Convince Your Boss to Send You to MozCon Virtual 2021 [Plus Bonus Letter Template!]

[Guest Cheryl Draper]

It's time to get down to business and convince your boss that you HAVE to go to MozCon Virtual 2021.

 

You're already well acquainted with the benefits of MozCon. Maybe you're a MozCon alumnus, or you may have lurked the hashtag once or twice for inside tips. You’ve likely followed the work of some of the speakers for a while. But how are you going to relay that to your boss in a way that sells? Don’t worry, we’ve got a plan.

 

(And if you want to skip ahead to the letter template, here it is!)

 

Copy the template

 

Step #1 - Gather evidence

 

 

Alright, so just going in and saying “Have you seen any of Britney Muller’s Whiteboard Fridays lately?!” probably won’t do the trick — we need some cold hard facts that you can present.

 

MozCon delivers actionable insights

 

 

It’s easy to say that MozCon provides actionable insights, but how do you prove it? A quick scroll through our Facebook Group can prove to anyone that not only is MozCon a gathering of the greatest minds in search, but it also acts as an incubator and facilitator for SEO strategies.

 

If you can’t get your boss on Facebook, just direct them to the blog post written by Croud: Four things I changed immediately after attending MozCon. Talk about actionable! A quick Google (or LinkedIn) search will return dozens of similar recaps. Gather a few of these to have in your tool belt just in case.

 

Or, if you have the time, pick out some of the event tweets from previous years that relate most to your company. The MozCon hashtag (#MozCon) has plenty of tweets to choose from — things like research findings, workflows, and useful tools are all covered.

 

The networking is unbeatable

 

 

The potential knowledge gain doesn’t end with keynote speeches. Many of our speakers stick around for the entire conference and host niche- and vertical-specific Birds of a Feather sessions. If you find yourself with questions about their strategies, you'll often have the ability to ask them directly.

 

Lastly, your peers! There's no better way to learn than from those who overcome the same obstacles as you. Opportunities for collaboration and peer-to-peer learning are often invaluable, and can lead to better workflows, new business, and even exciting partnerships.

 

Step #2 - Break down the costs

 

 

This is where the majority of the conversation will be focused, but fear not, Roger has already done most of the heavy lifting. So let’s cut to the chase. The goal of MozCon isn’t to make money — the goal is to break even and lift up our friends in search. Plus, since it’s a virtual conference, the price is unbeatable! If you purchase a ticket before May 31, 2021, you'll get access to Early Bird pricing, and if you're Moz subscribers, you get a $20 discount off General Admission!

 

You'll also have the option to save 15% if you bundle the ticket with either of Moz Academy's SEO certifications: Technical SEO or SEO Essentials.

 

Top-of-the-line speakers

 

 

Every year we work with our speakers to bring cutting-edge content to the stage. You can be sure that the content you’ll be exposed to will set you up for a year of success.

 

Videos for everyone

 

 

While your coworkers won’t be able to enjoy the live sessions, they will be able to see all of the talks via professional video and audio. Your ticket to MozCon includes a professional video package which allows you (and your whole team) to watch every single talk post-conference, for free.

 

Step #3 - Be prepared to prove value

 

 

It’s important to go into the conference with a plan to bring back value. It’s easy to come to any conference and just enjoy the presentations and events, but it’s harder to take the information gained and implement change.

 

Make a plan

 

 

Before approaching your boss, make sure you have a plan on how you're going to show off all of the insights you gather at MozCon! Obviously, you'll be taking notes — whether it’s to the tune of live tweets, bullet journals, or doodles, those notes are most valuable when they're backed up by action.

 

Putting it into action

 

 

Set expectations with your boss. "After each day, I'll select three takeaways and create a plan on how to execute them." Who could turn down nine potential business-changing strategies?!

 

And it really isn’t that hard! Especially not with the content that you'll have access to. At the close of each day, we recommend you look back over your notes and do a brain-dump.

 

• How did today's content relate to your business?
  
• Which sessions resonated and would bring the most value to your team?
  
• Which strategies can easily be executed?
  
• Which would make the biggest impact?
  

 

After you identify those strategies, create a plan of action that will get you on track for implementing change.

 

Client briefs

 

 

If you have clients on retainer, ongoing training for employees is something those clients should appreciate — it ensures you’re staying ahead of the game. Offer to not only debrief your in-house SEO team, but to also present to your clients. This sort of presentation is a value add that many clients don’t get and can set your business apart.

 

These presentations can be short blurbs at the beginning of a regular meeting or a chance to gather up all of your clients and enjoy a bit of networking and education.

 

Still not enough?

 

 

Give the boss a taste of MozCon by having them check out some videos from years past to get a taste for the caliber of our speakers.

 

Lastly, the reviews speak for themselves. MozCon is perfect for SEOs of any level, no matter where they're located!

 

Our fingers are crossed!

 

 

Alright, friend, now is your time to shine. We've equipped you with some super-persuasive tools and we'll be crossing our fingers that the boss gives you the "okay!" Be sure to grab the letter template and make your case the easy way:

 

Copy the template

 

We hope to see your smiling face at MozCon Virtual 2021!

 

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