, about how the whole purpose of links and PageRank had been to approximate traffic. Source Essentially, back in the late '90s, links were a much bigger part of how we experienced the web — think of hubs like Excite, AOL, and Yahoo. Google’s big innovation was to realize that, because people navigated the web by clicking on links, they could approximate the relative popularit…

Posted by JonoAlderson Websites, like the businesses who operate them, are often deceptively complicated machines. They’re fragile systems, and changing or replacing any one of the parts can easily affect (or even break) the whole setup — often in ways not immediately obvious to stakeholders or developers. Even seemingly simple sites are often powered by complex technology, like content management systems, databases, and templating engines. There’s much more going on behind the scenes — technically and organizationally — than you can easily observe by crawling a site or viewing the source code. When you change a website and remove or add elements, it’s not unc…

Posted by randfish Have you thought about what your pop-ups might be doing to your SEO? There are plenty of considerations, from their timing and how they affect your engagement rates, all the way to Google's official guidelines on the matter. In this episode of Whiteboard Friday, Rand goes over all the reasons why you ought to carefully consider how your overlays and modals work and whether the gains are worth the sacrifice. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about pop-ups, overlays, mo…