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The SEO experts all over the web have been battering their gums about the massive effects that update has made to rankings and pointing to all sorts of dramatic changes that they feel have been made to the algorithm.

 

The sites that are being badly affected have been using techniques such as:

Doorway pages

Hidden text

Multiple domains

Buying links

Accepting off-focus reciprocal links from other sites

Working with link farms and link exchange schemes

Using various cloaking techniques

Using duplicate content on different domain names

 

If your rankings on Google fell over the last month, you website has probably been affected by this ranking algorithm change.

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