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Posted by randfish Trying to target a small, specific region with your keywords can prove frustrating. While reaching a high-intent local audience is incredibly valuable, without volume data to inform your keyword research, you'll find yourself hitting a wall. In this Whiteboard Friday, Rand shares how to uncover powerful, laser-focused keywords that will reach exactly the right people. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about hyperlocal keyword research. Now, this is a big challeng…

Posted by Casey_Meraz In 2016, I predicted that ranking in the 3-pack was hard and it would continually get more competitive. I maintain that prediction for 2017, but I want to make one thing clear. If you haven't done so, I believe local businesses should start to look outside of a local-SEO-3-Pack-ONLY focused strategy. While local SEO still presents a tremendous opportunity to grow your business, I'm going to look at some supplementary organic strategies you can take into your local marketing campaign, as well. In this post I'm going to address: How local search has changed since last year Why & how your overall focus may need to change in 2017…

This is an alpha-level release. Do not use it in production. Understand the restrictions listed below before downloading this release. We are very excited to announce that the first developer preview of XenForo 2.0.0 is now available. Any customer with an active license may download this. However, before you download this release, it is very important you understand these restrictions: You cannot upgrade into this release. You will only be able to do a fresh installation (into an unused database). You will not be able to upgrade out of this release. Subsequent developer previews will require a fresh installation. We will not support upgrading from a developer previe…

Posted by Whitespark Have you noticed that a lot of local pack results don’t seem to make sense these days? Almost every time I search Google for a local search term, the pack results leave me wondering, “Why are these businesses ranking?” For example, take a look at the results I get for “plumbers”: (Searched in an incognito Chrome browser on PC in Edmonton) Here’s a quick summary of the basic local ranking factors for the businesses in this local pack: Notice that: None of the businesses have claimed/verified their Google listing. None of the businesses have any Google reviews. Only one of the businesses even has a website! Surely, Google…

Posted by purna_v Here’s a question for you: Do you think a brand can influence your behavior outside of purchase preference? Put another way, will seeing the North Face logo make you want to take up hiking in the snow? A few years ago, researchers at Duke University conducted an experiment with 341 students. Their goal? Studying what makes a brand powerful and how we’re influenced by brands. As part of this study, the students were asked to complete what they were told was a visual acuity test. During this test, either an Apple logo or IBM logo flashed on the screen for a second, so quickly that the students were unaware they had been exposed to the logo. The…

We recently contacted Sharree with an invitation to be featured as our first Big Board Owner (BBO) Interview. After seeing the results he has achieved with his MyBB forums, we were eager to hear his response. Fortunately for us, Sharree agreed to sit down and have a conversation with the MyBB Team. First of all, he has Sharree.com which is his first MyBB site, recently joined by a board which some of you may have recently seen in the Showcase section on the Community Forums — StoryMunch. The result of the advanced customization is amazing! Here are Sharree’s responses to our questions below. What inspired you to create your sites? Sharree is a site for smal…

Posted by Maryna_Samokhina The aim: This post highlights SEO areas that need to be addressed and decided on before the website brief is sent to designers and developers. Imagine a scenario: a client asks what they should do to improve their organic rankings. After a diligent tech audit, market analysis, and a conversion funnel review, you have to deliver some tough recommendations: “You have to redesign your site architecture,” or “You have to migrate your site altogether,” or even “You have to rethink your business model, because currently you are not providing any significant value.” This can happen when SEO is only seriously considered after the site…

Posted by randfish We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In today's Whiteboard Friday, Rand builds out a framework you can start using today to streamline and simplify the link building process for you, your teammates, and yes, even your interns. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. As you can see, I'm missing my moustache, but never mind. We've got tons of important things to get through, and so we'll leave the faci…

Posted by SarahLively TL;DR Keyword-level data isn’t gone, it’s just harder to get to. By using Google Sheets to marry the data from Search Console and Google Analytics into a sheet, you’ll have your top keywords and landing page engagement metrics together (for free!). It’s not perfect keyword-level data, but in 7 steps you can see the keywords that drove clicks to a page and the organic engagement metrics for that page, all together in one place. The Google Analytics Add-on for Google Sheets will pull organic landing page engagement metrics, and the Search Analytics for Sheets Add-on will pull the top queries by landing page from Search Console. Then, use VLOOKU…

Posted by MiriamEllis Maybe it takes a bit of daring to forecast local search developments in quarters 2, 3, and 4 from the fresh heights of Q1, but the Moz team thrives on challenges. In this post, Rand Fishkin, Dr. Pete Meyers, George Freitag, Britney Muller, and I peer into the future in hopes of helping your local business or local search marketing agency be mentally and tactically prepared for an exciting ride in the year ahead. 1. There will be a major shakeup in local SEO ranking factors. Rand Fishkin, Founder & Wizard of Moz My prediction is that the local SEO ranking factors will have a major shakeup, possibly devaluing some of the long-held elem…

