Pagerank

[Shawn]

Do I need a certain pagerank before most would considering buying adspace on my website?

[Mike]

Some people will say you do. I'm not one of them.

 

My busiest site is getting excellent traffic numbers, there is currently a waiting list for my premium ad spots and it is my best AdSense producer.

 

Page rank? 2. I've watched that site range from 0 to 4 and back again, with absolutely no changes in traffic or revenue. I see some people fretting over page rank, but I rarely even look at it.

[AWS]

Pagerank means very little as far as how it affects traffic. At least I've never see any benefit from having high pagerank. I have a PR 7 site and it gets no more traffic than my sites with PR 2. About the only benefit I've seen to it is I can sell my ads at a higher price and can sell links on the site at a higher price. Everyone wants a link on a PR 6 or higher site.

 

As far as selling ads. Sell them even if you have no rank. As the site does increase rank then raise the prices. That's how I do it when I monetize sites. I have a rule of thumb that I follow. I place no ads on new sites until I get a steady stream of traffic. Then I place one ad under the nav for guests. One adlink in the footer and one in the sidebar for all. When I sell links or banner space I remove Adsense. I never show more than 3 ads per page and none of them except for the guest ad is above the fold. This works well for me and is unobtrusive to the users.