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Both Search Engine Optimization (SEO) and Pay Per Click (PPC) can be effective advertising approaches.Organic search engine optimization has some clear advantage over pay per click advertisements.Though pay per click has some clear advantages over organic SEO services, it is a drain on budget. But sometimes pay per click is the only option.

 

PPC is all about buying the clicks or visitors from a search engine.you have the advantage of getting things done with speed without having to worry about how search engines work, you still have to put in a lot of money. You also have to spend a lot of time on finding out the best keywords, managing the costs, measuring the ROI etc.

 

The Organic SEO which is all about optimizing web pages for better visibility on major search engines like Yahoo and Google. Organic or natural engine has a lot more job to do than in PPC, however it is more effective in the long run. Link popularity, which is a measure of the number of quality inbound links that your site gets from other relevant sites.

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