Posted by BrianChilds SEO training classes provide a smart, accessible way to accelerate your knowledge of our industry's best practices, tools, and processes. For several months we've offered three workshops on our SEO Training page that focused on core SEO capabilities like keyword research, competitor research, and site audits. Starting now in February 2017, we're expanding these classes to include more topics and more opportunities to help your team deliver value faster. See upcoming classes What's changed about our SEO training classes? There are two major changes we’ve made to our SEO training solutions that you can see today: We've redesi…

Posted by STMartin It's no secret that reply rate is the golden metric of email campaigns. The reason is obvious. As opposed to open and click rate, reply rate tracks how many recipients were interested (or annoyed) enough to actually write you back. For guest blogging and email outreach, your reply rate will determine your campaign's success. We still believe that guest blogging is a great opportunity to improve your site’s link profile and brand exposure. However, the time-investment needed in prospecting/email outreach can leave you questioning its ROI. It doesn't often make sense to spend 3 hours prospecting and emailing different opportunities to get only…

Posted by randfish Friends and fellow SEOs, I just need a few minutes of your time. This is gonna be short and sweet. If you're optimizing a page to rank well for a keyword or set of keywords, you probably use some sort of checklist to make sure you're doing the right things. That might be through an SEO plug-in like Yoast or through Moz Pro's On-Page Grader, or it might be just be a mental checklist. The problem is, there's a crucial set of flaws in how I've seen a lot of marketers and SEOs approaching on-page SEO in the last few months, and I want to help. These five mistakes and biases are popping up too often in our field, so let's address each with simple, t…

Posted by Daniel_Marks It seems like every couple months (weeks?) there’s a new post predicting the end of SEO: But rather than proclaiming that SEO is already dead (it’s not), let’s look at 3 ways in which the SEO industry might eventually die and ways in which SEOs can prepare themselves. 1. New ads Google is constantly experimenting with new ad formats that actually provide a better user experience than organic results. The better the ads, the less traffic that will be captured by organic listings. What are some examples of when PPC ads provide a better UX than organic results? Finding service providers in select cities: Google has rolled …

Posted by MiriamEllis Your local SEO agency needs new clients in 2017. Your department needs to convince management to earmark robust resources for local SEM this year. What if the only thing standing in your way is presentation? In the 10+ years I’ve been consulting with local businesses, I’ve watched our industry grow to absorb an incredibly diverse set of disparate-seeming tasks. The breadth of the lingo alone is on the verge of becoming a dialect of its own. Here, supporting our Moz Local product, some of my internal communications with team members read like a code, packed with acronyms, abbreviations, and shorthand references that encapsulate large concept…

Posted by alexis-sanders What is JSON-LD? JSON-LD stands for JavaScript Object Notation for Linked Data, which consists of multi-dimensional arrays (think: list of attribute-value pairs). It is an implementation format for structuring data analogous to Microdata and RDFa. Typically, in terms of SEO, JSON-LD is implemented leveraging the Schema.org vocabulary, a joint effort by Google, Bing, Yahoo!, and Yandex in 2011 to create a unified structured data vocabulary for the web. (However, Bing and other search engines have not officially stated their support of JSON-LD implementations of Schema.org.) JSON-LD is considered to be simpler to implement, due to the …

Posted by randfish What's the secret to earning site traffic from competitive keywords with decent search volume? The answer could be as easy as 1, 2, 3 — or more precisely, 2, 0, 1, 7. In today's Whiteboard Friday, Rand lets you in on a relatively straightforward tactic that can help you compete in a tough space using very fresh content. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about what is sometimes known as the keyword-plus-year hack. This is the idea that you take a keyword that has …

Im Rahmen des Editor-Updates erfolgte eine notwendige, aber nicht abwärts-kompatible Änderung durch den Hersteller. Die CSS-Klasse für den Inhaltsbereich des Editors wurde von redactor-editor auf redactor-layer geändert, Plugin-Entwickler die innerhalb des Editors gesonderte Darstellung bereitstellen, müssen ihre CSS-Selektoren ggf. anpassen. Die Interaktion auf JavaScript-Ebene bleibt von dieser Änderung unbeeinträchtigt, die eingebaute Methode core.editor() liefert automatisch das korrekte Element zurück. Continue reading...

vBulletin 5.2.6 is now available to all vBulletin 5 Download customers with an active license. This version contains fixes and updates to over 180 issues in the software. Events We are proud to announce the addition of the Event content Type to vBulletin 5 Connect. The Event system is designed to allow you to schedule events with your community members. Instead of simply copying the calendar system from previous versions of vBulletin, the Event system is designed to provide the same flexibility of other content types in vBulletin 5 Connect. As the administrator, you can decide where community members can create events. In addition, events are searchable through the st…