Guest Dr. Peter J. Meyers Posted March 30, 2022 Posted March 30, 2022 Back in August, we analyzed 10,000 SERPs and found that Google was rewriting 58% of the title tags we were able to track. In September, after some serious objections from the SEO community, Google released the following statement: Based on your feedback, we made changes to our system which means that title elements are now used around 87% of the time, rather than around 80% before. This immediately raises two questions. First, has the situation improved? Second, why the huge mismatch between our numbers (and similar numbers by others in the community)? [HEADING=1]Rewrites by the numbers[/HEADING] We collected new data on March 2, 2022 from the MozCast 10,000-keyword tracking set. Here are the basic stats, which are very similar to what we found in August 2021: [*] 84,639 page-one results [*] 71,265 unique URLs [*] 57,832
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