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Title Tag Rewrites: 7 Months Later


Guest Dr. Peter J. Meyers

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Guest Dr. Peter J. Meyers
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Back in August, we analyzed 10,000 SERPs and found that Google was rewriting 58% of the title tags we were able to track. In September, after some serious objections from the SEO community, Google released the following statement:

 

Based on your feedback, we made changes to our system which means that title elements are now used around 87% of the time, rather than around 80% before.

 

This immediately raises two questions. First, has the situation improved? Second, why the huge mismatch between our numbers (and similar numbers by others in the community)?

 

[HEADING=1]Rewrites by the numbers[/HEADING]

 

We collected new data on March 2, 2022 from the MozCast 10,000-keyword tracking set. Here are the basic stats, which are very similar to what we found in August 2021:

 

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84,639 page-one results

 

 

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71,265 unique URLs

 

 

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57,832

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