Guest Morgan McMurray Posted December 30, 2021 Posted December 30, 2021 2021 was a big year for Moz: we joined the Ziff Davis family, held our second all-virtual MozCon, added a technical SEO certification to Moz Academy, released new and improved guides for topics like local SEO, link building, and Google Analytics, and launched exciting betas for Moz Pro — Performance Metrics and True Competitor. We also published 186 posts on the Moz Blog this year, and as is tradition, it's time to look back at the most popular ones! You’ll find Whiteboard Friday episodes, technical SEO insights, search engine updates, and tips for analytics, among several other topics. Enjoy this look-back, and have a safe and happy new year, Moz friends! See you in 2022. *The top 25 Moz Blog posts published between January 1 - December 28, 2021, in order by pageviews generated during that timeframe. [HEADING=1]1. 21 Smart Google SEO Tips[/HEADING] Author: Cyrus Shepard | Published: January 8, 2021 Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO, including what to prioritize and what to look out for in the year(s) ahead. He's also included a bunch of helpful resources for your reference in the transcription! [HEADING=1]2. The Definitive Guide to JavaScript SEO (2021 Edition)[/HEADING] Author: Pierce Brelinsky | Published: February 9, 2021 The web is in a golden age of front-end development. JavaScript and technical search engine optimization are experiencing a renaissance. In this article, Pierce Brelinsky of Go Fish Digital shows you how to optimize your JS-powered website for search in 2021 and beyond. [HEADING=1]3. SEO Forecasting in Google Sheets[/HEADING] Author: Tom Capper | Published: February 1, 2021 After the success of a 2015 article in which he shared a free forecasting tool, Tom has created a new, free spreadsheet template to forecast how your SEO efforts will affect your site traffic. In this post, he shows you how it works and how to use it, and then how to build your own (better?) version. [HEADING=1]4. UTM Tagging for Google My Business[/HEADING] Author: Claire Carlile | Published: August 6, 2021 Guest host and small business SEO expert Claire Carlile walks you through the what, why, where, which, and who of UTM tagging for your GMB profiles. [HEADING=1]5. 3 Vital Click-Based Signals for SEO: First, Long, & Last[/HEADING] Author: Cyrus Shepard | Published: April 7, 2021 This post shows you how to optimize for click signals to improve your SEO, regardless of how Google might use them as a ranking signal. [HEADING=1]6. When & How to Disavow Backlinks in 2021[/HEADING] Author: Tom Capper | Published: April 28, 2021 It’s been nearly nine years since Google rolled out its Disavow Tool. This guide covers how and when to use it, and the potential risks and benefits. [HEADING=1]7. Beginner's Guide to Google My Business: What It Is, How To Use It, and Why[/HEADING] Author: Miriam Ellis | Published: March 15, 2021 Reference this simple, comprehensive guide to get off on the right foot with one of Google’s most important digital assets for local businesses. [HEADING=1]8. 7 Emerging Technologies in SEO and Their Applications[/HEADING] Author: AbdulGaniy Shehu | Published: February 22, 2021 As an SEO professional, you need to know the latest industry trends to keep up with its ever-changing demands. In this post, you’ll find seven emerging technologies in the SEO industry, and how they impact your work as an SEO expert. [HEADING=1]9. How to Calculate Your SEO ROI Using Google Analytics[/HEADING] Author: Adriana Stein | Published: September 6, 2021 Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines. [HEADING=1]10. How to Write an SEO-Focused Content Brief Your Writers Will Love[/HEADING] Author: Kameron Jenkins | Published: February 10, 2021 The right content brief can help you maximize organic search traffic. Learn what to include in your content briefs, what to avoid, and tips for getting your writers bought in. [HEADING=1]11. How to Explain Domain Authority to a Non-SEO[/HEADING] Author: Andy Crestodina | Published: February 19, 2021 Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? If so, Andy Crestodina walks through how to get your message across successfully. [HEADING=1]12. How to Measure the Quality of Your SEO Traffic Using Google Analytics[/HEADING] Author: Adriana Stein | Published: November 23, 2021 To get a better understanding of what’s considered “quality traffic”, we’ll look into various Google Analytics metrics that will help you create a rock solid SEO strategy. [HEADING=1]13. 100% Free Technical SEO Site Audit Checklist (& Beyond)[/HEADING] Author: Cyrus Shepard | Published: June 7, 2021 Learn the tools and tactics you'll need to pinpoint technical issues on your site and turn them into wins for your users and your rankings with this free technical SEO checklist from Moz. [HEADING=1]14. 7 Actually Smart Tips to Reduce Bounce Rate[/HEADING] Author: Cyrus Shepard | Published: March 26, 2021 Is a high bounce rate bad? The answer is: it depends, but yes, sometimes it can be. Is a high bounce rate bad for SEO? That’s where it gets a little more complicated. In this week’s episode of Whiteboard Friday, Cyrus gives you seven easy SEO tips to address your bounce rate, and increase engagement and satisfaction to make your users happier. [HEADING=1]15. 9.5 Ways Google Rewrites Your Title Tags[/HEADING] Author: Dr. Pete Meyers | Published: August 31, 2021 In August, Google released a title rewrite update that may have left you feeling confused and more than a little frustrated. But why is Google rewriting titles, and what can we learn from it? Dr. Pete explored over 50,000
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